Caligrafia en pasos sencillos.pdf

Embed Size (px)

Citation preview

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    1/68

    CALLIGRAPHY

    &

    LETTERING

    DESIGN

    ByArthurNewhall

    WALTER

    OSTER

    ublishing

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    2/68

    usNsNU,

    T

    TEITFA

    HT

    TUOSA

    gniref fel

    dt

    ni

    bnuorplcsd

    beirsv

    ns

    supinu

    s

    esd lsr lwst l

    u^:

    yddol

    refsedt

    bebulcni

    esd

    >lrow

    eiH .bls i t

    npiasb

    cir{qsrp

    o-s

    rot

    pnirettel

    hs

    pniaitrevbs

    Bnifnisq

    ngia

    ,ael i i t

    eivom

    ,eysrq

    hs ,pninpiasbqyt ,gnirufcstunsmididxs ot npiasb noi fcuborcs.

    lo

    l lA

    .ycnsps niaihevbs

    s

    rol

    rofcer ib

    rs

    bns

    pni lni rq

    neerca

    c.

    yrlqsrpi l lsc

    id

    1o nsmenitsr

    srlt

    of

    bsbbs

    svsrlxpni lqiceib

    sr;

    sdf

    as lew

    as

    ecivon

    r l t

    ebiug

    bns

    qler l

    ot

    ybssr

    ayswls i iA

    el l r>a

    leom

    srl f

    lo

    sno

    to

    erofsvonni

    r l l to

    sno

    esw

    eH.lsnoiesto.r

    JAUeAc

    ,4ooTFAc

    erl l

    -

    bsJserc

    eve

    aslyla

    eJlsl slucsJcec

    oi

    bsirf

    svsd

    ynsM

    .e'Od

    ns

    '0A

    rlt o

    lqirc?

    nrsboM

    s

    s

    lsw

    s-

    svsd

    wel

    fud

    ,lsuasc

    noohsc

    srlt

    o

    "sneaslsrsc

    eibut,,

    rii srutqsc

    ,sliw

    eirl

    bns

    sH

    .elyla

    bns

    noiaicerq

    ot

    rslrcita

    s ai fiA .bsbegcc,ra>lcorbsr lul i fussde'snosirAnredholl - snobs?

    ni

    svir

    .smrnf

    .ynoloc

    aihs

    bsnwonot

    bns

    vrlnuo:

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    3/68

    ANDLETTERINGESIGN

    BY

    ARTNEWHALL

    WalterFoster

    Publishing,nc.

    23062La

    Cadena

    rive,Laguna

    il ls,

    CA92653

    @ 1989,WalterFosterPublishing,nc.All

    rights eserved.

    This

    book

    has

    been

    published

    o aid

    the aspiringartist.

    Reproduction f

    the

    work for

    studyor f inishedart is

    permissible.

    ny

    photomechanical

    eproductionf art from the

    publicationr art drawn rom hepublicationorcommercial urposess prohibited ith-

    outwritten onsent

    rom

    he

    publisher.

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    4/68

    BasicChancery

    Cursive

    Chancery

    troke

    Sequence

    Chancery

    Styles

    Chancery

    amples

    Uncial

    Flourishes

    Swashes

    The

    Black

    Letter

    Roman

    Spencerian cript

    Awards-Spencer ian. .

    Renaissance

    . .

    lntroduct ion.. . .

    Materials

    Basic nstruction

    BasicSanSerif

    Style

    .

    Exploded

    iew

    And

    Stroke

    Sequence

    Numerals. . . . .

    Batarde

    .. . .42

    Versals

    . . . .44

    Greet ing ards

    .. .

    46

    lnl ine

    . . . . . .

    49

    Logo&Symbol

    Design

    .. . . . . . .50

    TheSteelBrush

    .

    . . . . . .

    . 55

    LettersAt Work . .. 56

    Conclus ion

    .. . . . .

