Las nuevas vulnerabilidadesfelaban.s3-website-us-west-2.amazonaws.com/memorias/... · 2019-03-19 · Patrón común No hay vulnerabilidad por culpa Todos están regulados y tienen

Riesgo reputacionalLas nuevas vulnerabilidades

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200 abogados expertos en farmacología a tiempo completo

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http://www.google.com.pe/url?sa=i&rct=j&q=shell+brent+spar+photo&source=images&cd=&cad=rja&docid=BluhvGircC2-YM&tbnid=KqAmy_VFCL7wkM:&ved=0CAUQjRw&url=http%3A%2F%2Fcomderiesgoycrisis.wordpress.com%2F2012%2F04%2F02%2Fel-caso-de-greenpeace-contra-el-hundimiento-de-la-plataforma-maritima-petrolera-de-shell%2F&ei=WxrfUbP8M8rCyQHKoYHwBA&bvm=bv.48705608,d.ZGU&psig=AFQjCNFG8_sGb9VU_PVIALhluSaMonKqMA&ust=1373662152267659

http://www.estarguapas.com/wp-content/uploads/2012/01/nefertiti01.jpg

http://www.estarguapas.com/wp-content/uploads/2012/01/nefertiti01.jpg

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https://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=K4b0qke16KdxPM&tbnid=TR2YETbO0G4yrM:&ved=0CAUQjRw&url=https%3A%2F%2Fredaccion.lamula.pe%2F2013%2F09%2F16%2Fminen-estado-perderia-us-128-millones-de-canon-por-mineria-informal%2Fguillermo.trelles%2F&ei=S3ecU_DtLI7hsASay4DADQ&bvm=bv.68911936,d.cWc&psig=AFQjCNEcTFu63nNXHqWmnTXDtDTCzTdFtw&ust=1402849475246695

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=cvrr-FtiCYHK4M&tbnid=1-wcHDiuLc_fkM:&ved=0CAUQjRw&url=http%3A%2F%2Fblog.pucp.edu.pe%2Fitem%2F154459%2Fgoya&ei=q3swUvruI4ee9QSRvICYBg&bvm=bv.51773540,d.eWU&psig=AFQjCNEMu9wMOuXHr7KuwnoToRN0wOXsJQ&ust=1378995486427361

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=cvrr-FtiCYHK4M&tbnid=1-wcHDiuLc_fkM:&ved=0CAUQjRw&url=http%3A%2F%2Fblog.pucp.edu.pe%2Fitem%2F154459%2Fgoya&ei=q3swUvruI4ee9QSRvICYBg&bvm=bv.51773540,d.eWU&psig=AFQjCNEMu9wMOuXHr7KuwnoToRN0wOXsJQ&ust=1378995486427361

Patrón común

No hay vulnerabilidad por culpa

Todos están regulados y tienen licencia

CUMPLEN CON LA LEY

Son vulnerabilidades estratégicas

Tienen legalidad…, pero no legitimidad

Es zona de “expectativa social” no satisfecha

Justa o injusta, razonable o no, no importa

Casi no hay sector libre…

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=AUuLWqV60if8TM&tbnid=n8rqHhELBbRgaM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww3.gehealthcare.in%2Fen%2FProducts%2FCategories%2FUltrasound&ei=T3icU8lLpeGwBNyJgfgB&bvm=bv.68911936,d.cWc&psig=AFQjCNGlTmcxR8wN_jYsz1eAPt-B7VHdPQ&ust=1402849739230511

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=AUuLWqV60if8TM&tbnid=n8rqHhELBbRgaM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww3.gehealthcare.in%2Fen%2FProducts%2FCategories%2FUltrasound&ei=T3icU8lLpeGwBNyJgfgB&bvm=bv.68911936,d.cWc&psig=AFQjCNGlTmcxR8wN_jYsz1eAPt-B7VHdPQ&ust=1402849739230511

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=Lm8pYYKC5BpglM&tbnid=y2nkGQUC-NbTpM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.elblogdejavierordas.com%2Fel-caso-de-general-electric-y-su-particular-estrategia-de-innovacion%2F&ei=iHicU8GpJ5K-sQTWrYKgCw&bvm=bv.68911936,d.cWc&psig=AFQjCNHfqfnZiKFcQzKk8XfKbuB7qL2FRQ&ust=1402849772390737

