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7/21/2019 Estrategia de Lnea Grfica
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7/21/2019 Estrategia de Lnea Grfica
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Fstr`tfic` mf Nbf` Iro`
7/21/2019 Estrategia de Lnea Grfica
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[icb` ?
Mcsf`mjrfs
0.-A`nm` I`arcfn`1.-Ljrb Tcvc`b`?.-Lurcnnj Jsv`nmj
=.-[cbo`y @mrc`b`6.-]cbcz`r`y Fnfb`4.-Tcnn` E`vcfr
0.-
=.-
1.-
6.-
?.-
4.-
7/21/2019 Estrategia de Lnea Grfica
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[icb` =
Ojbofptj
Ojlubco`ocjb`n
Qfspftj g`oc` n`s luefrfs, vjz mfprjtfst` g`oc` fn ibfrj l`souncbjfb ojbtr` mfn `ojsj.
Puf bj tf tjquf
7/21/2019 Estrategia de Lnea Grfica
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[icb` 6
[ancoj Jaeftcvj
Luefrfs mf fbtrf 0? y 07 `js On`sf sjoc`n lfmc`, l`mc` a`e` ya`e` Fstumc`btfs mf sfoubm`rc` [jan`ocb n`ajr`nlfbtf `otcv`
7/21/2019 Estrategia de Lnea Grfica
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[icb` 4
Ojbofptj Orf`tcvj
0.- Clifbfs `mjnfsofbtfs (luef-rfs) fstcnj ojbtflpjrbfj.
1.- ]obco` Djtjir`d` pn`bj lf-mcj, pn`bj fbtfrj, pn`bj ojbeubtj,
pn`bj ifbfr`n.?.- Tfstu`rcj euvfbcn cbdjrl`n5 p`b-t`nb, sgjrt, d`nm`s, anus`s.
=.- @oocjbfs quf n`s evfbfs rf-dnfe`b ` su mc`rcj vcvcr t`nfs ojlj5l`qucnn`rsf, tjl`rsf sfndcfs, s`ncrmf p`sfj ojb sus `lci`s.
6.-Fsofb`rcjs5 mjrlctjrcj, fspfej,p`rquf, o`nnf, mfbtrj mf ub aus,vfrfm`.
4.-Fb o`m` ub` mf n`s pcfz`s ir-
dco`s, sf fboufbtr` prfsfbtf fnOJ[S.
9.- ]cpjir`d`
7.- Ojnjrfs Ojlpnflfbt`rcjs
OJ[S5 Bj tf ojbdubm`s, sjnj sjy`mjnfsofbtf.
7/21/2019 Estrategia de Lnea Grfica
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[icb` 9
Ojbofptj Orf`tcvj
Iroj
Qfojpc n`o cbmf
cbdjrl`ocb
Gcstjrc` y `btfofmfbtfs
Cbvfstci`ocb mf irupjjaeftcvj
Qfdfrfbtfs irdcojs,tfbmfboc`s
Clpnflfbt`ocb
@m`pt`r fn rtf dcb`n j n`spcfz`s irdco`s.
