“The leading social casino gaming company in Latin America and Southern Europe”

PADE en IESE Business School

Emprendedor desde hace más 20 años

Incubator: Grupo Itnet & …. ?

Aztive, OcioMedia, Nosotras.com, TopDomainer, …

Online Games

Akamon, PequeJuegos.com, Casual Games, …

Conector Startup Accelerator

Aceleración de 21 startups (6 + 15)

Business Angel

+30 inversiones en startups (Kantox, DeporVillage, Captio, Reclamador,

PopPlaces, Chicfy, ChicPlace, Viuing, Exelweiss, WiMi5, …)

Premio Emprendedor del Año 2014 Expansión & IFEMA

Autor “Los Principales errores de los Emprendedores” (Ed. Planeta, 2013)

500 personas más influyentes de España (El Mundo 2012, 2013)

http://www.CarlosBlanco.com

Carlos Blanco

The Akamon Story

•Founded in 2011 in Barcelona by Carlos Blanco, Vicenç Marti and Exelweiss partners

•Developer and publisher social games

•Large portfolio of casino and casual titles

•Multiplatform distribution Portal, Facebook, iOS, Android

•Over 100 portal partners•70 employees

GrupoITnet and Exelweiss merge gaming assets to form Akamon

July 2011

Feb 2012 1st Facebook game

Nov 2012 $2.85m investment

Feb 2014 Investment in Israel studio

May 2014Alex Cohen (former head of product at QuickSpin) joining management team as Akamon Chief Product Officer

TimelineOverview

June 2013 1st mobile game

Vicenç MartíCEO at Akamon

Carlos BlancoChairman at Akamon

You know Vicenç, people like to play online casino games for no money

May 2011

Recruiting and Retention should be at least 50% of the CEO time

Or else you are doing something seriously wrong

Winner at the “Who’s Got Game” GamesBeat 2012 competition.

Listed amongst Social Casino Power 25 by Social Casino Intelligence.

Akamon wins 2 of the 4 nominations at the EGR Operator Awards 2012, the most recognized awards of the online gaming industry.

Akamon is part of the Europe's 100 hottest Startups by Wired Magazine

And many more….

Awards

Our international Awards

Transparency Meritocracy Fun Innovation

Consumer BrandsCorporate BrandCulturally relevant to Latin Americans and

southern EuropeansStrong set of corporate values

Financial / operational reporting available for whole company

Full salary transparency (top management included)

Strategic decisions always shared with employees

OKR’s (Objectives and key results system used at Google) implemented at Akamon

Salary increases based on measurable achievement

Performance review twice every year

Bonuses per project / job position

Game area at Akamon (PS3, ping pong, etc.)

Internal bets and challenges

Team building events

Friday parties at the office

Innovation day: Employees rewarded on new concepts

“La Fabrica”: a factory of concepts to develop new games

Akamon’s brand architecture

Our games are…

Studio Game Publisher

Distribution platform

Payment process

Device manufacturer

Social Casino Gaming Value Chain

From development studio to device manufacturer, many companies are involved in the social gaming value chain

Zynga

Caesars Interactive (Playtika)

IGT

Buffalo Studio

Gamesys

FB

Big Fish

Akamon

Paysafecard

Clickandbuy

Minijuegos

Apple

Google

2013 E3.1 BillionUSD

(Source: Morgan Stanley)

2014E

Our Opportunity

Focus in Latam and South Europe markets

N.America$1,360 M

LatAM$465 M

Europe$806 M

Asia$186 M

Oceania$279 M

- Competitive intensity +

Our Opportunity

- Competitive intensity +

Market overview

LatAm$0.9bn

N. America$1.4bn

Europe$1.2bn Asia

$1bn

RoW$0.5bn

11%

68%

35%

59%

39%

Social casino market, ‘15

CAGR, ’13-’15

Social casino continues to outgrow the social gaming market with an expected market size of $5bn by 2015. The Latin American market is forecast to grow at 68% CAGR between 2013 and

