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><MAYO 2016 LAKIL@LAKILESSADY.COM 12
TRANSFORMANDO PRODUCTOS
EN EXPERIENCIAS
>< 17
The number of reviews and average rating on a product correlate closely with conversion to purchase. In the Beauty product category, when the number of reviews increases from 1 to 15, we see a 56% increase in orders.
"Internet Retailer Top 25 case study", Bazaarvoice, March, 2014
@LAKIL
GRACIASSources: http://www.salesupply.com/media/blog/2015/11/11/the-impact-of-delivery-choice-and-quality-on-e-commerce-conversion/ http://www.bazaarvoice.com/research-and-insight/social-commerce-statistics/
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