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=Lm8pYYKC5BpglM&tbnid=y2nkGQUC-NbTpM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.elblogdejavierordas.com%2Fel-caso-de-general-electric-y-su-particular-estrategia-de-innovacion%2F&ei=iHicU8GpJ5K-sQTWrYKgCw&bvm=bv.68911936,d.cWc&psig=AFQjCNHfqfnZiKFcQzKk8XfKbuB7qL2FRQ&ust=1402849772390737

http://www.google.com.pe/url?sa=i&rct=j&q=bullfight+photos&source=images&cd=&cad=rja&docid=X05Ud4HP4nxpiM&tbnid=3hDAkLVgDHummM:&ved=0CAUQjRw&url=http%3A%2F%2Fblogs.longwood.edu%2Fspain2011%2F2011%2F06%2F02%2Fcorridas-de-toros-bullfights-in-spain%2F&ei=aOPeUaXLOaf84AOJs4CIDQ&bvm=bv.48705608,d.dmg&psig=AFQjCNE_JT1VnSRaRunJyj2agVjg6kmaMA&ust=1373648091523490

http://www.google.com.pe/url?sa=i&rct=j&q=bullfight+photos&source=images&cd=&cad=rja&docid=X05Ud4HP4nxpiM&tbnid=3hDAkLVgDHummM:&ved=0CAUQjRw&url=http%3A%2F%2Fblogs.longwood.edu%2Fspain2011%2F2011%2F06%2F02%2Fcorridas-de-toros-bullfights-in-spain%2F&ei=aOPeUaXLOaf84AOJs4CIDQ&bvm=bv.48705608,d.dmg&psig=AFQjCNE_JT1VnSRaRunJyj2agVjg6kmaMA&ust=1373648091523490

http://www.google.com.pe/url?sa=i&rct=j&q=chocolate+sublime&source=images&cd=&cad=rja&docid=j0auRbS4cp7mJM&tbnid=0ooTu1CZGduJcM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.forosperu.net%2Fshowthread.php%3Ft%3D361357&ei=quLeUaQtweLgA5GmgZAP&bvm=bv.48705608,d.dmg&psig=AFQjCNEgOyN1p3FRTbv-AsS8AFuCnU69bA&ust=1373647885543516

http://www.google.com.pe/url?sa=i&rct=j&q=chocolate+sublime&source=images&cd=&cad=rja&docid=j0auRbS4cp7mJM&tbnid=0ooTu1CZGduJcM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.forosperu.net%2Fshowthread.php%3Ft%3D361357&ei=quLeUaQtweLgA5GmgZAP&bvm=bv.48705608,d.dmg&psig=AFQjCNEgOyN1p3FRTbv-AsS8AFuCnU69bA&ust=1373647885543516

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCOGep_by-8cCFc_0gAodBi8Atg&url=http%3A%2F%2Fperu21.pe%2Fpolitica%2Fjovenes-marcharon-contra-ley-que-generara-despidos-masivos-2212327&psig=AFQjCNEp59LL31ceviv_fyJh_3rWPv_ODw&ust=1442504652385997

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCOGep_by-8cCFc_0gAodBi8Atg&url=http%3A%2F%2Fperu21.pe%2Fpolitica%2Fjovenes-marcharon-contra-ley-que-generara-despidos-masivos-2212327&psig=AFQjCNEp59LL31ceviv_fyJh_3rWPv_ODw&ust=1442504652385997

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCLreooXz-8cCFcLzgAoduxUEgg&url=http%3A%2F%2Fwww.elpopular.pe%2Factualidad-y-policiales%2F2014-12-29-ley-pulpin-jovenes-vuelven-protestar-hoy-contra-norma&psig=AFQjCNEp59LL31ceviv_fyJh_3rWPv_ODw&ust=1442504652385997

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCLreooXz-8cCFcLzgAoduxUEgg&url=http%3A%2F%2Fwww.elpopular.pe%2Factualidad-y-policiales%2F2014-12-29-ley-pulpin-jovenes-vuelven-protestar-hoy-contra-norma&psig=AFQjCNEp59LL31ceviv_fyJh_3rWPv_ODw&ust=1442504652385997

http://www.google.com.pe/url?sa=i&source=images&cd=&cad=rja&docid=GUYsHWhsUe4N2M&tbnid=IKydfFUfFj__8M:&ved=0CAgQjRwwAA&url=http%3A%2F%2Fdiariolaregion.com%2Fweb%2F2011%2F12%2F19%2Fhidroelectricas-con-represamiento-ya-son-obsoletas-y-perjudican-el-medio-ambiente%2F&ei=LuXeUdOhJvTK4AOelYDwDQ&psig=AFQjCNH3Pqt9rNKutNPSEF0JtXXOkxdt5g&ust=1373648558677833

