"Solo, ni el msgrande RESISTIRA" GONZALO MUNVAR M.

Esta compaa santandereana, que acaba de recibir la certificacin del Invima para su planta de beneficio de pollo, dice estar dispuesta a fusionarse para enfrentar el nuevo orden del comercio en el continente americano.

Madrugarle a la competencia, innovar, mostrar el camino, invertir, cuando otros prefieren quedarse quietos, son algunos de los rasgos de las empresas del santandereano Francisco Serrano y su familia, que desde 1965 estn trabajando en avicultura cuando en Bucaramanga abrieron una distribuidora de alimentos balanceados; luego se present la oportunidad de dedicarse a la incubacin, y "por qu no engordar y comercializar en canal los pollos que producimos?", dijeron ms recientemente sus miembros. Como respuesta naci Distraves.

Un Aspecto de la planta El Diamante.

Con el Area de Libre Comercio de las Amricas, Alca, como amenaza u oportunidad a la vuelta de la esquina o "respirndoles en la nuca" a los empresarios, el poco tiempo que queda no puede despilfarrarse en divagaciones; todos deben concentrarse en trabajar, trabajar y trabajar. Frente a esta realidad, Jorge Mesa Salazar, presidente de la compaa, dice que la lgica indicara que en los prximos dos o tres aos debera empezar a concretarse la fusin de empresas como la nica frmula capaz de salvarlas del naufragio que podra causar una eventual avalancha de productos de otros pases.

The Empowered Water process, which has just been awarded five-year patent protection, from the United States Patent Office, uses a combination of electrolysis cell technology, salt and electricity. It changes the ionic structure of water to create non-toxic, oxidized antimicrobial solutions and reduced antioxidant cleaning solutions, said the company.

Electrolyzed water, marketed as Empowered Water Primacide Solutions, is created by combining salt and water with an electrical charge. The process separates the positive and negative ions of brine-water, creating two forms of water, one acidic and one alkaline.New eco-friendly product kills Salmonella, E.coli and, CampylobacterBy Mike Stones, 16-Oct-2009

A new eco-friendly technique to clean and disinfect food, particularly poultry, and food contact surfaces is effective against Salmonella, E.coli and, Campylobacter and a range other pathogens, according to EAU Technologies.

The Empowered Water process, which has just been awarded five-year patent protection, from the United States Patent Office, uses a combination of electrolysis cell technology, salt and electricity. It changes the ionic structure of water to create non-toxic, oxidized antimicrobial solutions and reduced antioxidant cleaning solutions, said the company.

Electrolyzed water, marketed as Empowered Water Primacide Solutions, is created by combining salt and water with an electrical charge. The process separates the positive and negative ions of brine-water, creating two forms of water, one acidic and one alkaline.

Green alternative

Joe Stapley, the companys vice president of Business Development & Investor Relationstold FoodProductionDaily.com: What the technology itself brings to food and beverage processors of any kind is truly a green alternative for most of its cleaning and disinfecting applications. EAUs non-toxic disinfectant is up to 80 times more effective than traditionally used chlorine. And the cleaner created in the process is every bit as effective as most caustic cleaners.

The company claims it is able to meet any volume demands for large food processors since it has broken the volume constraints typically found in competitors electrolyzed water technology.

Poultry has been a particular focus of the development work. The electrolyzed alkaline water is used to clean the chicken, followed by a rinse of the electrolyzed acidic water usually in the inside/outside bird wash to kill any remaining food-borne pathogens.

In poultry processing with a combination of the electrolyzed acidic solutions and electrolyzed alkaline, EAU can help a poultry processing operation meet the new USDA standards for Category 1. We believe that we can show a savings in chemical costs as well as overall water usage. The processor is going to have a cleaner product while creating a safer work environment, said Stapley.

The process is currently working in a major poultry processing facility in Northern Georgia as part of the pathogen intervention system processing over 350,000 birds per day.

