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“We design and create tech products and service ecosystems to help people
in their upcoming daily lives."
Juan Carlos Robayo
[email protected] [email protected]
Diego León
Founder - Business-Product Architect Co-Founder - UX Design
Founders Team
Hernando AbduInvestor/Business Developer
Gaming Culture
52% 18% 18%
• Founder of Buggeek.• Mentor for Colombian Government IT
Entrepreneur Program.• Innovation and Digital Marketing Advisor for
Proximity BBDO.• Chief Digital Officer of Proximity BBDO for 6
Years.• CoFounder / CBDO Dasigno
• Co-Founder of Buggeek.• Mentor for Colombian Government IT
Entrepreneur Program.• Project Manager for Proximity BBDO.• UX Designer in Gaming Culture.
• Co-Founder / Business Dev of Z-Networks.• Co-Founder milescarrental.com & viajemos.com• Investor Buggeek
USD $70K USD $25K
Graphic DesignerAndres Caceres
Andres CalderónThings Engineer
Ernesto GutiérrezTechnology Leader
Jhonnatan SalgadoSoftware Leader
Things DesignerRicardo Gonzalez Reina Rodriguez
Marketing Manager
A Creative team of Experienced Engineers, Designers and Design Thinkers…
6% 6%
Market In USA, the 2014 spending in the category was US $ 68 B with 397 Millions of Pets (62% de households). In Latam is US $ 11B (2011)
44%
12%5%
1%3%3%
32%Pet FoodCat Litter Pet HealthcarePet Dietary Supplements Other Pet ProductsPet ProductsPet Care
Pet products value sales in US are expected to achieve 4% CAGR over the 2014-2019 forecast
period, reaching US$8 billion by 2019.
US $ 11 B Retail Value Pet Market LATAM
US $3.5B
30%
26%
44%
Pet FoodPet Dietary Supplements Pet Products
Retail value sales of pet care in Latin America are expected to approach US$14.5 billion by 2016, an
increase of some US$3.5 billion from 2011
US $ 69 B Retail Value Pet Market US
Latin America is still considered an emerging market, and has plenty of scope for growth when it comes to pet care. Indeed, the region posted the fastest real terms retail value CAGR over 2006-2011, and stands out as one of the most dynamic emerging regional markets.
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Market Opportunity Through the humanisation of pets, US value sales of pet care per pet continue to exceed those of comparable developed markets
As a percentage of total value sales, owners continue to spend the most on other pet products (including toys, accessories, grooming and beauty care products).
Some of the major developments in canine toys incorporate the main trends determining growth in pet foods such as grain-free toys, dental-care toys and physical activity trackers aiming to prevent and tackle pet obesity.
Growth in these items is explained through spending by the ageing baby-boomer generation
© Euromonitor International PET CARE IN US
Dogs and Cats are now an essential part of people’s lives, and like childs, they require our attention and daily protection.
Today more than 50% of the canine and feline population are overweight,
many suffer from stress by their boring daily routines, have sleeping problems and their pet owners not always get notice about it.
Taking care of pets means more than knowing were they are !
Unfortunately it is very difficult to be with them at all times and also be aware of their activities and behavioural changes to take care of their wellness.
or Let them alone for several hours a day
without any clue of what they’re doing all that time.
Therefore,
Pet parents hire walkers,
Leave them with friends,Get any pet sitting service around,
Today more than 50% of the canine and feline population are overweight,
many suffer from stress by their boring daily routines, have sleeping problems and their pet owners not always get notice about it.
Taking care of pets means more than knowing were they are !
The smart collar that helps you take care your pet, monitoring their location, physical activity and behaviour from your smartphone.
A smart link to take care of your friend !
ActivityBehaviourLocation
Designed to be 24 hours a day with your dog or cat. ZAZU PetLink measure and analyse the location, behaviour and activity of your pet
to guide you through your smartphone in the daily care routine of your pet.