http://www.google.com.pe/url?sa=i&source=images&cd=&cad=rja&docid=GUYsHWhsUe4N2M&tbnid=IKydfFUfFj__8M:&ved=0CAgQjRwwAA&url=http%3A%2F%2Fdiariolaregion.com%2Fweb%2F2011%2F12%2F19%2Fhidroelectricas-con-represamiento-ya-son-obsoletas-y-perjudican-el-medio-ambiente%2F&ei=LuXeUdOhJvTK4AOelYDwDQ&psig=AFQjCNH3Pqt9rNKutNPSEF0JtXXOkxdt5g&ust=1373648558677833

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCPeIteD7-8cCFUfMgAodHEAHew&url=http%3A%2F%2Fwww.taringa.net%2Fposts%2Fofftopic%2F1844531%2FPatagonia-Sin-Represas.html&psig=AFQjCNGNA2Y_HpA6oo3B-48KbN58uhipBA&ust=1442507072459116

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCPeIteD7-8cCFUfMgAodHEAHew&url=http%3A%2F%2Fwww.taringa.net%2Fposts%2Fofftopic%2F1844531%2FPatagonia-Sin-Represas.html&psig=AFQjCNGNA2Y_HpA6oo3B-48KbN58uhipBA&ust=1442507072459116

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCKuci-37-8cCFYHOgAodGf4DMQ&url=http%3A%2F%2Fmisionesopina.com.ar%2Fdesinteligencias-en-la-renovacion-por-un-proyecto-sobre-represas%2F&psig=AFQjCNGNA2Y_HpA6oo3B-48KbN58uhipBA&ust=1442507072459116

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCKuci-37-8cCFYHOgAodGf4DMQ&url=http%3A%2F%2Fmisionesopina.com.ar%2Fdesinteligencias-en-la-renovacion-por-un-proyecto-sobre-represas%2F&psig=AFQjCNGNA2Y_HpA6oo3B-48KbN58uhipBA&ust=1442507072459116

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCPaLi4H8-8cCFQXRgAod9mQL7A&url=http%3A%2F%2Fzoologo-bloguero.blogspot.com%2F2010%2F05%2Flas-represas-no-son-tan-ecologicas.html&psig=AFQjCNGNA2Y_HpA6oo3B-48KbN58uhipBA&ust=1442507072459116

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCPaLi4H8-8cCFQXRgAod9mQL7A&url=http%3A%2F%2Fzoologo-bloguero.blogspot.com%2F2010%2F05%2Flas-represas-no-son-tan-ecologicas.html&psig=AFQjCNGNA2Y_HpA6oo3B-48KbN58uhipBA&ust=1442507072459116

Cuando los recursos económicos que

genera la minería moderna llegue a

las regiones a través del canon, la

sociedad realmente apreciará su

contribución.

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=EWapJt44vRbabM&tbnid=0XP5try6f9nqpM:&ved=0CAUQjRw&url=http%3A%2F%2Faltavoz.pe%2F2013%2F09%2F18%2Feconomia%2Feconomia-del-peru%2Froque-benavides-la-mineria-ilegal-se-debe-a-la-falta-de-trabajo%2F&ei=q3-cU4eML_G-sQSQlIKgCg&bvm=bv.68911936,d.cWc&psig=AFQjCNGXWf0mlgLdKtoi-YR4fdYQTzZLsA&ust=1402851620268734

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=EWapJt44vRbabM&tbnid=0XP5try6f9nqpM:&ved=0CAUQjRw&url=http%3A%2F%2Faltavoz.pe%2F2013%2F09%2F18%2Feconomia%2Feconomia-del-peru%2Froque-benavides-la-mineria-ilegal-se-debe-a-la-falta-de-trabajo%2F&ei=q3-cU4eML_G-sQSQlIKgCg&bvm=bv.68911936,d.cWc&psig=AFQjCNGXWf0mlgLdKtoi-YR4fdYQTzZLsA&ust=1402851620268734

