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In 1992, The American Heritage Dictionary acknowledged the popularuse of a new word, intrapreneur, to mean "A person within a largecorporation who takes direct responsibility for turning an idea into aprofitable finished product through assertive risk-taking andinnovation". Intrapreneurship is now known as the practice of acorporate management style that integrates risk-taking and innovationapproaches, as well as the reward and motivational techniques.

"Intrapreneurship refers to employee initiatives in organizations toundertake something new, without being asked to do so."Hence, theintrapreneur focuses on innovation and creativity, and transforms anidea into a profitable venture, while operating within the organizationalenvironment. Thus, intrapreneurs are Inside entrepreneurs who followthe goal of the organization. Intrapreneurship is an example ofmotivation through job design, either formally or informally

U N A I D E A

U N P R O Y E C T O

• IDENTIFICACIÓN CON NUESTRA EMPRESA:• Debemos conocer el verdadero significado de ser

empresario o empresaria• Espectativas: qué es éxito y qué es fracasoASESORAMIENTO: hay personas que SI saben más que tu de

“eso”• FORMACION específica:mercados, posicionamiento,

posibilidades de crecimiento..• FINANCIACION…

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