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Web 2.0: Opportunity forEngagement
Hostelling International USA
May 16, 2008Flickr: kurtxio
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Flickr: Stabilo Boss
Welco
me totheSocialWeb!
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Who am I?
Josh Fixler
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Your Goals
Flickr: espresso marco
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GoalsExplore Web 2.0
Compare Web 2.0 and
Web 1.0
Explore the impact ofSocial Networking
Identify best practices
Explore Facebook
Identify opportunities
for HI
Flickr: espresso marco
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Web 2.0
Social Networking
Myspace
Youtube
Who is on Social
networking?
Web 2.0 Poll
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What is
?
Flickr: alexanderdrachmann
Nobody hangs around in the publish and browse Internetanymore. Increasingly people prefer to participate in a new
generation of user-fabricated communities where users engage andcocreate with their peers.
-Wikinomics by Don Tapscott and Anthony D. Williams. P. 38
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Web 1.0
ContentDistribution
Organizational
Identity
BinaryRelationship
Examples:
WebsitesFlickr: Obi Juan Kenobi
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Web 2.0
Content CollaborationIndividual Identity
CommunalRelationship
Examples:
Blogs Facebook
Wikipedia
YouTubeFlickr: kikikiliii
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HI
Web 1.0
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Web 1.0
HI
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Web 2.0
HI
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Web 2.0
HI
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Web 2.0
HI
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Thats a Social Map!
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Values of the Social Web
Creation
Communication
Collaboration
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Checking In
Anyquestions?
Flickr: Pragmagraphr
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Opportunities for HI
Where millennials are
Cultivate relationships
Meet my friends
friendsShorten feedback
loops
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Opportunities for HIWheremillennials are
Facebook has:70 million active users (Facebook.com)
250,000 new registrations per day (web-strategy.com)More than half of active users return daily (web-strategy.com)
People spend an average of20 minutes on the site per day
(comScore)
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Opportunities for HIWheremillennials are
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Millennials, What We Know
Flickr: Pear Biter
Born between1982-2002
Have grown up in
a globalized world
Seek ways toexpress multipleidentities
Hyperconnected-
Hypercommunica
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Opportunities for HICultivaterelationships
Statistics
Theyknow
you
Theyr
einvolve
d
Flickr: Meredith Farmer
Youknow
them
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Opportunities for HIMeet myfriendsfriends
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Opportunities for HIMeet myfriendsfriends
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Opportunities for HIMeet myfriendsfriends
Flickr: euphoria
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Social Networking Sites
Use software to build online socialnetworks for communities of peoplewho share interests and activities orwho are interested in exploring theinterests and activities of others.(Wikipedia)
Examples:
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Facebook is a social utility that connects peoplewith friends and others who work, study and livearound them. People use Facebook to keep up
with friends, upload an unlimited number ofphotos, share links and videos, and learn moreabout the people they meet. (Facebook.com)
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The Stats:
70 million active users
6th most-trafficked website in the world (comScore)
2nd most-trafficked social media site in the world (comScore)55,000 regional, work-related, collegiate, and high school networks
More than half of Facebook users are outside of college
The fastest growing demographic is those 25 years old and older
14 million photos uploaded daily
6 million active user groups on the site
20,000 applications (140 new every day)
95% of Facebook members have used at least one application(Facebook.com)
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Facebooklingo in
Blue
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Facebooklingo in
Blue
Best
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BestPractices
Flickr: Andrew Feinberg
A N t O A th ti it
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A Note On Authenticity
Flickr: Telstar Logistics
"Any organization interested in leveraging communitieson MySpace and Facebook must learn about themfirsthand You will come across as clueless and woodenif you try to make a big splash in either place before youreally understand their culture of interaction.
- Chronicle of Philanthropy, Special Report: Face Time. 1/25/2007
Crowded
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CrowdedBar theory
ofdoing
business on
Flickr: Kay McDonald
Organizational Identity Individual
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Organizational Identity IndividualIdentity
Flickr: Groovymarlin Flickr: tati.ana
Knowing
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Knowingthe
technologyslimitations
Flickr: Rosino
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BeRealis
tichttp://wings.avkids.com Be prepare to
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Be prepare torelease some
control
Flickr: renatotarga
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Dont abandon web 1.0!
Web 2.0 is not intended to bea replacement for web 1.0;
Its a supplement!
Flickr:
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Questions
Flickr: atomicity
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How Can HI UseFacebook?
Flickr: Auzigog
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What do you want tobe able to do?
How will you begin?
What will you need toget started?
Where do you want
to be in threemonths? In six?
Flickr: Earl What I Saw 2.0
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Questions
Flickr: Dom Dada
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Web 2.0:
Its not justcool!
Flickr: amortize
information
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information,sharing ideas, and working
together
Flickr: Stuck in Customs
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What can wecreate together?