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All the information in this presentation is confidential © 2015 / Copyrights VanBerlo
01-04-2015 / GOIRLE / MARK HOEVENAARS
DESIGN VOOR SOCIALE IMPACT VANBERLO | INTRODUCTIE
SATINO BLACK Gift Pack Satino Black – Toilet Paper
VanBerlo
3
Opgericht : 1982 Medewerkers: 80 Locations: • Eindhoven (HQ) • Delft Services: • Innovation Strategy • Product design & Development • Brand strategy & Communications • User insights & User experience • Social design & Service design
WHY? We geloven in een maakbare, betere wereld en we zijn er van overtuigd dat we met ons denken en doen een doorslaggevende bijdrage kunnen leveren. HOW? We kijken anders, luisteren zonder aannames, begrijpen het onderliggende vraagstuk, werken samen met alle belanghebbenden en gebruiken daarbij onze verbeeldingskracht en creativiteit. WHAT? We ontwikkelen onder meer producten, merk- en communicatiestrategieën, user experiences en datgene wat morgen nodig is om het leven mooier, makkelijker, aangenamer en veiliger te maken.
DESIGN IS MULTIDISCIPLINAIR
5 Tim Brown, 2009, TED speech
Business (Viability)
Technology (Feasibility)
People (Desirability)
Design Thinking
Experience Innovation
Portfolio Communications /
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FOODSERVICE FMCG HOME CONSUMER ELECTRONICS
MOBILITY PUBLIC DESIGN PROFESSIONAL EQUIPMENT MEDICAL
Portfolio Product /
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FOODSERVICE FMCG HOME CONSUMER ELECTRONICS
MOBILITY PUBLIC DESIGN PROFESSIONAL EQUIPMENT MEDICAL
Portfolio Development /
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FOODSERVICE FMCG HOME CONSUMER ELECTRONICS
MOBILITY PUBLIC DESIGN PROFESSIONAL EQUIPMENT MEDICAL
Portfolio User interface /
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FOODSERVICE FMCG HOME CONSUMER ELECTRONICS
MOBILITY PUBLIC DESIGN PROFESSIONAL EQUIPMENT MEDICAL
Cross-fertilization 10
DOING
CO-CREATIE
All the information in this presentation is confidential © 2013 / Copyrights VanBerlo
VANBERLO INSIGHTS – TOOLBOX BY: INSIGHTS TEAM
All the information in this presentation is confidential © 2014 / Copyrights VanBerlo
MARCH 2014
Plan your project carefully- use the tools that you need. 16
Observations. Going in field to see, feel and hear real users. 17
Interviews. Going in home to speak and experience real users. 18
Data processing. Analysing what was happened after each interview. 19
Focus group. Together with users you analyse the current product. 20
Focus group. Testing the first ideas and protoypes with the users. 21
Design
Stock available Quality of product OK
Reference of other customers
Insecure of value for money
Satisfied people Gain within budget Bad service/quality
Complete range of products for all applications
Responsible for internal budget
Continuity of supply and quality
Ensure professional advice
Complaints from employees
Selected suppliers
Wants to satisfy his customers/colleagues
Meet with set standards
Safety in his company Must be safe guarded
Company who wants to be partners shall be
professionals as they are
Relation
Price too high
How solve problems related
to shoes/feet
More products & service / same
supplier
Max price/quality
Incomplete range Lack of specialist information Reduced accidents
Level of support
Many product offers
Professional partner
Accidents
Empathy map: what does our target customer feel?
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23
Usability tests / During
1. Give an introduction Brief explaination, not a test, not everything works
2. Provide tasks on paper
One-by-one
3. Ask questions when it gets silent What are you thinking? What are you looking for?
4. Don’t explain, answer all questions in the same way
Hm, what would you expect?
5. Take notes What goes wrong, what goes well, your questions
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Social Design Onze aanpak - methode /
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VANBERLO
• Design Strategists • Social designers • Product Designers • UX Designers • Service Designers • Brand Specialists • Communication designers • Engineers • Project Managers
PEOPLE & SKILLS
• >4000 projects • 300 international clients • 150 international awards
32 28 12 5
CLIENTS & AWARDS
UITEINDELIJK DRAAIT ALLES OM MENSEN
ECHTE EMPATHISCH INZICHT LAAT JE ANDERS KIJKEN
NAAR MENSEN