    64

    3

    4

    b

    7

    B

    I

    10

    11

    12

    19

    20

    23

    24

    30

    36

    39

    40

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    5/68

    The

    remendous

    nterest

    nd

    populari ty

    f cal l igraphy

    mong

    he

    general

    public

    n ecent

    ears

    has

    ncreased

    he

    scope

    and

    he

    useof

    hisbeautiful

    lettering

    orm.Aside

    rom tsobvious

    lace

    n the

    production

    f diplomas,

    awards,estimonials nd verses; contemporary seof cal l igraphy as

    developed,

    reating

    new,

    exciting

    emand

    or

    it in

    the designof

    logos,

    movie

    it les,

    book

    jackets,

    album

    covers,

    sign

    design,

    menus,

    abels,

    posters,

    ype

    design

    and

    advertising

    to

    name

    ust

    a

    few.

    This

    book

    offers

    he

    reader

    comprehensive

    eference

    uide

    and study

    manual.

    t

    presents

    myriad

    of

    alphabets

    nd

    heir

    applicatons

    o study

    and

    to copy.

    Beginners

    hould

    always

    have

    good

    examples

    n

    front of

    them

    while

    practicing.

    More

    advanced

    all igraphers

    an use

    he

    letter

    stylesamplesor reference.

    It

    is

    imporant

    o

    first earn

    he

    basics

    and

    to become

    comfortable

    ith

    your

    ools,

    but

    ry

    to be

    adventurous

    nd

    creative.

    ractice

    ith different

    pens,

    papers

    and

    techniques.

    Develop

    our

    own

    stylesof

    lettering

    r

    change

    establ ished

    etter

    tyles

    o

    make

    hem

    your

    own.

    F

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    6/68

    The Broad

    Pen

    s available

    n

    variety

    f shapes

    ndsizes.

    FinePointNibs

    or detai l

    lettering.

    PENS

    AND

    INK

    Call igraphic

    let ter ing is done

    primari ly

    with a

    broad

    pen.

    There

    are two types of broad

    pens:

    dip

    pens

    and ountain

    ens.

    Both

    have

    interchangeable

    ibs. There are

    many brandson

    the market.

    The

    main advantage f foqntainpens

    is their abi l i ty

    to hold a

    large

    supply

    of

    ink,

    but

    they

    have

    a

    l imited

    umber f n ibsizes nddo

    not ut i l ize

    permanent

    nk. Dip

    pens produce

    a cleaner,crisper

    l ine than fountain

    pens,

    but

    are

    slightly

    more diff icult

    o master.

    You wil l needa

    jar

    of black

    ndia

    ink or usewitha dip pen. t isvery

    important o

    keep

    both

    types of

    pens

    clean.

    A

    small

    ar

    of

    water

    kept nearby

    for dipping the

    pen

    and

    wiping i t c lean

    is

    recommended.

    A

    wide,small

    ar

    secured

    o a

    piece

    of

    heavy ardor

    plastic

    eeps he

    nk

    container

    table.

    he

    nk evel hould

    be

    ust

    highenough

    or a dipped

    pen

    load.

    Extra-Fine ont

    |- l.--

    -e

    Super-Fine

    oint

    - - -* :

    \:Z

    Fine Point

    ,

    \

    a;-7

    ExtraSuper-Fine

    ont

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    7/68

    PAPER

    There

    are

    many

    ypesof

    paper

    and

    boards

    uitable

    or

    call igraphy.

    Thechoice

    depends

    n

    he

    quality

    nd

    ype

    of

    work

    you

    aredoing.

    A

    20

    lb.

    ledgerbond

    is

    good

    for

    practice.

    For

    all-purpose

    ettering,

    1000/oag bristol board is favored.Bristol board comes in two

    f inishes,

    idand

    plate.

    he

    kid

    in ish

    s he

    better

    f

    the wo

    as t

    has

    a sl ight

    tooth."

    For

    he

    final

    one

    of

    a kind"

    ob,

    a

    parchment

    aper

    made

    specif ically

    or call igraphy

    s available.

    how

    card board

    also

    takes

    nk beautiful ly.

    ive

    t a

    try.