[rfsfbt`ocb
@bncscs mffstr`tfic`
Arcfd vcsu`n
Ojbofpt Aj`rm
Orf`tcvf Ajjh
Fn`ajr`ocb fstr`tico`
mfn OJ[S
Mfs`rrjnnj mfnmcsfj
Ajoftjs
Asqufm` mf ljmfnjs
Asqufm` mf njo`ocjbfs
Tfstu`rcj/@oofsjrcjs
_fscb djtjirdco`
_fnfoocb yfn`ajr`ocb mfn
`rtf dcb`n
_fnfoocb mf clifbfs
Qftjquf djtjirdcoj
Mc`ir`l`ocb
Nbf` irdco`
@rtf dcb`n
7/21/2019 Estrategia de Lnea Grfica
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[icb` 7
]cpjir`d`
]]VNJ MF [QFB_@
@Q]OVNJ MF NFS O@LAQC@
@AOMFDIGEHNLBJ[PQ_]VTYWSU`aomfdigehnlbjpqrstuvwxyz;01?=64973 (.5,8&%!:$)
]clfs Bfw Qjl`b
@AOMFDIGEHNLBJ[PQ_]VTYWSU
`aomfdigehnlbjpqrstuvwxyz
;01?=64973 (.5,8&%!:$)
7/21/2019 Estrategia de Lnea Grfica
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[icb` 3
Ojpy
N`s ogco`s y/j luefrfs tcfbfb mfrf-ogj mf sfbtcrsf sfiur`s y tr`otcv`s8ncarfs mf ounp` mf njs l`njs pfbs`-lcfbtjs quf tcfbfb njs gjlarfs g`-oc` fnn`s, y` quf su fm`m y djrl` mf
vfstcr bj mfafb sfr ub ljtcvj p`r`quf fn sfxj l`souncbj, nfs d`ntfb fnrfspftj y g`i`b j pcfbsfb ojs`sjasofb`s.
[rfOurscvf - Qfiun`r
]C[JIQ@D@ MFN OJ[S
7/21/2019 Estrategia de Lnea Grfica
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[icb` 0;
L`ro`
[QCBOC[@N T@QC@OCJBF_
7/21/2019 Estrategia de Lnea Grfica
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[icb` 00
Vaco`ocb mf n`
l`ro`
[`r` sfiucr n` lcsl` nbf` irdco` ,orf`r rfojrm`ocb y pjscocjb`lcfbtjmf tjm` n` o`lp``, fn cmfbtcdco`mjrsf nj ojnjo`r fb n` p`rtf supfrcjrmfrfog` mf o`m` pcfz` irdco`.
7/21/2019 Estrategia de Lnea Grfica
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[icb` 01
Orjltco`
Ojlpnflfbt`rc`
N` p`nft` orjltco` fs ubj mf njsfnflfbtjs mcdfrfboc`nfs mfn scstfl`irdcoj, pjr nj ou`n sf g` orf`mj ub`p`nft` orjltco` ojlpnflfbt`rc`.
Njs ojnjrfs ojlpnflfbt`rcjs fst`ba`s`mjs fb n`s tfbmfboc`s mf ljm`quf utcncz`b bufstrj pancoj jaeftcvj.
Fn jaeftcvj mf utcncz`r fstjs ojnjrfsfs pjscocjb`r n` l`ro` irdco` mf n`o`lp``.
O ;L 34S 16H ;
O 93L 7S ?0H ;
O 6?L 40S ;H ;
O 7=L 7?S 9?H 7;
Q 110I =1A 00=
Q 14I 044A 093
Q 0=0I 003A 094
Q 0I ;A 0
OJNJQF_MF N@ L@QO@
OJNJQF_
OJL[NFLF]@QCJ_
7/21/2019 Estrategia de Lnea Grfica
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[icb` 0?
Iro`
Ojlpnflfbt`rc`
[`r` mfs`rrjnn`r n` irdco` ojl-pnflfbt`rc` sf g` utcncz`mj nbf`smc`ijb`nfs, n`s ou`nfs fstb ojl-pufst`s mfn ojnjr mf n` l`ro` y njsojnjrfs ojlpnflfbt`rcjs, fn jaef-tcvj mf utcncz`r fst` irdco` fs p`r`pjscocjb`r n` o`lp`` fb bufstrjpancoj jaeftcvj.
@mfls sf us djbmjs `scltrcojsojb njs ojnjrfs mf n` l`ro` j njsojlpnflfbt`rcjs p`r` rfs`nt`r fn
`rtounj mf nfy.
7/21/2019 Estrategia de Lnea Grfica
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[icb` 0=
D`sf 0
7/21/2019 Estrategia de Lnea Grfica
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[icb` 06
Tjn`btfs
Olj Mbmf [jr qu
[rclfr` sfl`b`[rjpjbfljs
quf njs gjr`rcjsmf fbtrfi` sf`b
njs sciucfbtfs5L``b`5
95?; ` 75?;]`rmf5
0?5?; ` 0=5?; mfBjogf5
075?; ` 95?;
[`r`m` mfnmfn Ojnficj 17
mf L`yj yMjnjrfs _uorf.
