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7/27/2019 ISC Mock Presentation
http://slidepdf.com/reader/full/isc-mock-presentation 4/13
The Power of Motorsports Sponsorship
! #1 Motorsport on television
! #2 Regular season sport on television
! Outperforms 75% of primetime and all late night comedy shows
! NASCAR has more weekends as the #1 or #2 sport than all but one
other sport property
! #1 Motorsport on ESPN 2
! #2 Motorsport series on television (trails only Sprint Cup Series)
! #3 Regular season sport on television
! #1 Motorsport series on SPEED
! #3 Motorsport series on cable television
! Average of 30,000 attendees at each
7/27/2019 ISC Mock Presentation
http://slidepdf.com/reader/full/isc-mock-presentation 7/13
Sponsorship Details
! Comcast will become a partner sponsor of the International
Speedway Corporation, having presence at all of ISC owned tracks or
select locations.
! As part of the sponsorship, Comcast will install a powerful WiFinetwork at tracks powered by it’s high speed Xfinity service.
! Through this service, Comcast can run promotions demonstrating the
efficiency and high speed ability of it’s product.
! Since this promotion solves a widespread problem among fans on
race day, the improved experience it provides will give Comcast a
foothold in building consumer-based equity, improving brand image
and recall among consumers.
7/27/2019 ISC Mock Presentation
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Promotional Ideas
! Through wireless internet service, promotion involving race
fans at track. “First 100 fans to tweet picture of specialty
Comcast signage at track (and tagging Comcast page) gets a
10% first month discount.
! In order to access the WiFi service, race fans must sign up with
email address. Comcast can collect this data to use for follow-
up promotions.
! Cross-promotion with hotel chain that allows Comcast to promote internet homepage with once logged onto track WiFi
with sponsored hotel chain.
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