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CésarAugustoRojasRuizCalle125#47–20,Bogotá
+573106096299/[email protected]
ProfessionalProfile
BilingualBusinessBAatUniversidaddeLosAndesmakingaDigitalMarketingSpecializationprogramattheUniversityofIllinoisUrbana-Champaign.ExtensiveexperienceinBusinessManagementfortheInternet,onlinebanking,mobileplatforms, digital and online sales channels. Strong ability to lead work groups, excellent creative and analyticalabilities. Passionate about developing innovative projects and endeavours. My interest is focused on thedevelopmentofonlineandmobileservicesfromabusinessandstrategicstandpoint
WorkExperience
ResilitConsultataS.A.S.Consultancy Jun2015–TodayProjectManagementConsultantResponsible for the Project Management Consultancy Service offer for the Resilit customer base, ISO 9001:2008standard implementationand thedevelopmentof twonewproduct lines: InformnationSecurity andContinuityofBusiness.ResponsibleforthealliancewithNeustar,aimedtooffernewproductsandservicesinColombia.• CollaborativeProjectManagementfortheMilenioPCTechnologyTransformationProject,developedbyITEHL.
TheobjectiveofthisprojectistocreateaCOREapplicationthatsupportstherentaloperationofferedbyMPC• Submittedthe“DiagnosticImageDigitalization:publicationserviceofdiagnosticimagesinthecloudviaAWS”
MacrofinancieraS.A.C.F. Jan2012–Jan2015DigitalChannelsManagerResponsiblefordevelopingMacrofinanciera’schannelstrategyalignedtothebankconversionprocess.Implementingfirst and second phase of the home banking application, the EBBP solution, Payment Correspondents and newfunctionalitiesforSMSnotification.ManagingtheCustomerAttentionCallCenter,DebitCardlogisticsforthesavingsaccount,andtheATMNetwork• In2013,negotiatedandimplementedtheATMNetworkOutsourcingserviceforMacrofinanciera.ThenewATM
offeringswitchedfrom18locationstoalmost2,000nationwide• In2013,implementedtheinitialphasefortheInternetHomeBankingApplication:
https://bancaenlineamultibank.com.co/• Delivered1stphaseoftheCurrentAccountontheIBSCORESystem• ImplementedSMSNotificationsystemforproducttransactionsW3 Sep2011–Dec2011BusinessLeadColombiaOfferedW3productsandservicesforColombiancustomersBBVAColombia Nov2010–Jun2011DigitalTransactionChannelInnovationResponsibleResponsiblefordevelopingthetransactionmigrationstrategyfrombranchestotheBBVAalternatechannels:OnlineBanking(BBVAnet),ATMs,CashDepositMachines,MobileBanking,InternetKiosks,EBPPapplication,CallCenterandNonBankCorrespondents.• Designedtheonlinesaleschannelforpersonalbankingproducts• Redesigned navigation system for the home banking application at BBVA following usability best practices:
https://www.bbvanet.com.co/bbvanet/portalbbvanet.html• Launched“BBVACercano”,anapplication runningon iPhoneanAndroid thatallowsusers to locateATMsand
BranchesusingsmartphoneGPScapabilities
• Designedanddefinedtransactionmigrationobjectivesforall300BBVAbranchesinColombiaCitibankColombia Jul2007–Nov2010Digital/InternetManager–PersonalBankingResponsiblefordevelopingtheInternetHomeBankingstrategyandtheonlinesaleschannel• ImplementedthefirstonlinesaleschannelforretailbankingproductsinColombia.Thisonlinechannelreached
5%ofthetotalcreditcardsaleson2009• ManagedtherelationshipwiththemostimportantonlinemediaadvertisingpublishersinColombia• Increasedin1yearfrom30%to47%,customerusageoftheelectronicstatement.BestpracticeinLatinAmerica