Dairy Industry

The company is currently seeking approval for Empowered Water as an alternative for use as an Online Reprocessing (OLR) agent and is exploring dairy industry applications.

Wade Bradley, the companys chief executive officer said: "Empowered Water can be part of the solution to many of the pathogen intervention challenges a poultry processor may face. As processing plants strive to obtain the highest USDA rating, Category 1, EAU's non-toxic solutions can help exceed the new USDA demands while decreasing the use of harsh chemicals."

EAU is looking for a strategic partner to help develop the technology.Murray's Chicken exceeds industry standards for safety following 30 days of using EAU EAU European Association of UrologyEAU Emiratos rabes Unidos (Spanish: United Arab Emirates)EAU Estonian Agricultural University (Tartu, Estonia)EAU Estimated Annual UsageEAU Environmental Archaeology Unit Technologies' Empowered Water(TM)

ATLANTA, July 23 /PRNewswire-FirstCall/ -- Following full installation and 30 days implementation, EAU Technologies' ("EAU" or "Company") (OTC Bulletin BoardOTC Bulletin Board

An electronic quotation listing of the bid and asked prices of OTC stocks that do not meet the requirements to be listed on the NASDAQ stock-listing system. ..... Click the link for more information.: EAUI), Empowered Water(TM) is helping Murray's Chicken -- a family-run poultry processor based in So. Fallsburg, NY -- score high marks in exceeding Food Safety and Inspection Services (FSIS FSIS Food Safety and Inspection ServiceFSIS Food Safety Information System (of Malaysia)FSIS Fixed-Size Importance SamplingFSIS Functional Support Information SystemsFSIS Fire Support Interface Specification ) standards. Since it began using Empowered Water(TM) as part of its sanitation process, Murray's has yet to receive any positive test results for Salmonella. FSIS industry standards allow processors to show positive incidents of Salmonella up to 10% and still fall within acceptable Category One requirements. "Falling within the guidelines is good, but with food safety, we think it's better to go beyond them," said Dean Koplik, President of Murray's Chicken. "EAU's Empowered Water(TM) has proven to be highly effective in reducing pathogens on the birds as well as looking promising as a surface cleaning agent in the plant. Also, because it is created using natural ingredients, using Empowered Water(TM) supports our commitment to the environment."

Empowered Water(TM) by EAU, is electrolyzed water created by combining salt and water with an electrical charge. The process separates the positive and negative ions of water, creating two forms of water, one very acidic and one very alkaline. The alkaline EO water is used to clean the chicken, followed by a rinse of the electrolyzed acidic water to kill any remaining food-borne pathogens. Empowered Water(TM) has been proven non-toxic and environmentally friendly when used at approved concentrations. Successful trials, including several at the University of Georgia OrganizationThe President of the University of Georgia (as of 2007, Michael F. Adams) is the head administrator and is appointed and overseen by the Georgia Board of Regents. , have shown that electrolyzed water is highly effective at killing food-borne bacteria such as Salmonella, E. coli and Listeria Listeria /Listeria/ (lis-tere-ah) a genus of gram-negative bacteria (family Corynebacterium); L. monocytogenes causes listeriosis. --------------------------------------------------------------------------------

Listerian. , without affecting the quality of the food.

In January 2008, The FSIS announced new policies and practices targeting its Salmonella verification sampling program. The proposal is part of an overall initiative to raise performance standards among poultry and beef processing plants in testing and eliminating Salmonella, E. coli, Campylobacter Campylobacter

Genus of gram-negative spiral-shaped bacteria infecting mammals. Many species, especially C. fetus, cause miscarriage in sheep and cattle. C. jejuni is a common cause of food poisoning. Sources include meats (particularly chicken) and unpasteurized milk. and Listeria within the plant.

EAU Technologies provides Empowered Water(TM) for high-volume, business-to-business applications. EAU's industrial application is able to produce volumes of its Empowered Water(TM) scaling from 0.5 up to 90 gallons per minute.

