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610 James E . Porter , Patricia Sullivan, Stuart Bly the, Jeffrey T . Grabill, and Libby Mi les Insti tutio nal Critique: A Rhetorical Methodology for Change We offer institutional critique as an activist methodology for changing institutions. Since institutions are rhetorical entities, rhetoric can be deployed to change them. In its effort to counter oppressive institutional struc tures, the field of rhetoric and com-  position has focused its attention chiefly on the composition classroom, on the de-  partment of English, and on disciplinary forms of critique. Our focus shifts the scene of action and argument to professional writing and to public discourse, using spatial methods adapted from postmodern geography and critical theory.  Institutions, like all social contracts, can be rewritten. However this is not a simple process. (Sosnoski 212) Institutions are hard to change. (No kidding.) But they can be rewritten—or so we’ll argue—through rhetorica l action. Here is a brief example from a work-  place context that shows how a seemingly minor rhetorical adjustment aims to effect systemic change in a large institution. Mary Dieli, the first usability manager at Microsoft Corporation (and a graduate of the rhetoric Ph.D. pro- gram at Carnegie Mellon University), worked very hard to get the term “usabil- ity” included on the company’s generic product development chart. 1 This chart serves an important purpose at Microsoft, defining the process by which vari- CCC 51:4 / JUNE 2000 Copyright © 2000 by the National Council of Teachers of English. All rights reserved.

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