    MISCELLANEOUS

    Yourequipment an be quitesimpleor veryextensive. drawing

    table

    about

    0"

    x 40"),

    achair

    and

    a

    good

    source

    f

    l ightare

    a must

    if

    you

    are serious

    bout

    your

    work.

    You

    wil l also

    needa t-square,

    several

    r iangles

    30,

    45,

    and 60

    degree

    angles

    and

    pencils,

    pens,pen

    cleaner,

    rasers,

    penci l

    sharpener,

    nk,

    opaque

    whi te

    paint

    for

    correcting

    mistakes)

    nd a

    few

    ettering

    rushes'

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    8/68

    Cal l igraphicet ter ings

    done

    with he

    broad

    pen.

    The angle he

    pen

    s

    held s the

    key o the

    beaut i fu l

    thick

    and hin"style.

    A

    simple, asic

    letter tyle hat squiteeasy o

    execute

    with he broadpen sshownon

    page

    7.

    The letter

    s a thick and thin Romanstyle

    without

    serifs.

    his

    style

    s

    beautiful

    nd

    practical.

    t

    is

    sometimes al led

    Stunt

    Lydian"

    becauset s

    s imi lar o the

    Lydian

    ype

    ace. he

    pen

    s held ai r ly ig id,

    point ing

    above

    he r ight shoulder , e ld at a 35 degree

    angle.The

    vert ical

    down)

    trokes nd

    he horizontal trokes remadewith a

    firm

    wristaction.

    he

    pen

    s heldat a

    constant

    ngle never

    otated.

    Use

    quality

    bond

    paper

    for

    practice.

    t takes nk beautiful ly, nd

    is

    relat ivelynexpensive.

    s ing

    our

    -square, raw

    guidel ines

    n a sheet

    of

    smooth l lustration

    oard,

    hen

    place

    t

    underneath sheetof bond

    paper. This

    el iminaies

    aving o

    draw

    guidel ines

    n each

    piece

    of

    bond

    paper.)

    lwayskeepa small

    piece

    of cardor scrap

    paper

    nearby

    to check he

    nk ow

    of

    yourpen.

    After

    eachdip of

    he

    pen,pul l

    a shor t

    strokeon the

    card o remove he excess

    nk.This s

    very

    mportant s

    too much nk

    creates

    sloppy

    ine.

    Try using differentpen angles o acquaint

    ourself

    with the results.

    Constant

    ractice

    s a must,and it is important

    o have

    Eood

    copy

    in

    front

    of

    you

    for reference. lso,

    be

    sure o clean

    your

    pen

    requently

    dip t in

    a

    ar

    of

    water

    and

    wipe t

    clean

    witha

    lint-free ag.At the

    end

    of

    a

    session,

    lean

    he nib with

    pen

    cleaner

    ammonia

    works ine.

    SPACING

    The

    spacingbetween

    etters

    s

    as

    mportant s the etters

    themselves.

    ood

    spacing nvolves qualizing

    he

    optical

    weight or

    smoothness

    f the

    word. n

    uppercase

    etters he

    narrowest

    pace

    s

    between ound letterssuch as O and C. A slightlywider space s

    between

    straight

    etter

    and a

    round etter,

    ike I

    and O.

    The widest

    space s between

    wo

    straight,

    ert ical

    etters uchas H and . Diagonal

    letters

    re

    spaced

    ptical ly

    o equalize

    he openarea;

    no

    darkor

    l ight

    sections

    hould

    dominate.

    roper pacing s called

    good

    color."

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    9/68

    Basc

    sansffiStyle

    ABCDEFGJKLMNOP

    RSTUVWX

    L FH

    abcdefg

    Jklnnoqr

    sTuvwxyz

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    10/68

    ABOIDIFAF

    -T

    llJt\K'LMNolP

    @STUI M

    Ye-L

    :ifyrg'

    23

    albcd@+llr

    fkf rnil,nolffq

    FSTUi WX

    1

    2 1_

    Y4

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    11/68

    1W56789

    r2w5678

    1234s678q

    1ry5678e

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    12/68

    - INSTRUCTION-

    The Chancery

    letter

    is a favorite

    with calligraphers

    because

    of

    its beauty,

    function

    and

    speedof

    execution.

    t

    is

    great

    or a

    largeamount

    of

    copy.