Ojbscmfr`ljs quffs ub nui`r
`prjpc`mj p`r`nnfi`r ` bufstrjpancoj jaeftcvj.
7/21/2019 Estrategia de Lnea Grfica
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[icb` 04
[rjpufst`s mf
Tjn`btfs
[`r` n` ojlpjscocb mf st` pcfz`irdco` sf g` utcncz`mj ub` djtjir`-d`, n` ou`n lufstr` ` evfbfs qufauso`b vcvcr n` ft`p` mf n` `mjnfs-ofboc` mf djrl` mcvfrtcm` scb tfljr`niubj, g`ocfbmj ojs`s ojtcmc`b`s.Ojbscmfr`ljs quf sc fbdjo`ljsbufstr` pcfz` irdco` mfsmf jtrjpubtj mf vcst`, fb fn ou`n fn pancojjaeftcvj bj vf `ojsj fb fn lfmcj mftr`bspjrtf >Lftrjv`2 rfocacr n` vj-n`btf y njir`rfljs mfe`rnf fn lfb-s`ef scb n` bfofscm`m mf ljstr`rub` djtjir`d` mf ub gjlarf `oj-s`bmj ` ub` ejvfb.
Lfmcm`s5 00 x 11 ol
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[icb` 09
[rjpufst`s mf
Tjn`btfs
N` vjn`btf auso`r clp`ot`r su p-ancoj jaeftcvj utcncz`bmj djrl`s ncif-r`s, n`s ou`nfs fstb djrl`m`s pjrnbf`s y njs ojnjrfs ojlpnflfbt`-rcjs. Fn jaeftcvj prcbocp`n quf sf aus-o` `n utcncz`r fst` mc`ir`l`ocb fsg`ofr sjarfs`ncr fn `rtounj, pfrj scbmfe`r ` ub n`mj njs fnflfbtjs ojljojpy y l`ro` irdco`.
Lfmcm`s5 00 x 7,6 ol
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[icb` 07
@ogfs
Olj Mbmf [jr qu
_fiubm`sfl`b`
Mfbtrj mf n`sp`r`m`s mf n`
lftrjv` Ojnficj 17
L`yj, Mjnjrfs_uorf,
Vbcvfrscm`mFst`t`n.
Bufstrj pancojjaeftcvj tr`bsct` `
mc`rcj pjr fstjsnui`rfs, ` mfls fs
fn nui`r mjbmfsuofmf fn `ojsj.
7/21/2019 Estrategia de Lnea Grfica
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[icb` 03
[rjpufst`s mf
@ogfs
Fn `dcogf auso` nnfi`r ` bufstrj p-ancoj jaeftcvj lfmc`btf n` cl`ifb mfmjs `mjnfsofbtfs quf fstb sfbt`-m`s fb ub lfmcj mf tr`bspjrtf. Fn`dcogf rfdnfe` fn mfsfj mf n`s evf-bfs pjr qufrfr sfr rfspft`m`s yvc`e`r oljm`lfbtf sfbt`m`s scbquf b`mcf n`s ljnfstf.
7/21/2019 Estrategia de Lnea Grfica
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[icb` 1;
[rjpufst`s mf
@ogfs
Fn `dcogf rfprfsfbt` ` ub irupj mf`lci`s rf`ncz`bmj ub` `otcvcm`mbjrl`n mf su fm`m ojlj tjl`rsfub` sfndcf fb irupj. Fb sus rjstrjssf pufmf `prfoc`r ub ifstj mf dfnc-ocm`m pjrquf fnn`s s`afb quf fstbrfsp`nm`m`s pjr n` Nfy.
