Gorka Espiau ponente de TedxBilbao 2011

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    Gorka Espiau

    "Hiriko Driving Mobility, the future generation of Basque Social Innovation"

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    Gorka Espiau Gorka Espiau

    Originally conceptualized by the

    Media Lab at the Massachussets

    Institute of Technology, Hiriko DrivingMobility is Today a Basque

    enterprise aiming to reinvent the

    concept of mobility in urban

    context. Hiriko has been uniquely

    designed by Basque and US

    companies from new perspectives ofarchitecture, energy, ecology, city

    planning and urban design, enabling

    a true paradigm shift in the way we

    address mobility. This new social

    enterprise reinvents the car as an

    object, and redefines the user's

    relationship to metropolitan use

    patterns. The Hiriko vehicle is

    designed to be used in shared-use

    rental vehicle systems, otherwise

    known as Mobility-on-Demand

    (MoD) systems.

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