    The ChanceryCursive

    ital ic)

    etter

    ends

    itselfbeautifully

    o the

    broad

    pen.

    The shape

    of

    the

    lettersare all

    rather

    han

    at.The

    pen

    angle is 45 degrees, ut the pitch of the

    stroke

    s 10-'15 egrees

    off

    the

    vertical.

    The

    pen

    does

    mostof the

    work

    and

    ittle

    pressure

    is needed.

    Use one of

    the

    larger

    nibs

    for

    practice

    as

    they are much

    easier

    o control.

    Follow

    he strokesequence

    s shown.

    Use

    the

    guideline

    oard

    or

    practice.

    BODY

    OF

    LOWER

    CASE

    5 PENWIDTHS

    -

    Ascenders & Descenders

    equal

    o

    body

    height

    CAPITAL

    HEIGHT

    7-8 PEN

    WDTHS

    10

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    13/68

    STROKE

    EQUENCE

    z,

    T6Cf_DtrF

    gMTflru

    Mpe

    KSTWW

    UPPER

    CASE

    LETTERS

    \

    w6c,ffe

    6qEffi

    Wq{*st

    vffi"MpfZ

    ' t1

    LOWER

    CASE

    LETTERS

    -

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    14/68

    CHANCERY

    URSIVE

    f f i@E

    Fq

    O?

    TUryW

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    15/68

    CHANCERY

    URSIVE

    urumrLo

    7

    wxuz

    /

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    16/68

    CHANCERY

    URSIVE

    th

    3ffi

    kh*

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    17/68

    CHANCERY

    URSIVE

    ABWEq

    HUKruN

    'WSIU

    TWWZ

    nbc@W,kl

    ffinryqrstu

    ywxyz

    Basc

    15

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    18/68

    CHANCERY

    URSIVE

    abcd

    q

    n

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    19/68

    W

    ,

    ryrystu

    wry7

    17

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    20/68

    CHANCERY

    URSIVE

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    21/68

    CHANCERY

    AMPLES

    urfrn@nrnm'

    rtficntc f

    .bers@

    S

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    22/68

    -lNsrRUCTloN

    The

    name

    Uncial"

    s derived

    rom

    he

    Roman

    nch

    of

    height

    "uncia."

    Uncial

    s an uppercase

    alphabet,

    ut

    i ts

    ascenders

    nd

    descenders

    ive

    t an

    upper

    and

    owercase

    ook.

    The Uncial

    etter orm

    s

    made

    with a

    pen

    angle

    of 35

    degrees.

    he

    etters

    re

    ull

    and roundedwith considerable pen areas,so be carefulnot to overspace'

    Uncial

    hould

    eel hat

    t can

    be contained

    etween

    wo

    guidelines. healphabet

    can

    be used

    n

    a

    variety f

    heights

    nd

    widths.

    t

    blends

    wellwith

    tal ic

    lphabets.

    20

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    23/68

    ff iee

    Fqhuh

    mnoD

    qret

    TT?ry

    7

    --/

    21

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    24/68

    UNCIAL

    ABeo

    fgnu1

    LfDnop

    QRsCU

    vwxv

    7&l?$

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    25/68

    FLOURISHES

    SWASHES

    This

    "styl ish

    xtra"

    erves

    double

    purpose

    y enhancing

    he space

    and

    adding

    unexpected

    nterest.

    I t is

    important

    hat the se strokes

    be

    executed

    with

    discipl ine

    and

    planning.

    he bold

    ribbonswash

    s done

    with the

    samebroad

    pen

    used

    for the

    lettering.

    smaller

    pen

    s

    used

    or

    narrower washes

    nd a

    fine

    point

    pen

    s

    used

    or

    hairl inelourishes.