in2010• Launchedin2008functionalitiesdefinedbythelocalregulatorfollowingtimelineandrequirementscomprisedin
SFC'sCircular052:https://www.citibank.com.coCitibankColombia Aug2006–Jun2007Digital/InternetProjectManagerResponsible for implementingthenewHomeBankingPlatformforretailcustomersandthesavingsaccountonlinesaleschannel• Implemented in2006theASPHomeBankingPlatformtoa JAVAbasedtechnologyapplication.Thisresulted in
thegrowthofactiveusersfrom65thousandto85thousandin1year:https://www.citibank.com.co• Collaborated in the implementationof thee-savingsaccount.Customersandnon-customers canapply for this
productcompletelyonline.Anaverageof100monthlyaccountswereopenedonlineafterlaunchingthisprojectCitibankColombia Jan2002–Jul2005WebmasterRetailBankingResponsible for managing daily operations of the Home Banking platform and participating in new functionalityimplementations• In2004,collaboratedon the implementationofanewauthenticationmethod for theHomeBankingplatform,
changingfroma4-digitpasswordtofullyalpha-numericpassword• Participatedinallthetestingphasesofnewfunctionalityimplementations• Launchedin2004aserviceforonlineinternationalmoneytransfersinrealtime• In 2004, won the 1st Prize awarded by Global Finance as best Banking Internet site in Colombia:
https://www.citibank.com.co EMIDAMobileSystems Feb2000–Dec2001CoordinatoroftheGraphicDesignAreaManaged a team of 3 graphic designers. Responsible for creating and maintaining PALM websites for Colombia,Argentina and Brazil, designing and implementing several websites and other graphic interfaces for PALM PILOTdevicesandmobilephones• In2000,launchedthePALMwebsitesforColombia,ArgentinaandBrazil(www.palm.com)• ImplementedthegraphicalinterfacefortheSalesForceAutomationapplication• DesignedandproduceddiversegraphicmaterialIBMColombia Jan1999–Jun1999TelesalesSalesRepSpecialistfortheAndeanRegionPhonesalesrepforthestorageproductunitatIBMsellingproductsforAS/400andRS/6000platforms.• Accomplishedsalesobjectivesonthefirsthalfof1999 UniversidaddeLosAndes Aug1996–Dec1998OperativeassistantattheFacultyofBusinessAdministrationDesignedandprogrammedvariousmultimediaapplicationsforacademicpurposes• Wonin1998the“Sócrates”prize,awardedtothemostinnovativeacademicproject
Education
DigitalMarketingSpecializationProgramUniversityofIllinoisatUrbana-ChampaignInProgressBA,DegreeinBusinessAdministrationUNIVERSIDADDELOSANDESBogotá,1998HighSchoolDiplomaCOLEGIOSANCARLOSBogotá,1992
Othercoursesandseminars• PMPCertificationPrepCourse–PMPStudy/VMedu,2015• ResponsiveDesignFundamentals–Lynda.com,2014• ResponsiveDesignwithDreamweaverCC–Lynda.com,2014• CreatingaFirstWebsiteinDreamweaverCC2014–Lynda.com,2014• PhotographyforAmateursLevel1–ZonaCinco,2014• 361Grados–ContinuousImprovement,2010• GestiónDelta–SuccessfulProjectManagement.Bogotá,Colombia,2009• CitibankColombia–Advancedcourseforsupervisors.Bogotá,Colombia,2009• GemaltoTelecommunicationsUsersGroupSeminar–MobileFinancialServices.Miami,Florida.2009• CitibankColombia–ProjectManagementAdvancedCourse.Bogotá,Colombia,2007• PRATTINSTITUTE,NY.GraduateCommunicationsDesign,Aug2005–May2006
LanguagesandothersEnglish:FullprofessionalproficiencySpanish:MothertongueApplications:AdvancedExcel,WindowsandMACOS,Photoshop,Illustrator,Keynote,Numbers,Pages,iMovieWebpagedesign:http://www.ortodonciammm.comhttp://www.jansontsaidesign.comhttp://www.hlingenieros.comhttp://www.tejidohumano.org
