Movie goers on a Saturday night

UX Studio02/05/2016

Julien Noguera

Studying a cohort

ShowingsUp to 5 showtimes per dayChoose between 2D and 3DOne after midnightYet some get sold out

Date nightAffluenceMostly adultsPeople waiting in the hall

Box officeHuman contactWaiting in lineFor specific requests (gift tickets)

Touch terminalOffer different options

Easy to useNon flexible

Other users Online reservation/Mobile appsGroups

CheckpointPhysical ticketsDigital QR code

Add-onsFood/DrinksGames (Arcade)

SurprisesMovie summaries on paper

Reminder of showtimes past ticket verification

More surprises Map of movie locationsAdvertising in men’s bathroomBaby changing table

Extreme usersSomeone whose showing is sold outSomeone who’s been stood upSomeone who stays for another round Someone who comes mainly for popcorn