Contaminación

http://www.larepublica.pe/carlincaturas/carlincaturas-11112011-2011-11-11

http://www.larepublica.pe/carlincaturas/carlincaturas-11112011-2011-11-11

Corrupción

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=ChGTO91_3aOY9M&tbnid=J6_zHnwtxjBvrM:&ved=0CAUQjRw&url=http%3A%2F%2Ftrome.pe%2Factualidad%2Fcesar-alvarez-tendra-18-meses-detencion-preventiva-caso-centralita-2009609&ei=5ICcU_6zEqjMsQS6moG4Dg&bvm=bv.68911936,d.cWc&psig=AFQjCNHDC9ZXvJEQPsbbHJCresUVLX8muA&ust=1402851912084203

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=ChGTO91_3aOY9M&tbnid=J6_zHnwtxjBvrM:&ved=0CAUQjRw&url=http%3A%2F%2Ftrome.pe%2Factualidad%2Fcesar-alvarez-tendra-18-meses-detencion-preventiva-caso-centralita-2009609&ei=5ICcU_6zEqjMsQS6moG4Dg&bvm=bv.68911936,d.cWc&psig=AFQjCNHDC9ZXvJEQPsbbHJCresUVLX8muA&ust=1402851912084203

Conflictos

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCP_mxKqH_McCFcGqHgodwV4FRg&url=http%3A%2F%2Fcanaln.pe%2Fperu%2Farequipa-persona-fallecio-protestas-contra-proyecto-minero-tia-maria-n178606&psig=AFQjCNHCPf80hpYEPDS7hhY3o32tlBA1dw&ust=1442510182536755

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCP_mxKqH_McCFcGqHgodwV4FRg&url=http%3A%2F%2Fcanaln.pe%2Fperu%2Farequipa-persona-fallecio-protestas-contra-proyecto-minero-tia-maria-n178606&psig=AFQjCNHCPf80hpYEPDS7hhY3o32tlBA1dw&ust=1442510182536755

Estrategias

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=XEu4fdCZG1Uu-M&tbnid=N3a3fhFG2QNJTM:&ved=0CAUQjRw&url=http%3A%2F%2Fojo.pe%2Fojo%2Fnota.php%3F%2Fnatalia-malaga-no-renuncio-a-la-seleccion-peruana-de-voley%2F%26txtSecci_id%3D51%26txtNota_id%3D781862&ei=P3owUsi9BoqK9gTE94H4BQ&bvm=bv.51773540,d.b2I&psig=AFQjCNFb_EnGYIPooe-UP-V0SWQ9revD6A&ust=1378995119273113

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=XEu4fdCZG1Uu-M&tbnid=N3a3fhFG2QNJTM:&ved=0CAUQjRw&url=http%3A%2F%2Fojo.pe%2Fojo%2Fnota.php%3F%2Fnatalia-malaga-no-renuncio-a-la-seleccion-peruana-de-voley%2F%26txtSecci_id%3D51%26txtNota_id%3D781862&ei=P3owUsi9BoqK9gTE94H4BQ&bvm=bv.51773540,d.b2I&psig=AFQjCNFb_EnGYIPooe-UP-V0SWQ9revD6A&ust=1378995119273113

http://www.google.com.pe/url?sa=i&source=images&cd=&cad=rja&docid=9ewxPlpiUjzNjM&tbnid=64Nobn8YrOdREM:&ved=0CAgQjRwwAA&url=http%3A%2F%2Fcommons.wikimedia.org%2Fwiki%2FFile%3AHenry_Kissinger.jpg&ei=oXowUoWqBYns9ASu14CgBg&psig=AFQjCNH93vcG_7ZBrO9KFPvwilB-nuN9ag&ust=1378995233196075

http://www.google.com.pe/url?sa=i&source=images&cd=&cad=rja&docid=9ewxPlpiUjzNjM&tbnid=64Nobn8YrOdREM:&ved=0CAgQjRwwAA&url=http%3A%2F%2Fcommons.wikimedia.org%2Fwiki%2FFile%3AHenry_Kissinger.jpg&ei=oXowUoWqBYns9ASu14CgBg&psig=AFQjCNH93vcG_7ZBrO9KFPvwilB-nuN9ag&ust=1378995233196075

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=qTI8_D73-7tRgM&tbnid=1bzU-BV2-yPuEM:&ved=0CAUQjRw&url=http%3A%2F%2Fhightideliquors.com%2F&ei=kHrdU5uiA5HksAS6yYDgAQ&bvm=bv.72197243,d.cWc&psig=AFQjCNGhWX2uDlzqcy_SJqeSZZTQaOsq2w&ust=1407110144350402

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=qTI8_D73-7tRgM&tbnid=1bzU-BV2-yPuEM:&ved=0CAUQjRw&url=http%3A%2F%2Fhightideliquors.com%2F&ei=kHrdU5uiA5HksAS6yYDgAQ&bvm=bv.72197243,d.cWc&psig=AFQjCNGhWX2uDlzqcy_SJqeSZZTQaOsq2w&ust=1407110144350402

Nada es veneno, todo es veneno.