2015, faster than any other region in the world

Source: Morgan Stanley

Multiplatform

Portal games

Casino games Poker games

Skill games

Card games

Table games

Others: Escoba, Tarot, Bellote, Truco Argentino

40 games

Gross revenue: $961k (March) +20% YoY

MAU: 1,157,560DAU: 212,768DAU/MAU: 18%

PU: 48K +25% YoY

ARPPU: $22.1

CAC: $23.1LTV: $59.7

KPIs March

Facebook games

Top 5 games (users)

Top 5 games (ARPPU)

Others

19 games

Gross revenue: $132k (March)+708% YoY

MAU: 1,014,033DAU: 217,313DAU/MAU: 21%

PU: 10,500 +1200% YoY

ARPPU: $12.5

CAC: $13.6LTV: $21.7

KPIs March

Mobile games

Play and make new friends with the best social bingo

Play Our new slots made in our Tel Aviv studio, available in all platform, FB, IOS, Android and portal

2 games

Gross revenue: $25.2k (March)

MAU: 36,405DAU: 3,571DAU/MAU: 10%

PU: 1,069K

ARPPU: $23.7

CAC: $35.3LTV: $86.9

KPIs March

Strategic geographical footprint

“Wide” product portfolio

Distribution model

Local & Global

Latam & Southern Europe

MultichannelPlatform diversification

High value and diversified distribution network

Local product strategy

1 2

43

Akamon’s strategy

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250,000

500,000

750,000

1,000,000

950K€

750K€

350K€

270K€

Constant and intensive growth

A “wide” product portfolio

GLOBAL GAMES

LOCAL GAMES

HIGH MONETISATION

LOW MONETISATION,

HIGH TRAFFIC

Target specific geographies with local games which are used to cross-sell traffic into more valuable global games

Direct casino player acquisition

in high value geographies

a b

Akamon acquire users through local culturally relevant games and monetise them with global casino games

1

Blended ARPDAU = $0.18

Akamon portals:

Distribution model

October 2011

March 2012

Sept. 2012

October 2012

Portal strategy has provided a solid revenue stream and a way to enter new markets quickly

17th FBgame

1st iOSgame

1st Androidgame

August 2013

May 2013

1st Facebook Game

February 2012

October 2013

Traction on Facebook; in the process of transitioning successful games to mobile

July 2011

Non-portal platforms:

Partners:

A high value network of 3rd party distributors; 30% revenue share

3

20M registered, 2.2M MAU, 433K DAU We are 10x bigger than the main competitor present in our markets in

terms of revenue

Strategic geographical footprint

4

Strategic geographical footprint

2014 Revenue YTD

Spain remains our core market but the majority of new registrations are from outside of Spain

4

1%1%4%4%9%10%13%

58%

0%

Other Italy VenezuelaMexicoArgentinaBrazil FranceSpain Colombia

42%

Total registrations

4%4%6%11%

3%4%

26%22%20%

Other Italy VenezuelaMexicoArgentinaBrazil FranceSpain Colombia

80%

Note: Other consists of all IP addresses which cannot be allocated

Free to play Membership

Freemium Model – 2 ways to play

We have two ways to monetize and show you the money

Subscription to the club (1, 3, 6 and 12 months)

Chips: used for playing 70% of the games and for buying at the shop.

Free to play + + Ads (5% of revenues)+ Subscription to Club ( 8% of revenues)+ Virtual Currency (87% of revenues)

ADS

S

VC

Our best monetization model

Most popular local payment methods

We grow with our partners and for our partners

Partner showcase – Marca

Founder Team

People

Market definition

Product implementation

Multiplatform

Multilanguage

Ecosystem

Transparency

Pasos a seguir para emprender con éxito

The more content, the more fun to your audience

Emprender en el sector del Gaming

Selección de socios

Reparto accionarial

Pacto de socios

Despedir lento

Ideas vs Ejecución

“La idea es el enemigo del emprendedor”

Internacionalización

El principal error es cometido por los Emprendedores el día 0

The more content, the more fun to your audience

Emprender en el sector del Gaming - Errores en emprendedores

Thanks!

@AkamonEnt

@carlosblanco

@ carlos.blanco@akamon.com

www.akamon.comwww.carlos.blanco.com