    23

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    26/68

    la

    INSTRUCTION-

    The Black Letter,

    lso cal led

    Old

    English,"

    s

    a

    handsome,

    trong,condensed

    style. t is a great orm for creatinga feelingof timespast.Today, t is often used

    for

    diplomas,

    wards

    and other

    certificates.

    The BlackLetter

    alphabet as many styles

    and

    weights.The

    basic

    sol id

    weight etter s not as

    difficult as it

    appears

    because he

    letters are

    quite

    uniform.The

    pen

    is held

    at a 30 degree

    angle.The very

    ornateOld

    Englishwith hairl ine

    flourishes

    must

    be drawncareful lywith a sharp,

    hardpencil ,hen nked n with a pointedpen.

    24

    \-

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    27/68

    BLACK

    LETTER

    ABgBE

    r tg f rT

    MffiN

    @#wB

    $WMry

    ffixu7

    \

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    28/68

    BLACK

    LETTER

    ffi@Fr,

    TFWMU1.

    WFNN

    Q)p

    QIB

    s

    Tuu

    ---l

    \--l

    urx1{

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    29/68

    BLACK

    LETTER

    g,ng

    TsqT1

    I[

    op

    6,U$

    xuz

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    30/68

    BLACK

    LETTER

    [8CDET GUIJ

    rLnn

    0?08

    STUV

    rux

    z

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    31/68

    BLACK

    LETTER

    abcefghljhtmtropq

    rst$xU

    4

    abstghl

    iUnropq

    rgtuttlxq

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    32/68

    SSIC

    INSTRUCTION

    The Roman

    etter

    s the

    foundation

    of

    many

    of

    the

    letter

    orms used

    oday.

    Roman

    stone

    cuttersand scribes

    developed

    he classic

    orm.

    There

    are many

    variations

    f

    the Roman

    etter,

    ut

    he

    basics

    emain

    unchanged.

    The

    Romancapitals

    are

    made

    with

    a

    pen

    angle

    of

    30

    degrees.

    he serifs

    on

    the

    letters

    reexecuted

    by

    first

    making

    an

    almost

    horizontal

    troke

    across

    he

    op and

    the bottomof the letter.Then the pen s arced o the rightand to the left o finish

    the

    serif.

    A

    short

    vertical

    troke

    s made

    o

    finish

    etters

    C,

    E,

    F,

    G,

    L, T, and

    S,

    hen

    fi l led

    n.Thedetai led,

    recise

    lassic

    etters

    re

    careful ly

    rawn

    and

    nked

    n with

    a

    fine

    pen.

    7t

    CM

    'l{'B

    30

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    33/68

    $CDE

    FGH[IK

    OP

    BSTU

    VWXY

    Z&w

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    34/68

    ABCDEF

    GHI

    NOPBS

    TUVWX

    Y

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    35/68

    ABQDE'

    FGHTIK

    LMNOP

    STU

    VWXY

    33

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    36/68

    ROMAN

    STYLIZED

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    37/68

    ab

    ghUKm

    nopqrs

    VWX

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    38/68

    -tNSTRUcrloN

    ThiSclaSsyScript, lSO nOwnaS"COpperplate" r

    "ROundhand,"S deal

    Or

    awards,

    diplomas,

    estimonials,

    reeting

    cards

    or

    whenever

    a

    sophisticated

    feeling

    s desired.

    COppERpLATE

    The

    intricate

    ingle

    stroke

    etter

    s

    written

    at a slant

    of

    54

    degrees

    with a f lexible,

    pointed,

    oblique

    pen.

    Copperplate

    s developed

    with

    pressure

    n

    the nib.

    The

    pressure

    s

    gradually ncreased

    rom a

    hairl ine

    o a

    swell,

    hendecreased

    ack

    o a

    hairl ine.

    SPENCERIAN Used for captions, ogos and nameplates, pencerian s

    practical

    nd beautiful.

    he

    copy

    s carefully

    aidout

    on

    tracing

    paper

    with

    pencil,

    somewhat

    oversize.