Depende de la dosis.

(Paracelso, siglo XV)

Tomar en exceso es dañino

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Nos perdimos el tema de la obesidad y la

tendencia hacia la comida saludable.

Mientras Nestlé “corría la ola”, nosotros

estábamos rezagados. No estar

oportunamente sintonizados con la

sociedad, sólo reaccionando tardíamente,

puede salir muy caro…

Paul Polman, CEO Unilever

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Mente emocional

Paul McLean, 1950

Racional

Emocional

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//upload.wikimedia.org/wikipedia/commons/d/d4/Paul_D_MacLean.jpg

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http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Bz0YMwzoEX0DmM&tbnid=llLfmCbGfqoQpM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.martinlindstrom.com%2Fbuyology-martin-lindstrom-time-100-list-by-brand-consultant-martin-lindstrom%2F&ei=wHUrUZPbMbD00QH72IBg&bvm=bv.42768644,d.dmQ&psig=AFQjCNHS1GJ1HruurZVY-x3nRUuVgLBUKg&ust=1361889083258328

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=3rO95kg3VFt-OM&tbnid=qFNoSNcrRnpQSM:&ved=0CAUQjRw&url=http%3A%2F%2Fjonathangifford.com%2F&ei=EnYrUY68OYfV0gG88oHQBQ&bvm=bv.42768644,d.dmQ&psig=AFQjCNFEViT_28HAHtDbsrRbA0cGcgYFLg&ust=1361889159157670

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=3rO95kg3VFt-OM&tbnid=qFNoSNcrRnpQSM:&ved=0CAUQjRw&url=http%3A%2F%2Fjonathangifford.com%2F&ei=EnYrUY68OYfV0gG88oHQBQ&bvm=bv.42768644,d.dmQ&psig=AFQjCNFEViT_28HAHtDbsrRbA0cGcgYFLg&ust=1361889159157670

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=UNZtcfRV0gwa_M&tbnid=BlMZfFZF87y71M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.forosperu.net%2Fshowthread.php%3Fp%3D9290484&ei=9GPAUdrqH_Kx4AOGpICoDw&bvm=bv.47883778,d.dmg&psig=AFQjCNF2lCuXwO9gSthLs2ci27kpzhY-QQ&ust=1371649368740419

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=UNZtcfRV0gwa_M&tbnid=BlMZfFZF87y71M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.forosperu.net%2Fshowthread.php%3Fp%3D9290484&ei=9GPAUdrqH_Kx4AOGpICoDw&bvm=bv.47883778,d.dmg&psig=AFQjCNF2lCuXwO9gSthLs2ci27kpzhY-QQ&ust=1371649368740419

1 de cada 12

niños en USA no

son vacunados

contra la

sarampión, las

paperas y la

rubeola.

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCNTigNL--8cCFcGcgAodb_wBLQ&url=http%3A%2F%2Fleftbrainrightbrain.co.uk%2F2015%2F02%2F&psig=AFQjCNFnj71sO1hh9lY2QYeeI01t56IeCw&ust=1442507819578618

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCNTigNL--8cCFcGcgAodb_wBLQ&url=http%3A%2F%2Fleftbrainrightbrain.co.uk%2F2015%2F02%2F&psig=AFQjCNFnj71sO1hh9lY2QYeeI01t56IeCw&ust=1442507819578618

Existe un estudio científico que

demuestra que las vacunas

causan autismo

El autor de ese estudio perdió su

licencia médica, y desde su

publicación muchísimas

investigaciones han demostrado

que no hay conexión entre las

vacunas y el autismo.

