I'm expat fair personal branding presentation

Tom - former expat - Scholte personal branding lecturer – executive coach

Personal branding

personal branding = personal leadership

impact

results

++ reviews =>recommendations/

questions

knowing what to do

personal branding = personal leadership

impact

results

++ reviews =>recommendations/

questions

knowing what to do

presence - network

tools

behaviour - express

communication

presence

are you here now?

personal branding strategy

impact

results

++ reviews =>recommendations/

questions

knowing what to do

presence - network

tools

behaviour - express

communication

visibility

strategy

recognizability

value

Sparkling moment

Look back on your professional activities. Think of a ‘sparkling moment’. This is a moment:

- in which you explicitely experienced your impact on others, on an organization or on a project;

- in which you felt valued for something you did;- in which you were asked for advice, a new project or

something else.

Sparkling moment - 2

You now have 2 minutes to share you sparkling moment whith your neighbour (2 minutes each) your neighbour listens and askes positive questions to help you

get closer to why it made you feel happy / gave you energy.

Sparkling moment - 3

You now have 2 minutes to give you neighbour feedback on the qualities or strengths he/she expressed in relation to that sparklink moment or in the sharing of the moment with you

personal branding strategy

impact

results

++ reviews =>recommendations/

questions

knowing what to do

presence - network

tools

behaviour - express

communication

visibility

strategy

recognizability

value

strategy – create your own professinal window

limited capacity of absorbtion

relate to what is known

large ability to associate

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1. if you were a car, what brand/type of car would you be? Explain why this car describing it’s attributes and how others can benefit from these attributes.

2. If you were a pro top sporter, in what sports would that be? Explain why this sports describing it’s attributes and how others can benefit from these attributes.

3. If you were a ‘thing’, what would you be? Explain why this ‘thing’ describing it’s attributes and how others can benefit from these attributes.

personal branding

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What are you keywords

3 x expertise – field of knowledge/expertise 3 x activity/ rol/ product/ service

More on personal + professional development? Master programs (thehagueuniversity.com/master-studies)

MBA Master International Communication Management Master Financial Management & Control

personal branding masterclass (english) Tuesday april 12th 19:00-22:00 The Hague € 75,- more info? just leave your name/ emailadress - Fabiënne

The Hague University of Applied Sciences / De Haagse HogeschoolAcademy of Masters & Professional CoursesTel: +31-70-445 89 00E-mail: mpc-info@hhs.nlwww.thehagueuniversity.com/master-studies