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Florida Library Association
Wednesday, April 7, 2010
Jumping on the TwitterBandwagon
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Gina Clifford
University of South Florida Libraries
Web Administrator
@cobalt_grrlgcliffor@lib.usf.edu
Twitter & Your WebStrategy
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What is Twitter?
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*4 MillionPeople VisititEveryD a y
*Quantcast
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Why Use Twitter?
Build a CommunityExchange Ideas with Like-Minded
ProsFunnel Traffic to Blog or WebsiteFind Information
Connect with ColleaguesFree tools = powerful equalizers onthe web
Mobile device - friendly
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Tw itte r in Yo u r W e bStrategy
WEBSITE
-mobile-blogs-apps
YouTube
FlickrGoogleApps
FacebookDel.icio.us
Feedburner
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@anywhere
-Location aware
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.Fits in to W e b 3 0
-Location based twittering promisesnew services
. . . -U S Gov faster high speed internet& free national wireless broadbandnetwork by 2020
Google to help build infrastructure
-to support high speed internet
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. ( .)W e b 3 0 co n t
Cisco upgrading router technology to-handle high speed internet
Intel Powerful Xeon chip withenhanced security for cloudcomputing
+Apple's iPad custom apps
/Adds up to anytime anywhere internet
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Find Others To Follow
. .search twitter com .Mr Tweet
Do a Google Search forFind People to Follow on Twitter
http://search.twitter.com/http://search.twitter.com/http://mrtweet.com/http://mrtweet.com/http://www.google.com/search?q=Find+People+to+Follow+on+Twitter&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-ahttp://www.google.com/search?q=Find+People+to+Follow+on+Twitter&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-ahttp://www.google.com/search?q=Find+People+to+Follow+on+Twitter&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-ahttp://mrtweet.com/http://search.twitter.com/8/9/2019 Fla Presentation
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CUSTOMIZE TWITTER
.twittergallery comtwitterdesigner
.twitbacks com
http://twittergallery.com/http://twittergallery.com/http://twittergallery.com/http://twittergallery.com/http://twittergallery.com/http://twittergallery.com/http://twittergallery.com/http://twittergallery.com/8/9/2019 Fla Presentation
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Twitter from FaceBook
Twitter via FaceBook( .)Facebook App
http://www.facebook.com/apps/application.php?id=2231777543&bhttp://www.facebook.com/apps/application.php?id=2231777543&bhttp://www.facebook.com/apps/application.php?id=2231777543&bhttp://www.facebook.com/apps/application.php?id=2231777543&b8/9/2019 Fla Presentation
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Shorten Twitter URLS
TinyURL
Bit.lyOw.ly
http://tinyurl.com/http://bit.ly/http://ow.ly/url/shorten-urlhttp://ow.ly/url/shorten-urlhttp://bit.ly/http://tinyurl.com/8/9/2019 Fla Presentation
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eplace or in:ddition to- -E mail
-Listserves-News Website
1
2
3
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. . .Twitter will be there Will You?
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Susan Ariew
University of South Florida
Academic Services Librarian
@edlibsariew@lib.usf.edu
Twitter & Outreach forUniversity Librarians
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What is Outreach?
It is difficult to find a concise,agreed-upon definition of the termoutreach in the library profession.
Outreach is defined by the specificactivities that are undertaken bylibrarians and generally meansgoing beyond or surpassing theboundaries of traditional on-siteservices. See:http://nnlm.gov/pnr/eval/marshall.ht
http://nnlm.gov/pnr/eval/marshall.htmlhttp://nnlm.gov/pnr/eval/marshall.html8/9/2019 Fla Presentation
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Using Twitter to Enhance Blogging Efforts
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Traditional Vehicles for Outreachin the Past
Formal written lettersFlyers & postersNewsletters
EmailWorking through faculty
representatives
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New Outreach Tools
BloggingTwitterFacebook
Web News Feeds
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Twitter for ProfessionalDevelopment
Finding people on Twitter withsimilar professional interests
Keeping up with the trends daily
Using twitter (as in Facebook) toconnect to other professionals
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ActivityGood Tweets or BadTweets? 5 minutesRate each tweet on your sample sheets as the
following:A.This tweet is interesting for me (or my
patrons) to follow up on it by clickingfurther or taking some action (likemaking it a favorite)
B.This tweet is informative but I wouldntfollow up on it at all.