Bueno, sea como sea, es mi

derecho como padre decidir

por mis hijos

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCMvhhI7P0cgCFYGTHgod3XcB1g&url=http%3A%2F%2Fwww.imagui.com%2Fa%2Fimagenes-doctor-cqepo58XG&psig=AFQjCNH3PZL7a09QJR13I8emP_nLMuFsZA&ust=1445450028454519

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCMvhhI7P0cgCFYGTHgod3XcB1g&url=http%3A%2F%2Fwww.imagui.com%2Fa%2Fimagenes-doctor-cqepo58XG&psig=AFQjCNH3PZL7a09QJR13I8emP_nLMuFsZA&ust=1445450028454519

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCI2Av5vP0cgCFcVsHgoda5wEKg&url=http%3A%2F%2Fwww.yummy.co.ke%2Fcategory%2Fyummy-events%2Ffathers-day%2F&psig=AFQjCNG11AfHEwzAj_g2C9Q6NIlGCWRvFA&ust=1445450056532692

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCI2Av5vP0cgCFcVsHgoda5wEKg&url=http%3A%2F%2Fwww.yummy.co.ke%2Fcategory%2Fyummy-events%2Ffathers-day%2F&psig=AFQjCNG11AfHEwzAj_g2C9Q6NIlGCWRvFA&ust=1445450056532692

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCL-7yZDG0cgCFQKaHgodf6wCAQ&url=http%3A%2F%2Fdanielmarin.naukas.com%2F2014%2F03%2F10%2Fcosmos-una-odisea-del-espacio-tiempo%2F&psig=AFQjCNGqimT-OOTDJONaYfEcr-6OCFZ61w&ust=1445447616513000

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCL-7yZDG0cgCFQKaHgodf6wCAQ&url=http%3A%2F%2Fdanielmarin.naukas.com%2F2014%2F03%2F10%2Fcosmos-una-odisea-del-espacio-tiempo%2F&psig=AFQjCNGqimT-OOTDJONaYfEcr-6OCFZ61w&ust=1445447616513000

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCJuHmbPG0cgCFYMcHgodrnIKyA&url=http%3A%2F%2Fredcarpetcrash.com%2Fscience-channels-through-the-wormhole-with-morgan-freeman-clips-for-wednesdays-show%2F&psig=AFQjCNHeHzxLlvnp_XtpFk3fYiUwi445kg&ust=1445447668227558

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCJuHmbPG0cgCFYMcHgodrnIKyA&url=http%3A%2F%2Fredcarpetcrash.com%2Fscience-channels-through-the-wormhole-with-morgan-freeman-clips-for-wednesdays-show%2F&psig=AFQjCNHeHzxLlvnp_XtpFk3fYiUwi445kg&ust=1445447668227558

http://www.google.com.pe/url?sa=i&rct=j&q=alimentos+transgenicos+fotos&source=images&cd=&cad=rja&docid=JMzT6J7h45uLXM&tbnid=9zjP1QBjvXmE9M:&ved=0CAUQjRw&url=http%3A%2F%2Fvidasustentable.org%2F2012%2F06%2F11%2Fcomo-detectar-los-alimentos-trangenicos%2F&ei=2eTeUfiTIMW-4APByoHwBA&bvm=bv.48705608,d.dmg&psig=AFQjCNF0yegW9vqUDudT2KYKh-nWDgcsxg&ust=1373648450592764

http://www.google.com.pe/url?sa=i&rct=j&q=alimentos+transgenicos+fotos&source=images&cd=&cad=rja&docid=JMzT6J7h45uLXM&tbnid=9zjP1QBjvXmE9M:&ved=0CAUQjRw&url=http%3A%2F%2Fvidasustentable.org%2F2012%2F06%2F11%2Fcomo-detectar-los-alimentos-trangenicos%2F&ei=2eTeUfiTIMW-4APByoHwBA&bvm=bv.48705608,d.dmg&psig=AFQjCNF0yegW9vqUDudT2KYKh-nWDgcsxg&ust=1373648450592764

http://www.google.com.pe/url?sa=i&rct=j&q=alimentos+transgenicos+fotos&source=images&cd=&cad=rja&docid=P_POG7DbaVwpbM&tbnid=2X7KpuGRP1PMGM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.permahabitante.com.ar%2Falimentos-transgenicos-argentina.php&ei=o-TeUaOJEaPE4APv34HoBQ&bvm=bv.48705608,d.dmg&psig=AFQjCNFWDgUwtZqpcA25Mgh9i4pGI8t18g&ust=1373648407596160

http://www.google.com.pe/url?sa=i&rct=j&q=alimentos+transgenicos+fotos&source=images&cd=&cad=rja&docid=P_POG7DbaVwpbM&tbnid=2X7KpuGRP1PMGM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.permahabitante.com.ar%2Falimentos-transgenicos-argentina.php&ei=o-TeUaOJEaPE4APv34HoBQ&bvm=bv.48705608,d.dmg&psig=AFQjCNFWDgUwtZqpcA25Mgh9i4pGI8t18g&ust=1373648407596160

Intuitive appealing!