"We are pleased with the performance of our Empowered Water(TM) at the Murray's Chicken plant as an environmentally friendly alternative for cleaning and removing pathogens on a commercial level," said Wade Bradley, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of EAU Technologies, Inc. "We believe that Murray's pioneering of this technology will continue to serve them -- and their customers -- well."

About Murray's Chicken:

Murray Bresky, Murray's Chicken's namesake, took over his family poultry business, Falls Kosher Poultry, in the early seventies. Since then he has remained committed to the chickens he raises and to those who eat them. In 1993, Murray's Chicken began providing consumers with all natural poultry, raised in Pennsylvania's Amish Country, without the use of antibiotics, growth drugs or hormones, earning it the Certified Humane Label. Murray's Chicken has a big personal commitment to producing natural poultry products, supporting local family-farmers and encouraging a healthy environment. Now consumers can learn more about their chicken with the Farm Source Verification System -- visit http://www.murrayschicken.com/ .

About EAU:

EAU Technologies, Inc. (EAU) is a supplier of Electrolyzed Water Technology (EW Technology marketed as Empowered Water(TM)) and other complementary technologies with applications in diverse industries. EAU's water-based and non-toxic solutions (at application concentration, the solutions are non-toxic to humans and live animals) may replace many of the traditional methods now used to clean, disinfect To remove the virus code that has attached itself to a legitimate file. Sometimes, the antivirus program cannot untangle the code, and the infected file has to be deleted. See quarantine. and nourish in large industries such as agriculture and food processing. EAU has solutions for existing bacteria, virus and mold proliferation threats. EAU continues to add innovative and efficacious products that offer a systemic approach to pathogen elimination in food processing plants and related industries, thereby producing safer foods while protecting the environment through "Green Technology." EAU has developed patent pending systems that are being used on dairies to process drinking water for dairy herds. Studies and trials are showing promising results at improving animal digestion which shows signs of improved animal health and production. EAU uses terms like "green," "natural," "non-toxic" and "organic" based on our NAMSA NAMSA NATO Maintenance and Supply Agency studies that show no toxicity or cytotoxicity at levels as high as 70 ppm of HOCl. EAU uses only water, food grade electrolytes and electricity to create all of its solutions. The active ingredients in the solutions EAU creates through electrolysis electrolysis (lktrl`ss), passage of an electric current through a conducting solution or molten salt that is decomposed in the process. are GRAS GRAS - A public domain graph-oriented database system for software engineering applications from RWTH Aachen. (generally regarded as safe) approved. Please visit our website and sign up to be emailed our press releases and public announcements. http://www.eau-x.com/ .

"Safe Harbor" Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements may include without limitation, our expectations about the growth and the potential for the company, and Mr. Bradley's abilities to lead the company in that growth. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include, but are not limited to, risk associated with successfully developing our business in evolving markets, our need for additional capital, our continuing operating losses, the ability of our management to conduct distribution activities and sell products, possible failure to successfully develop new products, vulnerability to competitors due to lack of patents on our products, and other risk factors listed in our annual report on Form 10-KSB for the year ended December 31, 2005 and our other SEC reports. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

CONTACT: Joe Stapley of EAU Technologies, Inc., +1-678-384-3716; or Sharon Kraun of Cohn, Overstreet & Parrish for EAU Technologies, Inc., +1-404-961-2242

"Le aseguro que todos los grandes productores de pollo somos concientes de lo que se avecina y que sin excepcin, y cada uno a su manera, debe estar buscando alternativas como alianzas, fusiones o adquisiciones, porque solo, ni el ms grande es capaz de sobrevivir a lo que se nos viene en diez aos. No vislumbro que una compaa pueda comprar a otra porque todas son dbiles; si la ms grande factura, por decir algo, $60.000 millones, no puede salir a comprar a la segunda si esta cuesta $50.000 millones; hay que fusionarse o hacer algo como lo que se le ocurri a un grupo de cinco fabricantes de grasas, que sin fusionarse formaron una alianza para que en cada zona productora una fbrica elaborara las distintas marcas de grasas y aceites y la comercializara exclusivamente all; este esquema acab con las ineficiencias, racionaliz la logstica y aument la rentabilidad del negocio sin que ninguno de los socios tuviera que renunciar a sus marcas. En Distraves estamos preocupados y dispuestos a fusionarnos".