7/21/2019 Estrategia de Lnea Grfica
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[icb` 10
[rjpufst`s mf
@ogfs
Fn `dcogf rfprfsfbt` ` ub` `mjnfs-ofbtf l`qucnnbmjsf drfbtf ub fs-pfej, qucfb sf `rrfin` p`r` sfbtcrsfacfb ojbscij lcsl`.N` cl`ifb auso` nn`l`r n` `tfbocbmf bufstrj irupj jaeftcvj, y quffnn`s sf scfbt`b cmfbtcdco`m`s pjrqufojlp`rtfb njs lcsljs cbtfrfsfs.
7/21/2019 Estrategia de Lnea Grfica
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[icb` 11
_tcohfrs
Olj Mbmf [jr qu
Fbtrfi` mf njsstchfrs ` n`s `nulb`s.[rjpjbfljs quf njsgjr`rcjs mf fbtrfi`sf`b njs sciucfbtfs5
L``b`595?; ` 75?;
]`rmf5
0?5?; ` 0=5?; mfBjogf5
075?; ` 95?;
Fb n`s `dufr`smf njs Ojnficjs17 mf l`yj,
Mjnjrfs _uorf,Vbcvfrscm`m
Fst`t`n.Fb njs pufbtfs y`quf o`m` ojnficjtcfbf ub pufbtf
p`r` quf tr`bsctfb
sus `nulbjs.
Ojbscmfr`ljs quffs ub pubtj fstr`tic-oj y` quf nnfi`ljs mf
djrl` mcrfot` ` bufstrjpancoj jaeftcvj y bj oj-rrfljs fn rcfsij quf njs
stchfrs bj nfs nnfiuf ` susl`bjs j nj rfog`ofb sc
nj fbtrfi`ljs fbjtrjs pubtjs.
7/21/2019 Estrategia de Lnea Grfica
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[icb` 1?
[rjpufst`s mf
_tcohfrs
_ciucfbmj ojb n` orjltco` prcboc-p`n y ojlpnflfbt`rc` mf n` l`r-o` sf mc p`sj ` n` fn`ajr`ocb mfmjs stcohfrs, asco`lfbtf nj quf sfauso`, fs quf fb fn stcohfr sf mf `ojbjofr quf n`s pfrsjb`s mf sfxjdflfbcbj bj pufmfb mfe`r quf jtr`pfrsjb` n` `irfm` dsco` j pscojnjic-o`lfbtf.[`r` fnnj sf utcncz n` dr`sf mf n`l`ro` y fb n` p`rtf supfrcjr mf n`lcsl`, fn cmfbtcdco`mjr irdcoj djr-l`bmj `s ub sjnj ojlubco`mjr.
Lfmcm`s5 0; x= ol
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[icb` 1=
D`sf 1
7/21/2019 Estrategia de Lnea Grfica
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[icb` 16
Mullys [uancoct`rcjs
Olj Mbmf [jr qu
Ojnjo`r fnmully ofro`
mf ojlfmjrfs,ocbfs, fbtr`m`s
mf ofbtrjsojlfroc`nfs.
OfbtrjsOjlfroc`nfs5_`b L`rcbj,L`nn mfn _jn,Qcjofbtrjs.
_jb nui`rfsojbourrcmjs
pjr n`sevfbfs.
7/21/2019 Estrategia de Lnea Grfica
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[icb` 14
[rjpufst`s mf
Mullys [uancoct`rcjs
Ojb fstf tcpj mf mully rf`ncz`mjfb lmd sf auso` ub` cbtfr`oocb mfbufstrj pancoj jaeftcvj ojb fn lcs-lj, mf l`bfr` quf n`s `mjnfsofb-tfs pjbi`b sus rjstrjs sclun`bmjsfr d`ljs`s y quf sf djtjir`dfbpfrj ` su vfz fb fn djbmj `p`rfofn` l`ro` v`rc`s vfofs p`r` `s nnfi`rmf l`bfr` fdfotcv` ` n` lfbtf mfbufstrj pancoj.
7/21/2019 Estrategia de Lnea Grfica
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[icb` 19
O`lcsft`s
Olj Mbmf [jr qu
Qfi`n`r fb njspubtjs
fstr`ticojs.