Escencialismo sicológico, propósito

egoísta

El ADN es la esencia de la vida

Determina identidad y conducta

Tomate con genes de peces

Antinatural: Frankestein

Arrogancia: pretender ser Dios

Desagrado y asco

Mejor un desempleo

digno, que un empleo

indigno!

Intuitivamente

convincente

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCJzBndSG_McCFclcHgodhSQLvQ&url=http%3A%2F%2Felcomercio.pe%2Fnoticias%2Fley-pulpin-550418&psig=AFQjCNF53ooviPVIVWR-SLNDmMmltV72Gg&ust=1442509993725747

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCJzBndSG_McCFclcHgodhSQLvQ&url=http%3A%2F%2Felcomercio.pe%2Fnoticias%2Fley-pulpin-550418&psig=AFQjCNF53ooviPVIVWR-SLNDmMmltV72Gg&ust=1442509993725747

Intuitivamente

convincente

Intuitivamente

convincente

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCMaGzcaH_McCFYddHgodwoYLcw&url=http%3A%2F%2Fwww.rpp.com.pe%2F2015-08-25-loreto-pobladores-acatan-paro-contra-adjudicacion-de-lote-192-noticia_829809.html&psig=AFQjCNF4kApVU6dQvzZc474Rx5UWddqL7Q&ust=1442510225412171

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCMaGzcaH_McCFYddHgodwoYLcw&url=http%3A%2F%2Fwww.rpp.com.pe%2F2015-08-25-loreto-pobladores-acatan-paro-contra-adjudicacion-de-lote-192-noticia_829809.html&psig=AFQjCNF4kApVU6dQvzZc474Rx5UWddqL7Q&ust=1442510225412171

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCM3o7NSH_McCFcIrHgodta0H1A&url=http%3A%2F%2Fobservatoriopetrolero.org%2Fla-posibilidad-de-un-nuevo-interoil-en-el-lote-192%2F&psig=AFQjCNF4kApVU6dQvzZc474Rx5UWddqL7Q&ust=1442510225412171

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCM3o7NSH_McCFcIrHgodta0H1A&url=http%3A%2F%2Fobservatoriopetrolero.org%2Fla-posibilidad-de-un-nuevo-interoil-en-el-lote-192%2F&psig=AFQjCNF4kApVU6dQvzZc474Rx5UWddqL7Q&ust=1442510225412171

Intuitivamente

convincente

Reforzando conceptos claves

antes durante después

Curva de control

Curva de impacto

HA

LL, J

ere

my y

otro

s (2

005).

¿E

s s

u e

mpre

sa s

ocia

lmente

vuln

era

ble

?

Harv

ard

Busin

ess R

evie

w. A

gosto

.

Operan con reglas distintasDavid Bach y David Bruce Allen MIT Sloan, 2010

MERCADO EXTRAMERCADO

Dinero Información

Liderazgo Coaliciones

Flexibilidad Consistencia

Predictibilidad Incertidumbre

Valor Valores

Donde están las nuevas

vulnerabilidades de su

organización?

http://www.maginot-line.com/go.php?cat=1&lll=2&ad=ang/c_sommaire.htm

http://www.maginot-line.com/go.php?cat=1&lll=2&ad=ang/c_sommaire.htm

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCJP3p7zH0cgCFYRWHgodeLENbQ&url=http%3A%2F%2Fwww.shutterstock.com%2Fvideo%2Fclip-849580-stock-footage-ultrasound-ecography-gynecological-medical-examination-weeks-old-pregnancy.html&psig=AFQjCNFiFYGjNchZBjLfdvNSk-Ut9s4A9w&ust=1445447977837588

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCJP3p7zH0cgCFYRWHgodeLENbQ&url=http%3A%2F%2Fwww.shutterstock.com%2Fvideo%2Fclip-849580-stock-footage-ultrasound-ecography-gynecological-medical-examination-weeks-old-pregnancy.html&psig=AFQjCNFiFYGjNchZBjLfdvNSk-Ut9s4A9w&ust=1445447977837588

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCPiE0fjH0cgCFUeTHgodgyAOPw&url=http%3A%2F%2Fwww.dreamstime.com%2Froyalty-free-stock-images-computer-axial-tomography-scan-cat-head-closeup-image35290439&bvm=bv.105454873,d.dmo&psig=AFQjCNFti2gwKJI4GkuiVxQeu2qcL-2DKg&ust=1445448094234075