    When he

    lettering

    s accurate,

    t

    is transferred

    o

    illustration

    board

    and

    inked n carefully

    with

    a

    pointed

    pen.

    Correct

    any

    slips

    with opaque

    white

    paint

    and t's

    ready

    or

    photo

    reduction.

    Fine

    Point

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    39/68

    SPENCERIAN

    %%%%

    )

    l . /

    ./ '-\. ' I

    ^

    / ?

    (

    )///l//'(/4ft//

    ..'rf

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    40/68

    SPENCERIAN

    The

    weight

    of the swell

    should

    be

    wel l

    above he

    guidel ine.

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    41/68

    AWARDS

    SPENCERIAN

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    42/68

    INSTRUCTION

    This

    decorative

    etter

    tyle

    adds

    muchclass

    and

    effectiveness

    hen he

    capitals

    are

    used

    or the ead nit ial

    n a

    paragraph

    r a

    verse.

    Being

    very

    ornateand

    detai led,

    he

    letter

    must

    be careful ly

    aid

    out

    on

    tracing

    paper,hen ransferredo the inalstock or inking.

    lf

    using

    he

    broad

    pen,

    use

    he smallest

    ib and

    build

    he

    etterup

    with care.

    lf the art

    s or reproduction,

    he

    racing hould

    beslightly

    versize.

    ransfer

    t to

    i l lust rat ion

    oard

    nd

    do

    the inal

    nk ing

    wi tha

    f ine

    point

    pen.

    Sharpen

    p

    heart

    with opaque

    white

    paint

    and

    t is

    ready or

    photo

    eduction.

    40

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    43/68

    RENAISSANCE

    FBdNq,

    ffffiF

    \el

    0P

    QB STCI

    Y(DXVN

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    44/68

    INSTRUCTION

    Thisbeautiful

    ngular

    lphabet

    asdeveloped

    n France

    n

    the ifteenth

    entury.

    Batarde

    s

    a

    natural

    or

    he broad

    pen.

    t isa

    veryangular

    orm

    and

    he

    strokes

    re

    made

    with

    it i lediff

    culty.

    t is best

    o

    use

    one

    of

    the

    arger

    nib sizes

    o create

    he

    sharp

    ibbon

    effect.

    he

    pen

    s

    heldat

    a

    45 degree

    ngle.

    he upper

    case

    etters

    arequitewideandcontrastwellwith he ightly-packedowercase etters'

    Batarde

    ombines

    eautiful ly

    ith

    Chancery

    Cursive

    nd

    other

    tal ics'

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    45/68

    Wwe

    Fq6WE

    oV

    Q13TTTL

    07

    z-

    w

    Lit

    wyz

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    46/68

    -tNSTRUcrloN

    The

    name

    Versals"

    omes

    rom

    ts original

    se

    as

    he

    init ial

    etter

    f

    a verse.

    Versals

    re al l

    etters

    ith an angular

    race. hemaincharacterist icf this etter

    style

    s the

    gentle

    apered

    lair

    curving

    n at

    the

    middle

    of

    the

    stroke.

    t is best

    o

    penci l

    n the

    etter

    hape,

    hen

    usea

    pen

    width

    hat

    wil l

    give

    you

    one

    side

    of

    the

    stroke,

    hena dif ferent

    en

    width

    o create

    he other.

    After

    his,

    he space

    s

    i l led

    in to complete

    he stroke.

    Then hin

    seri fs

    are

    made

    with

    a f lat

    pen

    angle.

    The

    letters

    B,

    D,

    G,

    P, R and

    U

    have

    aised

    nd

    lowered

    oops

    above

    and

    below

    he

    guidel ines.

    Bui ldup he

    etter

    with wo

    strokes,

    hen

    i l l

    t in with

    pen

    or" rush.