ZAZU PetLink helps you to discover their daily behaviour that will guide you for a better care of their routines
Keep record of their daily journeys and distance walked, monitor their location in real time and helps you
be aware where your pets are.
Help them to maintain a healthy activity level, knowing their energy
consumption (calories) over the day, set goals and compare it with others
dogs or cats.
Know at any time the location, traking path and distance traveled by your pet, discover how active he was while running or just walking or even if he was in a car ride.
Sleep Rest Run Play Barks
Know the behaviour habits of your pet and take care of its routines that maintain your pet healthy.
MediaTek SystemOnAChip
Li-po IP57
Mic BT LE 4.0 / 2.1
MediaTek GPS
Low Power 3-Axis MPU
GPRS - Nano Sim
*FCC Compliance
TechnologyReplaceable Silicone Collar with 6 different color options and four sizes to fit XS to L Dogs and Cats. (New Designs and Materials Coming)
PetLinkEl collar inteligente en diferentes colores y
personalizado para tu mascota.
Service
+
US $149.00 Included $0.99 $4.99 $49.99MonthDay Year
• Find your pet knowing its location and walking path every time you
• Prevent to lost your pet, activating safety zones or preventing your pet to be far from you.
• Know the activity level and behaviour in real time, and learn of other pets like yours.
• GSM network data transfer
• Coverage ( Colombia, Latin America + WW )
• Know the activity level and behaviour habits of your pet.
• Discover the accumulated distance and walking path covered each day.
• Report your pet as lost and allow other Zazu’s users to help you find it.
• Be aware when your pet runs away from you.
• Bluetooth data download
• Identity lost pets and notify theirs owners just being as close as 50 meters of the lost pet.
Competitors
Key Features
Technology
Ownership Cost
Design
Multiple Colors
Location Tracking
Activity Monitor
Nearby Social Network
Safe Zones
Behaviour Tracking
For Dogs & Cats
GPS
BLE
Microphone
Battery Recharge Cycle
3 Axis Accelerometer.
Concept
Unlimited
Collar Pin Pin Pin Pin
3-15 Days 3-30 Days 7 Days 7 Days ? Days
Collar / Pin Size
All Dogs & Cats +Med Dogs All Dogs & Cats All Dogs +Med Dogs
4 Sizes / Replaceable 1 Size 1 Size 1 Size 1 Size
$149.99 $79.95 $99 $99 $199.99
Sleep / Rest / Run / Play / Barck ++ Active / Rest / Play
DeviceMonthly Service $5.99 $9.99 N/A
+ HeartRrate / RespRate
US Pet Market Value US $60 Billions - 4.9% Growth Pet Products Sales Increase 3% to $22.26 B
Market Size
Addressable Market
Served Market
Targeted Market
Initial Market
Units
Value (HW)
Value (SW)Total
69.4 M83.3 M
95.6 M
178.9 M
23.25 B10.73 B
33.98 B
36.1M16.9M
13.5M
30.3 M
3.94 B1.82 B5.76 B
11.2M5.22M
4.17M
9.39 M
1.22 B563.7 M
1.785 B
4.47M2.09M
1.67M
3.76 M
486.6 M225.5 M
714.1 M
Households With Dogs &/or Cats
> $50.000 Income
Millennials & Boomers Believes in Tech for Pets
Market Share 40%
Assumptions: $129.99/Unit (Hardware), $59.99/Year/Unit, Millennials 32% & Boomers 27% of U.S. adult Population
Partners
SmartSim Solution Provider
Chip Suppliers & Partnertrs Networks
Original Equipment Manufactures OEM /Chip
Suppliers Partners
Co-Marketing Dev & Dev Support Partnership
M2M Network Service ProviderGlobal Network (+175 Countries)
Evolution
KidsPets Seniors
Wearable Framework Evolution
20172015 2016
www.ZAZUProject.com@ZAZUProject ZAZUProject
