Marketing del sxxi jaime castelló

© ESADE Jaime Castelló, 2013

Marketing del SXXI

¿SXXI? Pero si estamos en 2013...

No tenemos ni p. idea...

© ESADE Jaime Castelló, 2013

Marketing del SXXI

• Más allá de las herramientas...

• No sólo digital...

• Un cambio de paradigma...

© ESADE Jaime Castelló, 2013

“Content is King”

© ESADE Jaime Castelló, 2013

“360˚Marketing”

© ESADE Jaime Castelló, 2013

“Communities Marketing”

© ESADE Jaime Castelló, 2013

“From Mad Men to Math Men”

© ESADE Jaime Castelló, 2013

Marketing del SXXI

“Content is King”Marketing as conversations

Content CurationThe death of the “Campaign”

Gamification

“Communities Marketing”Not Families

Not IndividualsTransparency

“Marketing 360˚”OnlineOfflineMobile

EverywhereAll the time

“From Mad Men to Math Men”

ROI is KingAnalyticsBig Data

A new Paradigm:Not just the tools

Not just digital

Conversationalists Technologues

EntertainersData Scientsist

© ESADE Jaime Castelló, 2013

The future is here... be ready