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Personal Environment Monitor (PEM) - 2013 Included four sensors – Radioac1vity, Nitrates, Humidity, and Electromagne1sm
Reach 100,000+ measurements had taken in 76 countries.
Breath Alcohol Monitor (BAM) - 2014 Estimates B.A.C. from a breath sample. Video
Jordana Lapka uses the Jordana persona for design direction – a young woman growing up in the age of technology, desiring to be ever-present in her environment.
Acquisition by Airbnb (October 2015) “Ever since Lapka launched their first product…I have been impressed by their impressive design sensibilities – a combination of beauty, form, and story.” – Joe Gebbia, Airbnb Chief Product Officer
Hinting at the Future Jordana in 2037 looking back on technology and progress. Post
Outlook for Lapka + Airbnb
• Founder of Lapka now Airbnb Art Director – “What we’re capable of building together is beyond
explanation, so I’ll save that for later. The future is long.”
• Expect to see laser-focus on experience – “Both companies share an extreme passion for design, beauty
and meaningful, cinematic experiences.”
• It’s not about devices – “Whether it was the radiation sensor, the EMF sensor, or even
the breathalyzer, each product was imagined as a token, charm, or talisman, not a device.”
For Aspiring Technologists?
• Just scratching the surface of “UX” • Get the technology out of the way • “Be a post-Apple company.”
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