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“This is the company that not only brings beauty to doors, but also opens
them”
The BIG IDEA • “85% of consumers have a better outlook on
businesses that give back to a charity they care about”(Cone Communications, 2010)
Display Advertising
Advertising on sites promoting breast cancer awareness or domestic violence support creates brand awareness
Social MediaSet a Goal and ACHIEVE it.
#AvonHoliday #BeABreastFriend
Content Marketing
KPI Metrics - Page Views- Number of Shares- Pipeline Generated
Budget Avon’s revenue: 1 Billion 5% of the revenue is $50,000,000
This gets distributed between Adwords, social media, YouTube and Content Marketing.
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