En Santander, donde operan cinco plantas incubadoras, con una produccin de pollo que representa cerca de 30% de la nacional, y alrededor de 18% la de huevo, parece estar empezando a notarse cierto grado de saturacin de explotaciones avcolas, particularmente en La Mesa de los Santos y Lebrija, a juicio de Jorge Mesa, que invita a que se analice la conveniencia de pensar en buscar nuevas reas, teniendo en mente el riesgo sanitario que se corre al concentrar poblaciones muy altas de aves. Resolver esta situacin hace parte de los planes de crecimiento de la empresa para los prximos dos aos, a sabiendas de que lo ms aconsejable sera irse a producir el pollo cerca de Bogot, donde est el consumo, pero en la decisin final pesan significativamente los costos de produccin, muy por encima de los de otras regiones.

La experiencia de Delichicks

En febrero de 1989, Distraves lider una trascendental modernizacin de las costumbres del consumo de pollo en Colombia, al ser la primera empresa en dedicarse a la elaboracin de carnes fras, con su marca Delichiks. Hace dos aos, siguiendo con el propsito de ofrecer alternativas al consumidor, apareci en el mercado con una lnea de carnes bovinas maduradas empacadas al vaco, y tambin desde entonces es distribuidor exclusivo para Colombia de Tyson Foods, con productos que, como subraya Elsa Mara Serrano, gerenta de la empresa, no hacen competencia al pollo colombiano.

Elsa Mara Serrano,gerente de Distravez.

Explica que desde cuando la empresa apareci en el mercado con la lnea de carnes fras, se busc que por sus precios estos productos estuvieran al alcance de los consumidores, independiente de su estrato socioeconmico. La rpida y positiva acogida permiti a la empresa diversificar ampliamente la oferta y pronto pas de los seis productos "fundadores" a cuarenta y cinco; hoy, al cabo de trece aos de actividades, del portafolio hacen parte veintitrs, que se ofrecen en treinta y dos presentaciones.

Dentro del conjunto de carnes fras que se ofrecen hoy en Colombia, en tan slo diez aos las de pollo han conquistado entre 12 y 15%, participacin que se atribuye en buena parte a que conservan las caractersticas saludables que se le reconocen a la carne de pollo, entre ellas su bajo contenido de grasa y colesterol.

Un promedio de 12% de la carne de pollo que produce Distraves se ofrece transformada en uno de los veintitrs productos de salsamentaria. Para aprovechar la poca navidea se est trabajando para ofrecer a partir de diciembre tres nuevos productos. Distraves beneficia diariamente entre 75 mil y 80 mil pollos y tiene an suficiente capacidad instalada para crecer en las reas de beneficio, incubacin, carnes fras hasta el 2004, sin necesidad de ampliar las construcciones. Para incubar, engordar, alimentar, beneficiar y comercializar estas aves emplea en forma permanente a cerca de 1.300 personas y a trescientas eventualmente. La comercializacin de 72% de su produccin tiene lugar en sesenta y cinco puntos de venta en todo el pas.

Esta empresa santandereana ha tenido el buen juicio de hacer partcipe de su crecimiento a comunidades campesinas de Charal y Barichara, a las que ha enseado a engordar pollo como mecanismo para crear empleo y darles acceso a una mejor calidad de vida ante la desaparicin del cultivo del tabaco como medio de ganarse la vida.