Fb n`s p`r`m`smf n` lftrjv`,
fbtr`m`s mfojnficjs,ofbtrjs
ojlfroc`nfs,ubcvfrscm`mfs
_jb nui`rfsojbourrcmjs
pjr n`sevfbfs.
7/21/2019 Estrategia de Lnea Grfica
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[icb` 17
[rjpufst` mf
O`lcsft`s0
Ojnjr an`boj]fn` `nijmb]obco`5 fst`lp`mj
Ojnjrfs ojlpnflfbt`rcjs y mf n`l`ro` flpnf`mjs fb n` dr`be`.
Fb n` p`rtf supfrcjr mf n` o`lcsft`sf fboufbtr` n` l`ro` mf n` o`l-p``.
[`rtf pjrtfrcjr mf n` o`lcsft` fstprfsfbtf fn Ojpy mf n` o`lp``.
7/21/2019 Estrategia de Lnea Grfica
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[icb` 13
[rjpufst` mf
O`lcsft`s 1
Ojnjr an`boj]fn` `nijmb]obco`5 fst`lp`mj
Ojnjrfs ojlpnflfbt`rcjs y mf n`l`ro` flpnf`mjs fb n`s dr`be`s.
Fb n` p`rtf supfrcjr czqucfrm` mf n`o`lcsft` sf fboufbtr` n` l`ro` mfn` o`lp``.
[`rtf cbdfrcjr czqucfrm` mf n` o`lcsf-t` fst prfsfbtf fn Ojpy mf n` o`l-p``.
[`rtf pjrtfrcjr mf n` o`lcsft` fst n`l`ro` fb ub t`l`j l`yjr.
7/21/2019 Estrategia de Lnea Grfica
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[icb` ?;
D`sf ?
7/21/2019 Estrategia de Lnea Grfica
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[icb` ?0
Nf`mfr aj`rms
Olj Mbmf [jr qu
_f uaco`b njs nf`mfraj-r`ms fb fn cbtfrcjr mf n`sp`r`m`s mf n` lftrj, `r-tcoun`mjs, `nclfbt`mjrfs.
[`r`m`s mf n` lf-trj, `nclfbt`mjrfs y
`rtcoun`mjs.
[jrquf g`y ir`b `dnufboc`mf pfrsjb`s fb njs nui`rfs`btfs lfbocjb`mjs y lcfb-tr`s v`b mf pcf, fspfr`b fn`rtcoun`mj, y fspfoc`nlfbtfmfbtrj mf n` lftrj, fst`rbprfsfbtfs njs nf`mfraj`rms
ojb su lfbs`ef.
7/21/2019 Estrategia de Lnea Grfica
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[icb` ?1
[rjpufst` mf
Nf`mfr aj`rms
Qfspft`bmj n` irdco` y orjltco`ojlpnflfbt`rc` sf g` mcsf`mj njsnf`mfraj`rms utcncz`bmj ojlj lfmcjn` djtjir`d` mf luefrfs `mjnfsofb-tfs, p`r` nn`l`r n` `tfbocb mf fstjsirupjs, ojb tfbmfboc`s quf jaf-
mfofb njs fstcnjs mf n` euvfbtum df-lfbcb`, `mfls mf sus `otcvcm`mfsojtcmc`b`s8 y ojlj jaeftcvj prcbocp`n,g`ofrnf ojbjofr ` n`s luefrfs `mj-nfsofbtfs quf fxcstf ub` nfy quf n`s`lp`r` mf njs ojs`mjrfs.
7/21/2019 Estrategia de Lnea Grfica
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[icb` ??
BJ]F OJBDVBM@_,
_JNJ _JS@MJNF_OFB]F
@ausj _fxu`n.- N` pfrsjb` quf, fb ojbtr` mf n`vjnubt`m mf jtr`, fefoutf sjarf fnn` (...) ub otj
mf b`tur`nfz` sfxu`n, scb quf fxcst` pfbftr`ocb
j oofsj o`rb`n, sfr s`bocjb`m` ojb pfb`
prcv`tcv` mf ncafrt`m mf trfs ` ocboj `js.
