IMBOLCARP 1

8/16/2019 IMBOLCARP 1

1/23

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IMBOLCARP

SANTA CRUZ –

CRISTIAN LEANEZ SILES

PAOLA HURTADO ORTEGA

GRISEL MARCELA ALPIRI OQUENDO

ABRAHAM SUAREZ MONTENEGRO

ANDRES GONZALES MENDEZGRISEL

ANGELICA CAMACHO GUTIERREZRONALDO PEREZ MONTERO

DOCENTE: DEMETRIO NINA

MATERIA: MARKETING OPERATIVO


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1 INTRODUCCION 2

1.1ANTECEDENTES 21.2 DESCRIPCION DE LAS PRINCIPALES AREAS FUNCIONALES DE LAEMPRESA 21.3 MISIÓN 31.4 VISIÓN 31. VALORES 3

2 ELEMENTOS DEL MACRO ! MICRO ENTORNO 3

2.1 MACROENTORNO 32.1.1ENTORNO DEMOGRÁFICO 32.1.2 ENTORNO TECNOLÓGICO 32.1.3 ENTORNO POLITICO 42.1.4 ENTORNO ECONOMICO 42.2 MICRO ENTORNO 42.2.1 EMPRESA 42.2.2 ORGANIGRAMA DE LA EMPRESA 52.2.3 DESCRIPCION DE TAREAS 52.2.4 DITRIBUIDORES: 6

2.2.5 COMPETENCIA: 62.2.6 PROVEEDORES 62.2.7 MERCADO CLIENTE: 6

3 COMPORTAMIENTO DEL CONSUMIDOR "

3.1 ETAPAS DEL PROCESO DE DECISIÓN DE COMPRA "

4 MERCADO META "

4.1 TIPO DE SEGMENTACIÓN #

POSICIONAMIENTO #

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# RECOMENDACIONES 12

$ ANE'OS 13


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GERENTEGENERAL

DIRECTORIO DE SOCIOS

GERENTEADM !

FINANCIERO

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FINANCIERO ALMACENERO

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$ ANE'OS


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