“This is the company that not only brings beauty to doors, but also opens

them”

The BIG IDEA • “85% of consumers have a better outlook on

businesses that give back to a charity they care about”(Cone Communications, 2010)

Display Advertising

Advertising on sites promoting breast cancer awareness or domestic violence support creates brand awareness

Social MediaSet a Goal and ACHIEVE it.

#AvonHoliday #BeABreastFriend

YouTube • https://youtu.be/ZbXmjucIITA

Content Marketing

KPI Metrics - Page Views- Number of Shares- Pipeline Generated

Budget Avon’s revenue: 1 Billion 5% of the revenue is $50,000,000

This gets distributed between Adwords, social media, YouTube and Content Marketing.