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCPiE0fjH0cgCFUeTHgodgyAOPw&url=http%3A%2F%2Fwww.dreamstime.com%2Froyalty-free-stock-images-computer-axial-tomography-scan-cat-head-closeup-image35290439&bvm=bv.105454873,d.dmo&psig=AFQjCNFti2gwKJI4GkuiVxQeu2qcL-2DKg&ust=1445448094234075

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCL_drZvI0cgCFYK4Hgod-5YErQ&url=http%3A%2F%2Fwww.health.com%2Fhealth%2Fgallery%2F0%2C%2C20399770%2C00.html&psig=AFQjCNGdwR3Bml7R_ATi-td0c3csRhh4kg&ust=1445448146510846

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCL_drZvI0cgCFYK4Hgod-5YErQ&url=http%3A%2F%2Fwww.health.com%2Fhealth%2Fgallery%2F0%2C%2C20399770%2C00.html&psig=AFQjCNGdwR3Bml7R_ATi-td0c3csRhh4kg&ust=1445448146510846

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCNzckbLI0cgCFUh1HgodGU8Nrg&url=http%3A%2F%2Fwww.sport-fitness-advisor.com%2Fmuscular-system-picture.html&psig=AFQjCNEVZ9V7Zj9gnr4XNrYrp09PYdVjwA&ust=1445448208562078

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCNzckbLI0cgCFUh1HgodGU8Nrg&url=http%3A%2F%2Fwww.sport-fitness-advisor.com%2Fmuscular-system-picture.html&psig=AFQjCNEVZ9V7Zj9gnr4XNrYrp09PYdVjwA&ust=1445448208562078

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCKW5uN-evsgCFcuggAodgHcNUw&url=http%3A%2F%2Fangulo7.com.mx%2Feconomia%2Fitem%2F4370-vw-de-puebla-decrecer%25C3%25A1-67-5-exportaciones-a-eu-por-crisis-coe.html&psig=AFQjCNFz1A48Bw53OVr-9s0ffGXMYnDr8A&ust=1444784167161848

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCKW5uN-evsgCFcuggAodgHcNUw&url=http%3A%2F%2Fangulo7.com.mx%2Feconomia%2Fitem%2F4370-vw-de-puebla-decrecer%25C3%25A1-67-5-exportaciones-a-eu-por-crisis-coe.html&psig=AFQjCNFz1A48Bw53OVr-9s0ffGXMYnDr8A&ust=1444784167161848

http://www.google.com.pe/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCN_fyde80cgCFQlbHgod2zIP9A&url=http%3A%2F%2Fwww.businessweek.com%2Fbusiness-schools%2Fpublic-relations-coming-to-a-bschool-near-you-12072011.html&psig=AFQjCNEaC87aXbAOnqsQyS5ktrjcQKX-cA&ust=1445445074234676


No se trata de una gran

conspiración, sino de un nuevo

ejemplo de obsesión (hell bent) al

crecimiento que provoca una

cultura de cumplimiento que

origina el problema. No viene de

una orden directa de los jefes.

Viene de los KPIs.

70% de los empleados consideran que

metas no realistas comprometen los

estándares de desempeño ético.

National Business Ethic Survey



Bloqueo Panamá

Denuncia Aspec

Defensor: engaño

Indecopi: impide comercializar

Qali Warma distancia

Acusación ganaderos

Retiro etiqueta de vaca

Citación al Congreso

Bolivía evalúa y levanta

Zavala: no más casos

Minag: publicidad engañosa

Retiro Bonlé

Congreso: ley prohibe leche en polvo

Digesa: suspensión registro sanitario

Revisión 567 productos lácteos

Denuncia penal por estafa y falsedad

HBR Febrero 2007. Eccles, Newquist et al.

Concluyendo

No hay sector libre

Es vulnerabilidad de expectativas

No riesgo legal

Territorio emocional: confuso, injusto,

errático... y hasta selectivo

Expectativas muy dinámicas

Respondemos a expectativas o las creamos

Alguien debe ser el dueño del problema

Muchas

gracias!

Documents

Las nuevas vulnerabilidadesfelaban.s3-website-us-west-2.amazonaws.com/memorias/... · 2019-03-19 · Patrón común No hay vulnerabilidad por culpa Todos están regulados y tienen