@ausj _fxu`n.- N` pfrsjb` quf, fb ojbtr` mf n`
vjnubt`m mf jtr`, fefoutf sjarf fnn` (...) ub `otj
mf b`tur`nfz` sfxu`n, scb quf fxcst` pfbftr`ocb
j `oofsj o`rb`n, sfr s`bocjb`m` ojb pfb`
prcv`tcv` mf ncafrt`m mf trfs ocboj js.
BJ]F OJBDVBM@_,
_JNJ _JS
@MJNF_OFB]F
@ausj _fxu`n.- N` pfrsjb` quf, fb ojbtr` mf n`
vjnubt`m mf jtr`, fefoutf sjarf fnn` (...) ub `otj
mf b`tur`nfz` sfxu`n, scb quf fxcst` pfbftr`ocb
j oofsj o`rb`n, sfr s`bocjb`m` ojb pfb`
prcv`tcv` mf ncafrt`m mf trfs ` ocboj `js.BJ]F OJBDVBM@_,
_JNJ _JS@MJNF_OFB]F
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[icb` ?=
@vcsj fb [rfbs`
Olj Mbmf [jr qu
picb` y picb`ojlpnft`
_uifrcljs quf fn`vcsj sf puancquf njsm`s Mjlcbijs y ojbrfspfotj ` n`s rfvcst`Ifbfr`ocb 10 sfrc`
ou`bmj n` rfvcst` s`quf sufmcocb mfn lfs.
Fn ubcvfrsj(n`Qfvcst`) y
rfvcst`Ifbfr`ocb 10
Fn ubcvfrsj fs ub lfmcj sfrcj fnou`n n` l`yjr` mf n`s d`lcnc`sojlpr`b njs mjlcbijs pjr N`
Qfvcst`, fn 7 mf l`rzj M` mfn` luefr, y fb n` rfvcst` Ifbf-r`ocb 10 y` quf fs luy `prf-
oc`m` pjr n`s evfbfs qufmfsf`b ojbjofr sjarf n` vcm`mf njs d`ljsjs, o`bt`btfs j
`rtcst`s euvfbcnfs.
7/21/2019 Estrategia de Lnea Grfica
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[icb` ?6
[rjpufst` mf
@vcsj fb [rfbs` 0
LFMC@ [ICB@
@TC_J (N@ QFTC_]@ MFN VBCTFQ-_J), [@Q]F CBDFQCJQ. @p`rfofbmjs clifbfs p`r` ljstr`r fn ojb-tr`stf fb ojlj ub` ejvfb cbjofbtf
sf pjbf iu`p` scb s`afr nj quf nffspfr` fb n` o`nnf.
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[icb` ?4
[rjpufst` mf
@vcsj fb [rfbs` 1
[ICB@ OJL[NF]@-[QJ[VF_]@0
Djl`tj mf 4;;ll x ?7;llDufbtf mfn `rtcounj5 o`larc` ?; pts
@rtcounj uaco`mj fb n` p`rtf supf-
rcjr mf n` djtjir`d` fb ojnjr an`boj.sjarf djrl` trc`biun`r ojnjr prpur`ojb 4; mf jp`ocm`m y tr`bsp`rfboc`
@ausj _fxu`n5 N` pfrsjb`
quf, fb ojbtr` mf n` vjnubt`m mf jtr`, fef-outf sjarf fnn` (...) ub otj mf b`tur`nfz` sfxu`n, scb quf
fxcst` pfbftr`ocb j `oofsj o`rb`n, sfr s`bocj-
b`m` ojb pfb` prcv`tcv` mf ncafrt`m mf
trfs ocboj js.