    Loops

    iseabove

    nd

    below

    he

    guidel ines.

    fa l l

    44

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    47/68

    ABdnE

    FGHIIK

    LMNOP

    QRSTU

    Wg

    45

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    48/68

    qrcqtng

    s

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    49/68

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    50/68

    ;w

    ryWl

    A^rirr

    WISH

    f|U

    E

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    51/68

    illNlLll lNl

    - INSTRUCTION-

    The

    Inline

    stylecan

    be str ikingly

    ffective

    hen used

    as a

    tit le

    or

    as

    the init ial

    capital f a word. t hasgreat poster unch."

    The Inl ine

    echnique

    equires ome

    planning

    efore

    ts execution

    s

    the letters

    must

    be

    wide enough

    o contain

    he

    str ipecomfortably.

    ach ettershould

    be

    carefully

    aid out

    with

    the center

    ine

    n

    place.

    One

    approach

    s to use

    a small

    broad

    pen

    and

    ettereach

    sideof

    the stroke,

    eaving

    he

    stripe

    n

    between.

    ut

    he

    best

    echnique

    s o

    letter he

    form completely

    nd

    hen

    carefully

    aint

    he

    nline

    with opaque

    white

    paint

    and

    a small

    brush.

    his

    requires

    recise

    rushcontrol.

    s

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    52/68

    lr,uf

    BOL

    Logo design

    s

    a

    vital

    part

    of

    promotional

    dvertising.

    good

    logo

    can

    provide

    nstant

    ndenti f ication

    nd

    recognition.

    The

    best

    ogosare usual ly

    ui te

    simple

    and symbol ic .

    Many imes

    the

    graphic

    ymbol

    alone reates

    he company

    ignature.

    A

    powerful

    effect

    s

    often

    achieved

    y

    grouping

    stylized

    nitials.

    50

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    53/68

    ill

    gp

    'il

    lur

    B$

    a$ll

    qEH

    51

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    54/68

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    55/68

    SUNGLASSES

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    56/68

    0

    O

    0)

    rt-

    IJ

    o)

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    57/68

    LETTERING

    WITH

    THE

    Brwh

    RUCTION

    The Steel

    Brush

    s an

    interesting

    nd

    helpful

    ool.

    t

    is

    great

    or large

    ettering

    because

    f

    itsextra

    width,

    and

    you

    can

    use

    hinned

    poster

    paint

    on

    it as

    well

    as

    nk.

    Steel

    Brushes

    ange

    rom

    1/4

    inch

    to 3/4

    inch

    wide.

    They

    make

    t

    possible o

    fashion etters to 8 incheshigh.

    The

    Steel

    Brush

    s a

    fine

    ool

    or sign

    or

    poster

    work'

    Try

    supporting

    our

    hand

    with

    a

    sign

    painter 's

    mahlstick.

    he

    flexible

    ip

    providesmore control

    han

    a

    brush.

    or

    nteresting

    esults,

    ry

    dipping

    he

    pen

    nto

    wo

    or

    morecolors

    ta

    time.

    55

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    58/68

    tut

    EXAMPLES

    F

    LETTERING

    USED

    N

    ADVERTISING

    co

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    59/68

    4W*hwnuLL plingffi

    Sm

    57

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    60/68

    eoFoneE

    Gr.apHlcs

    W

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    61/68

    re

    Drofus

    $e

    oflew

    frorw

    olvrrtpus

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    62/68

    $

    \

    )

    >sI

    \)

    s

    .

    s

    N

    I

    il

    tfv

    J5

    -

    -

    u

    rrI

    J5

    l-

    E

    \

    U

    60

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    63/68

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    64/68

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    65/68

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    66/68

    n

    It has

    been

    my

    pleasure

    o share

    my

    life- long bsession

    with the

    letter orm with

    you.

    I hope

    you

    don't

    restr ict

    our

    letter ing

    o the

    broad

    pen.

    Try the

    fine

    point

    f lexible

    nibs and

    the steel

    brush.

    Experiment i th a showcard

    brush

    and a sign

    painter 's

    uil l .

