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8/14/2019 Presentation 23rd M10 Cho
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ICAP Session @IHRA , Bangkok Thailand
Drinking Patterns and Alcohol
2009. 4
.
bhapu@hanafos.com
Dean of Research, Korea Alcohol Research Center
President, BACCHUS Kor ea
ce res ent, anagem ent nst tute o t e tate
1
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Bom b Shot54.
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Research Structur eResearch Structur e
Physical Factors o f
Prevalence
Preference(TOMA)
in a day Outing(Wor kplace People)
Bid the old year offDrinkingArchetype
Alcohol
enta actor s
RecognitionAttitudeValue
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Data Inform ationData Inform ation
National quantitative survey at 1997, 2000,
2005, 200 , 2009
-
3300
Face to face interview
ua tat ve ocus group nterv ew or
r r in h rv i nn ir
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Research Structur eResearch Structur e
of Drinking
Archetype Probleco oProblems
Mental Factor s
m s
o r n ngPatterns
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Binge drinker s are increasing 53.5% 68.1% Everyday binge drinkers a lso increasing 4.1%5.4%
Unit : %
Kor ean has the first ran ker in OECD ran king inbinge dr inking
2000 2006
None 6. 1.Under 1 time in a
month 17.8 20.1
. .
1 tim e in a w eek 17.7 22.5
Ever da .1 .
8
Total 100.0 100.0Source: SG Cho, DH Kim (2006)
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Alcohol Use Disorder Identification Test (W HO)Alcohol Use Disorder Identification Test (W HO)
Problem Drinker s are increasing 31.1%.
Har m ful users and dependence are also
u nit: %
increasing 10.9% 15.9%
2000 2006
- . .
Hazardous user
(8-15)20.3 24.5
(16-19)
5.2 7.6
Alcohol-
5.7 8.3
9
Total 100.0 100Source : SG Cho, DK Kim (2006)
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, , ,, , ,
.
Death toll by driving driving has increased
Traffic accident by drinking driving has
63.2% of hom icide has been dr unk
62.9% of violence has been drunk
Dom estic violence, sexual assau lt
10
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Negative Effects(Econom ic Costs)Negative Effects(Econom ic Costs)
from Drinkingfrom Drinking
Perspectives with COI approach
.
Costs item s Share %
ro uc v y oss 3 .
Death 26.9
.
Medical Expenses 5.3
, . .
Other Costs (Nursing, Drug etc.) 1.9
. .
11Copy Right @ 2008 by SG Cho
Sour ce: Lee et al.(2007)
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Total annual benefits : 1.68 Billion$
Estimation for the benefits of Consum er Sur plus
by w illingness to pay approach : 422 m illion$ene ts tem s are
Value added of Manufacturers 24.9
Value added of W holesale & Retail 24.9
, .
.
Consum er Surplus 25.1
100.012Sour ces: IG Yo o & SG Cho IE(2005)
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Research Structur eResearch Structur e
of Drinking Patterns
Drinkinco oProblemsArchetype
Mental Factors ofDrinking Patterns
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Korean societybinge dr inking was popular
Shar ing dr inking cup and exchange drinking
star ted from the three k ingdom per iod (B.C. 57- . .
Soju(19.5% volum e of ethanol), very cheapdrink, has been popular since 1965
14
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Research Structur eResearch Structur e
Physical Factor sof Dr in kin Patter ns
Prevalence
Drinking Preference(TOMA) Drink m ore than tw ice
Archetype AlcoholProblems
in a day Outin (W ork lace eo le) Cerem ony for Bid the old
ear offMental Factors
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Present drinker s (last 1 year) ar e very m uch7 .5 , pea w as 0.1 2000
Heavy drinker s, 7 units + dr inker s in one o ccasion,
Unit : %
ar e increasing from 27.5%(2000) to 48.8%(2007)
1997 2000 2006Present 0. 80.1 8.
Past
Drinker 4.1
7.5
8.4Non -
Drinker 25.5 12.4 13.1
16
o a 100 100 100
Sour ce: SG Cho K PC(1997) KARF(2000, 2006)
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Top of Mind Aw arenessTop of Mind Aw areness
Top of Mind of Soju is 74.2%, and next is
Drinkers w ho drink too m uch and for
.
lessening the stress like Soju
Sour ce: SG Cho e t al. KARC(2009)
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47.8% of Kor ean dr inkers ar e drinking mor e than 2
Many Kor ean drinkers are drinking Bom bo 54. , a e one s o n a rs r n 50. ,
shar e the dr ink cup(75.0%)
Male Female Total
. . .
2 tim es 46.4 33.3 40.2
. . .
4 tim es + 1.2 0.4 0.8
18
Source: SG Cho, DH Kim (2006)
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K orean ar e drinking in almost of the outings
80Dr ink in tim e s Sh ar e exper ence t m e an per orm ance oss
6080
in 10 Outings %
40-
20.
- 0 40 48.4
.
60 51.6
- .
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Every year from Nov. to Dec. Dr n ng too m uc w t r en s, co eagues etc.
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Item s Agree
var iety of w ays
.
(2006)
the sake of the fatigue, thirsty, andh uma n relatio nsh i etc.
.
(2006)
I wish to live w ithou t alcoho lic bever age
if I can cho ose
6.8%
200
I think alcoholic beverage give us o nly
6.7%
21Sour ce: SG Cho DH Kim (2006), SG Cho et al. (2009)
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orean as a pos ve a u e or e
drinking
61.5% recognize the alcoholic beverage is
necessary for social life
pregnant situation is no problem
20.1% agree no problem for the studen ts
dr inkin under the 19 ears
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32.3% have exper iences of taking a car by
dru nken driver
shor t time 49.4%
20.4% experience of m issing im por tant
w or k for dr inkin
Source: K ARC(2009)
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ValuesValues
item s Agree
86.8%(2005)Everyone has a r ights to dr ink
alcohol
79.7%(2006)
78.1%(2009)
Alcoholic bever age is necessar y to 75.4%(2009)hum an being
Alcoho lic bever age w ill be 17.7%(2006)disappeared in the en d 10.7%(2009)
24
, , , , ,
Cho etc.( 2009)
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W et & Dr y Cultur e
Definition of K orean dr inking is w et and dry
because Koreans are drinkin too m uch andfrequently
.tim es per m onth and m ore than 5 units on one
Heav and bin e drinkin are increasin from1997 to 2005 (Male drinkers 18.0% 20.7%;Fem ale dr inkers 3.0% 6.7%)
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Dr inkin atter ns of K or ean ar e chan in becauseof the w et and dry dr inking cultur e
And alcoho l har m from the physical factor s ofdr inking patter ns w ith traditional archetype isincreasing
Bu t Koreans h ave a po sitive attitude and value tothe alcoholic bever age and dr inking, and positive
And w estern style of con tro l policy is not w or king
HR w ay of targeted prevention activities for
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