C.This tweet is one that some would noticebut others would ignore.D.This tweet is dull, uninteresting, or
downright geeky.F.This is something that should never
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Discuss3-5 minutesWhen you are finished ratingyour tweets, turn to a partnerand compare notes. Where do
you agree and where do youdiverge?
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Catherine Lavalle-Welch
USF Polytechnic Library
Associate Librarian
@usfplib@englib
clw@poly.usf.edu
Twitter & AcademicLibraries
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Ari Herzoghttp://ariwriter.com/why-social-media-is-a-fad/
Hyping social mediais a fad using social
media is a revolutionA ri H erzog
:// .h ttp a riw rite r c/ - -om w hy social
- - - /m e d ia is a fa d
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Which is to say
Why do I tweet?
pro-activeindependencegeek factor
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Advantages and uses
promotion and communication
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Advantages and uses (cont.)
provision of services
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Advantages and uses (cont.)
connection
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Conditions of success
contentregularitytimingstrategy
d l l
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How do you calculatesuccess?
followersratiosRTrepliesmentions
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Twitter in Public Libraries
Britta Krabill West Palm Beach Public
LibraryReference Librarian
@MyCityLibrary
.krabillb@mycitylibrary org
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Reaching
Target Audience = The Public Tech-savvy? Luddites?Follow to Be Followed! Check Who
Follows You!Know Your Community: Library asVirtual Community CenterWhat events are going on?What interests your patrons?
Know Your ResourcesGovernmentalTourism
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Promoting
Library ProgramsGovernmental ProgramsPromote Your Community!
Public Resources vs. PrivateBusinesses
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Interacting
Timeliness@ RepliesDirect MessagesMentions
Core Group of Followers
Direct some of yourmessages
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Maintaining
Reaching + Promoting + Interacting
= Maintenance
O S
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Our Sources :SJ :Studies Forecast strong growth in Mobile Apps
:// . . / / / / / - - - - - - /http blogs wsj com digits 2010 03 17 studies forecast rapid growth in mobile apps
:etwork Computing :FCC Aims for Nationwide Broadband Access by 2020:// . . / - - / - - - - - - - .http www networkcomputing com data networking management fcc aims for nationwide broadband access by 2020 php
:SJ :Intel Launches Latest Server Chiphttp:// . . / / . =online wsj com article SB10001424052748703734504575125630710523298 html?KEYWORDS
+intel xeon
:SJ :Cisco touts faster web routerhttp:// . . / / . =online wsj com article SB10001424052748704784904575111571948500564 html?KEYWORDS
cisco
:SJ :FCC Chair Suggests Agency Is Considering Free Wireless Internethttp
:// . . / / / / / - - - - - - - - /blogs wsj com digits 2010 03 09 fcc chair suggests agency is considering free wireless internet
:ired :SXSW:// . . / / / / - - - - - - /http www wired com epicenter 2010 03 sxsw twitter ceo evan williams launches anywhere
:WL M Outreach:// . / / / / .http nnlm gov archive pnr eval marshall html
witter Presentation Resources : ://http . . . / .guides lib usf edu content php?pid= & =106244 sid 0
!Th k