    These

    wil l al l

    contr ibute

    o

    your

    total call igraphic

    ki l ls.

    have demon-

    stratedmany alphabets

    nd styles;

    hey

    are here

    for the

    taking.

    Remember, very

    minute

    you

    spend

    exploring

    his

    excit ing

    art

    is

    yours o keep.Don't be afraid o be creative

    ACKNOWLEDGEMENTS

    To RossSarracino-for

    his kindness

    nd understanding.

    To

    SydneySprague-for

    her

    professional

    elp

    and editing.

    To my

    wife,

    Emma-for

    herencouragement

    nd

    patience.

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    67/68

    rious

    nstruction

    or

    Serious

    rtists

    'll'h:

    >

    nhat

    the

    Artist's

    Library

    Series

    s all

    lrr-'il The books n this serieswill helpyou

    ,us:n.J

    -ourcreativity,

    overcome

    echnical

    nrr:r;-;ies.

    nd

    explore

    new media.

    Each

    64-page

    p"*rerhack

    ocuses

    n

    the

    materials

    nd

    meth-

    qrrs

    ,trr

    specific

    medium

    and

    provides

    step-by-

    w'::

    de

    monstrations,

    elpful

    tips,

    and

    plenty of

    i:tlr.Iragement.

    The

    quality

    of

    instruction

    n this series

    s

    u;ns-irpassed.achbook s writtenand llustrat-

    r; :r

    a

    professional

    rtist

    who

    specializes

    n the

    pr:ir"-ular

    medium

    and

    s uniquely

    qualified o

    s;;e

    the

    eader

    o a

    new

    evelof

    expertise.

    i*--

    .

    -'

    l':::

    R.. ighr

    \ ,*

    - ' - r ;"o

    I ETi t:3nks

    'q l.

    l ::: lordJohnson

    .

    1..i

    HowToUse

    t)

    q

    &:

    : Pcrsell

    ,"'ur

    ::

    llll

    Pen&

    Ink

    .

    r- l.ssfod

    -

    ;

    r:':

    ?ncils

    -

    rl.

    -:

    \\

    ise

    ,lf

    i",

    -

    -

    -s ' :c

    l.Dell i l le

    ,;ir-;{.',

    ,Techniques

    Uses)

    _,::.

    \{3:;alf

    ,.

    :

    ;-.

    :r.

    :

    I mp essionism

    3

    {,i

    :- : ' 3id

    "-

    :

    tui;,,-::

    ,;

    DnbrushTechnique

    -

    -r:.

    ::rks

    AL13

    Perspective

    by

    Wm. F.

    Poweil

    AL14

    Cartooning

    by Hal Tollison

    AL15

    Calligraphy

    Lenenr.:

    D:.:.

    by

    Arthur

    Nerhall

    AL16

    Watercolor

    ih

    lfi.r

    1l;;;

    byDuane

    .Light

    ALl7

    Oil

    Painting

    aterials

    by

    Wm. F. Powell

    AL18

    Watercolor

    Acrylic

    Materiak

    by Wm.

    F. Powell

    AL19

    TheArt

    Of Framing

    by Charlene

    Brom

    AL2O

    Felt

    Pen&Watercolor

    byDuane

    .Light

    AL21

    Sculpturing

    by DomenicoMazzone

    AL22

    EggTempera

    ainting

    by

    Kirk Miller

    AL23

    Knife Painting

    by Wm.

    F.Powell

    AL24

    Marker

    Rendering

    by Todd

    Murrison

    WalterFosterPublishing rovides

    art

    nstruction

    roducts

    or all

    ages

    and

    skill

    evels.

    or

    more nforma-

    tion,

    send

    or

    a

    freecatalog.

    Walter

    FosterPublishing,

    nc

    23062La

    Cadena

    Drive

    Laguna

    Hills, CA92653

    -t;

    zrt-tEz-Bl

    fmqlgJffi

    -

  • 5/21/2018 Caligrafia en pasos sencillos.pdf

    68/68

    Artist's

    Libr ry

    Series

    rsBN

    1- 5h01,0

    031,

    ,