MusicHype Artist Presentation

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MusicHype aims to be the musicdestination of the social mediageneration.

Our Mission

Image courtesy of Outgoin on Flickr 

l  Rewards fans for supporting the artists they love

l  Open new revenue channels for artists & labels

l  Makes music a more interactive & exciting

experiencel  Increases engagement between artists & fans

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Team MusicHype

CEO• Kevin King

CTO/MDl  Jeff Mitchell

Digital Strategy/Commsl  Annabel Youens

Employeesl  Mike Penhall (community manager)l  Hannah Schickedanz (design)l  Thomas Schickedanz (user experienc 

Boardl  Dave Moskovitz (chair)l  Stefan Kornl  Jeff Mitchelll  Julian Carver 

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l  The $65B music industry is in transitionand needs new models.

l Artists now have a choice of onlineplaces to sell & distribute their music –the problem is they can't get found

l  Successful marketing is extremely time-consuming, resource-consuming, andthe results highly unpredictable

• Music fans are touching music across thesocial web in record numbers.

The Pain – Marketing Effectively

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The Solution – MusicHype Model

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The Solution – MusicHype Model

l  MusicHype partners with artists to market, promote and distribute acrosssocial media channels

l  Leverages “Appreciation Engine®”

l  Recognizes and connects both fans and artists across any 

social network

l  Drives down marketing

costs and creates sales.l  Revenue share

l  exclusive merchandise& digital content

l  affiliate sales(music, tickets, etc)

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l  Excellent conversion rates

l  Low cost of acquisition

l  Highly scalable/viral

Proven Traction with Huge Potential to Scale

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The Technology – Appreciation Engine

l  Tracks, records and rewards fan behavior acrossmultiple social networks – authorized by fans

l  Broadcasts across social networks

l  Leverage multimedia services

l  MusicHype becomes “the” fan online music identity

l  Bands & labels use platform to track &automatically trigger fan rewards

l  Easy to cost-effectively target & market to specificfan segments – Recommendation Engine

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Competitive Landscape

Transactions for Artists

Landscape is scattered with“DIY” sales platforms focused onsmall bands as well as...

[locked, limited integration]

[artist services, no fan offering]

[artist-to-artist, limited integration]

Transactions for ArtistsANDInteractions with Fans

Established the audience

Work with partners to promoteestablished and emerging artists togenerate sales.

Leverage social media effectively,drive down costs=> Appreciation Engine

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Artist Case Study

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Artist Case Study

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The Next Stage

MusicHype is working to

become the musicdestination and musicidentity of the socialmedia generation.

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Contact

Kevin Kingkevin@musichype.com Chief Executive Officer 

Jeff Mitchell jeff@musichype.com Chief Technology Officer 

Annabel Youensannabel@musichype.com Chief Marketing Officer