http://blogs.wsj.com/digits/2010/03/17/studies-forecast-rapid-growth-in-mobile-apps/http://blogs.wsj.com/digits/2010/03/17/studies-forecast-rapid-growth-in-mobile-apps/http://www.networkcomputing.com/data-networking-management/fcc-aims-for-nationwide-broadband-access-by-2020.phphttp://www.networkcomputing.com/data-networking-management/fcc-aims-for-nationwide-broadband-access-by-2020.phphttp://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeonhttp://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeonhttp://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeonhttp://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeonhttp://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeonhttp://online.wsj.com/article/SB10001424052748704784904575111571948500564.html?KEYWORDS=ciscohttp://online.wsj.com/article/SB10001424052748704784904575111571948500564.html?KEYWORDS=ciscohttp://online.wsj.com/article/SB10001424052748704784904575111571948500564.html?KEYWORDS=ciscohttp://online.wsj.com/article/SB10001424052748704784904575111571948500564.html?KEYWORDS=ciscohttp://blogs.wsj.com/digits/2010/03/09/fcc-chair-suggests-agency-is-considering-free-wireless-internet/http://blogs.wsj.com/digits/2010/03/09/fcc-chair-suggests-agency-is-considering-free-wireless-internet/http://blogs.wsj.com/digits/2010/03/09/fcc-chair-suggests-agency-is-considering-free-wireless-internet/http://www.wired.com/epicenter/2010/03/sxsw-twitter-ceo-evan-williams-launches-anywhere/http://www.wired.com/epicenter/2010/03/sxsw-twitter-ceo-evan-williams-launches-anywhere/http://nnlm.gov/archive/pnr/eval/marshall.htmlhttp://nnlm.gov/archive/pnr/eval/marshall.htmlhttp://guides.lib.usf.edu/content.php?pid=106244&sid=0http://guides.lib.usf.edu/content.php?pid=106244&sid=0http://guides.lib.usf.edu/content.php?pid=106244&sid=0http://guides.lib.usf.edu/content.php?pid=106244&sid=0http://guides.lib.usf.edu/content.php?pid=106244&sid=0http://guides.lib.usf.edu/content.php?pid=106244&sid=0http://guides.lib.usf.edu/content.php?pid=106244&sid=0http://guides.lib.usf.edu/content.php?pid=106244&sid=0http://guides.lib.usf.edu/content.php?pid=106244&sid=0http://nnlm.gov/archive/pnr/eval/marshall.htmlhttp://www.wired.com/epicenter/2010/03/sxsw-twitter-ceo-evan-williams-launches-anywhere/http://blogs.wsj.com/digits/2010/03/09/fcc-chair-suggests-agency-is-considering-free-wireless-internet/http://blogs.wsj.com/digits/2010/03/09/fcc-chair-suggests-agency-is-considering-free-wireless-internet/http://online.wsj.com/article/SB10001424052748704784904575111571948500564.html?KEYWORDS=ciscohttp://online.wsj.com/article/SB10001424052748704784904575111571948500564.html?KEYWORDS=ciscohttp://online.wsj.com/article/SB10001424052748704784904575111571948500564.html?KEYWORDS=ciscohttp://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeonhttp://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeonhttp://online.wsj.com/article/SB10001424052748703734504575125630710523298.html?KEYWORDS=intel+xeonhttp://www.networkcomputing.com/data-networking-management/fcc-aims-for-nationwide-broadband-access-by-2020.phphttp://blogs.wsj.com/digits/2010/03/17/studies-forecast-rapid-growth-in-mobile-apps/8/9/2019 Fla Presentation
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!Thankshttp://guides.lib.usf.edu/twitter
http://guides.lib.usf.edu/twitterhttp://guides.lib.usf.edu/twitter8/9/2019 Fla Presentation
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About Us
Britta Krabill | Reference Librarian | West Palm Beach Public Library | @MyCityLibrary | krabillb@mycitylibrary.org
Susan Ariew | Academic Services Librarian | University of South Florida | @edlib | sariew@lib.usf.edu
Gina Clifford | Web Administrator | University of South Florida Libraries | @cobalt_grrl | gcliffor@lib.usf.edu
Catherine Lavalle-Welch | Associate Librarian | University of South Florida Polytechnic Library | @usfplib |clw@poly.usf.edu
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