Chloe Presentation

Chelsea Naumann, Donia Kerrigan, Stefanie Owen, Mary Schiavone, Holly Sweezey, Erica Varon

The History of...

Gaby Aghion- Born 1921, Alexandria Egypt- Founded Chloe in 1952- “luxury ‘pret-a-porter’ or ready to wear” brand

...in the Present

Clare Waight Keller

Chloe Fall 2014

The Inspiration: Minimalism

-Minimalism emerged in the 1960s; roots in art and simplicity

-Evolved from relaxed and sporty to elegant and chic

-Focus on releasing the female body

-Subculture, closely related to feminism

Fabric Inspiration Leathers Wool Chiffons Silks Furs

Color Story InspirationColor Palette Textures

Silhouette InspirationOversized Shift Dresses Long Hemlines Slouchy Fit

Céline ComparisonCeline

Chloe

Large Oversized CoatsLong Hemlines

Chloe

Celine

Céline ComparisonNeutrals with a Pop of Color Feminine Touches

Chloe

Celine

Chloe

Celine

Stella McCartney Comparison Menswear Inspired Textured Coats

Chloe

Stella McCartney

Chloe

Stella McCartney

Stella McCartney Comparison All Over Plum Comfortably Chic

Chloe

Stella McCartney

Chloe

Stella McCartney

The Zeitgeist: Dominating Events

Climate Change

Financial Collapse

Distrust of Economic Security

Looking to Live More Responsibly

The Zeitgeist: Dominating IdealsA Focus on Environmental and Humanitarian Issues

Living a Cleaner Lifestyle

Focus on Simplicity

Decluttering One’s Life

Prioritizing Needs vs. Wants

The Zeitgeist: Dominating Social Groups

Angelina Jolie Rooney Mara Miranda Kerr Emma Watson

The Zeitgeist: Dominating Attitude Social Conformity

Desire To Be Less Ornate

Focus On Blending InCasual, More Easy Going Mindset

The Zeitgeist: Dominating Technology

Interwoven In All Aspects of Life

Looking To Detach Ourselves

Desire For Organic Connections & Interactions

Conclusion

● Conformity has influence but people still want uniqueness

● Minimalism with a twist● Normcore - standing out by

blending in

● Comfort is key ● Classic neutrals with pops

of color

Works CitedLowrey, Annie. "Do Millennials Stand a Chance in the Real World?" The New York Times. The New York Times, 30 Mar. 2013.

Web. 27 July 2014."Minimalist Development: Can There Be Such a Thing? :WAk Vısion."WAk Vsion RSS. N.p., 20 Jan. 2014. Web. 27 July 2014.

Timm, Jane C. "Millennials: We Care More about the Environment."Msnbc.com. NBC News Digital, 22 Mar. 2014. Web. 27

July 2014.

"." . N.p., n.d. Web. 28 July 2014. <http://www.fashiontrendsdaily.com/wp-content/uploads/2012/06/CAPTION-Portrait-of-

Gaby-Aghion-by-Raymond-Aghion.jpg>.

"." . N.p., n.d. Web. 28 July 2014. <http://www.globalblue.com/destinations/france/paris/article262796.

ece/binary/chloe_attitudes_book_launch_gaby_aghion.png>.

"." . N.p., n.d. Web. 28 July 2014. <http://intheseams.com/wordpress/wp-content/uploads/2011/05/Clare-Waight-Keller.jpg>.

"." . N.p., n.d. Web. 28 July 2014. <http://www.runway.

vn/tl_files/news/must_have/2013_CHLOE_CLARE_BAG/003_CHLOE_CLARE_BAG_IN_HAND_OF_DESIGNER_CLA

RE.jpg>.

"© Pleasurephoto." Pleasurephoto. N.p., 23 Sept. 2013. Web. 28 July 2014.

<https://pleasurephoto.wordpress.com/category/rudi-gernreich/>.

"Shop F/W 2014." Jil Sander. N.p., n.d. Web. 28 July 2014. <http://www.jilsander.com/>.

"ANDRÉ COURRÈGES." Www.vogue.com. N.p., n.d. Web. 28 July 2014.

<http%3A%2F%2Fwww.vogue.it%2Fen%2Fencyclo%2Fdesigners%2Fc%2Fandre-courreges>.

Calvin Klein Ad c. 1996. Digital image. N.p., n.d. Web. 28 July 2014.