Alexanders Black

ContentsAlexanders Black

3 - Typeface

4 - Logos & Colours

7 - Property Boards

10- Property Board Mock ups

11- Letterheads

14 - Website

TypefaceBaskerville 1234 “&@£ ALEXANDERS BLACK Classic font styling, simple and easy to read. alexanders black

Didot 1234 “&@£ ALEXANDERS BLACK Modern alternative with classic finishing of letters. alexanders black

CODE BOLD 1234 “&@£ alexanders black modern, clean strong, uppercase

Code light 1234 “&@£ alexanders black

crisp and clean, uppercase

Quicksand 1234 “&@£ ALEXANDERS BLACK Soft and rounded, friendly and clear. alexanders black

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Logos & ColoursSimple form. Options for in-keeping with the current alexanders brand or set apart. Preference on retaining alexanders with division of company below which is an extension of the identity.

Using classic fonts and modern together to keep a tailored but fresh feel.

Colours have been chosen based on assessment of other premium agency styling with bold and simple colouring being most effective. Rich pantone black, gold and reds. Here are some of the black colour options

Hues of brown, green and blue alter the strength of these blacks. The strongest being black 6c, however 433c does set off the red and gold nicely due to its blue hue.

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Logos & Colours

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Logos & Colours

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Property Boards

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Sizing

Landscape: 813mm x 610mm

Portrait: 610mm x 813mm

Square: 705 x 705mm

Options for :T-boards (side),Flag Boards (middle),Hangman (hanging)

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Property Boards

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Property Boards

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Property Boards - Mock ups

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Letterheads - Layout

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Offering several format options, logos are interchangeable and used as examples.

Embossing or light watermark pattern effect could offer a more luxury feel, also using heavy weight paper for all correspondence.

Letterheads - Layout

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Front Back Front Front

Letterheads - Layout

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Front BackFront Front

Website

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First example:

Using simple formatting and style, with large image galleries to display high quality property photos.

Offer ease of access to info and forms, with options for sharing on social media platforms.

Included is the suggestion of a login option for users to save properties.

Property details options include ability print or view brochures, view on map, view floor plan, similar properties, video tour and social media feeds to the bottom of the page.

This is quite different to the alexanders-online site, with hopefully a more refined feel.