]F OJBDVBM@_,
BJ_JNJ _JS@MJNF_OFB]F
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[icb` ?9
_jarf Ojrpjr`tcvj
]`reftb Ojrpjr`tcvj
Olj Mbmf [jr qu
Ojb ub mcsfj fba`sf ` njs ojnjrfsojrpjr`tcvjs mf n`l`ro` y ojnjrfs
ojlpnflfbt`rcjs.
_fr g`utcncz`mj p`r`trlctfs mfclpjrt`boc`,dufr` mf n`dubm`ocb
lftrjv` p`r`cbvct`r ` og`rn`s
` ojnficjs ysjarf fn `ojsj
dflfbcbj.
Fst` pcfz` fs dubm`lfbt`np`r` ou`bmj sf rf`ncofbog`rn`s mf prfvfbocbmf `ojsj ` n`s evfbfsquf mfafb sfr mcot`m`spjr n` dubm`ocb, y p`r`
stj, sf mfafb fbvc`r n`scbvct`ocjbfs mfbtrj mf
ub sjarf ` o`m` cbstctuocbmf njs ojnficjs.
7/21/2019 Estrategia de Lnea Grfica
38/40
[icb` ?7
[rjpufst` mf
_jarf Ojrpjr`tcvj
Lfmcm`s5 101ll x04? ll
[`r` n` ojlpjscocb mf n` pcfz`irdco`, sf g` utcncz`mj n` irdco`ojlpnflfbt`rc` p`r` orf`r pjsc-ocjb`lcfbtj mf n` o`lp`` fb fnrfofptjr.
_f utcncz jtr` vfrscb mfn cmfbtcdco`-mjr irdcoj, `mfls sf fboufbtr`ojlpufstj pjr fn ojpy y n` irdco`ojlpnflfbt`rc`.
7/21/2019 Estrategia de Lnea Grfica
39/40
[icb` ?3
[rjpufst` mf
]`reftb Ojrpjr`tcvj
Lfmcm`s5 10; x 0;; ll
[`r` n` ojlpjscocb mf n` pcfz`irdco`, sf g` utcncz`mj n` irdco`ojlpnflfbt`rc` p`r` orf`r pjsc-ocjb`lcfbtj mf n` o`lp`` fb fnrfofptjr.
st` ojlpufstj pjr fn cmfbtcdco`mjrirdcoj fn lcslj quf fst uaco`mjfb n` p`rtf supfrcjr mfrfog`, `mf-ls pjsff fn bjlarf y dfog` fbn` p`rtf supfrcjr czqucfrfm` y fb n`p`rtf ofbtr`n cbdfrcjr sf fboufbtr`uaco`mj n` mcrfoocb, tfndjbj y dcb`n-lfbtf fb n` p`rtf cbdfrcjr mfrfog`sf fboufbtr` fn ojpy.
7/21/2019 Estrategia de Lnea Grfica
40/40
[icb` =;
@bfxjs
Ojbofptj mf o`lp`` /tjmj fn irupjOjbofptj p`r` n` sfoocb djtjirdco` / tjmj fn irupj
O`stcbi mf ljmfnjs/ @mrc`b` [cbo`y y Fnfb` ]cbcz`r`yL`qucnn`ef/ Fnfb` ]cbcz`r`yDjtjir`d`/ Tcvc`b` Ljrb
Fsofb`rcjs p`r` n`s tjl`s/ ]jmj fn irupj
MC_FJ MF [CFU@_ S EV_]CDCO@OCB
Tjn`btfs, t`reftb, sjarf p`r` fn t`reftb,prjpufst` 1 mf o`lcs`s, @vcsj fb prfbs` 0/ Fnfb` ]cbcz`r`y
@vcsj fb prfbs` 1, prjpufst` 0 mf o`lcs`s / @mrc`b` [cbo`y
@dcogfs / I`arcfn` A`nm`
Mullys puancoct`rcjs, stcohfrs / Jsv`nmj Lurcnnj
Nf`mfraj`rm / E`vcfr Tcnn`
Mcsfj y mc`ir`l`ocb mf n` mjoulfbt`ocb/ Tcvc`b` Ljrb