C O N N E C T E D T O

FEEDER MARKETSSierra Sotheby’s connects sellers with second home buyers from Lake Tahoe’s top feeder

markets through affiliations with over 90 Sotheby’s International Realty offices throughout Northern and Southern California.

Artisan Sotheby’s International Realty • Barnes & Associates Sotheby’s International Realty • Bay Sotheby’s International Realty • Decker Bullock Sotheby’s International Realty • Dreyfus Sotheby’s International Realty • Ewing & Associates Sotheby’s International Realty •

Healdsburg Sotheby’s International Realty • Heritage Sotheby’s International Realty • HOM Sotheby’s International Realty • Home & Ranch Sotheby’s International Realty • Pacific Sotheby’s International Realty • Sierra Sotheby’s International Realty • Sotheby’s International Realty-

Beverly Hills Brokerage • Sotheby’s International Realty-Carmel Rancho Brokerage • Sotheby’s International Realty-Carmel Valley Brokerage • Sotheby’s International Realty-Channel Islands Brokerage • Sotheby’s International Realty-Los Feliz Brokerage • Sotheby’s International Realty-Malibu Brokerage • Sotheby’s International Realty-Montecito Brokerage • Sotheby’s International Realty-Pacific Grove Brokerage • Sotheby’s

International Realty-Pacific Palisades Brokerage • Sotheby’s International Realty-Pasadena Brokerage • Sotheby’s International Realty-San Francisco Brokerage • Sotheby’s International Realty-Santa Barbara Brokerage • Sotheby’s International Realty-Santa Monica-Venice Brokerage • Sotheby’s International Realty-Santa Ynez Valley Brokerage • Sotheby’s International Realty-Sunset Strip Brokerage • Sotheby’s International

Realty-Topanga Brokerage • Sotheby’s International Realty-Westlake Village Brokerage • Sotheby’s International Realty-Wine Country Brokerage • Today Sotheby’s International Realty • Venture Sotheby’s International Realty • Vista Sotheby’s International Realty • Wheeler

Steffen Sotheby’s International Realty • Wilson & Co. Sotheby’s International Realty • Wish Sotheby’s International Realty

W E A R E

LOCAL EXPERTSOver 100 local real estate experts at 7 Sierra Sotheby’s International Realty locations

throughout Lake Tahoe/Truckee.

Carson City

INCLINE VILLAGE570 Lakeshore Boulevard

Incline Village, NV 89451

SOUTH LAKE TAHOE2247 Lake Tahoe Boulevard

South Lake Tahoe, CA 96150

SQUAW VALLEY1750 Village East Road #63B

Olympic Valley, CA 96146

TAHOE CITY GALLERY695 North Lake Boulevard

Tahoe City, CA 96145

TAHOE CITY LAKESIDE950 North Lake Boulevard

Tahoe City, CA 96145

TAHOE DONNER11382 Northwoods Boulevard

Truckee, CA 96161

DOWNTOWN TRUCKEE10044 Donner Pass Road Truckee, CA 96161

Each office is independently owned and operated.

MARKETING EXECUTION AND PRICING

We understand the unique value of a property and have developed

the proper marketing plan that will provide the attention and exposure it deserves.

Your home will need to be uniquely positioned to create maximum interest

and help produce the highest possible financial return.

Each office is independently owned and operated.

SUCCESSFUL MARKETING

As a Sotheby’s International Realty professional, I am proud of the level of service we provide. We

understand the unique value of a property and have developed the proper marketing plan that will

provide the attention and exposure it deserves.

OUR COMMITMENT TO YOUR MARKETING PLAN:

• Professionally photograph your home and create a marketing brochure

• Post your home to our Multiple Listing Service

• Place a sign on your property

• Introduce your home to other Sotheby’s agents in our weekly sales meeting

• Add your home to sothebysrealty.com and sierrasothebysrealty.com

• Launch your listing to dozens of websites and share with our online partners

• Advertise your home in media (online and/or print)

• Host an open house during broker open house events

• Preview your property to all interested agents

• Inform you of responses and inquiries relating to your home

• Provide you with statistics showing how your home has been viewed online

• Provide regular updates on comparable homes in your area (sales and new listings)

PROPERTY | PRICING

Each office is independently owned and operated.

INFLUENCING THE SALE OF YOUR PROPERTY

Your home will need to be uniquely positioned to create maximum interest and help produce the highest

possible financial return.

Although the listing price you place on your property will influence its sale, there are many other factors

that come into play. Some of these factors are within your control, others are not. Examples include:

FACTORS NOT WITHIN YOUR CONTROL:

Your property’s location

Recent property market values

Expired listings with multiple price revisions

Economic and housing marketing conditions

Absorption rate

FACTORS WITHIN YOUR CONTROL:

The listing presentation price and terms of sale

Your property’s distinctive and compelling attributes

The physical condition of your property (home and grounds)

The ready access to your property for showing

The selection of the real estate sales professional you chose to represent you and your home

PROPERTY | PRICING

Each office is independently owned and operated.

ACHIEVING THE HIGHEST SELLING PRICE

There are many factors, including market research, to assist in determining Opinion of Value. Our

Comparative Market Analysis considers a variety of metrics including recent transfers, active listings

and economic housing market conditions. Ultimately the selling price will be determined not only by

comparable properties but how buyers view your property to establish its “worth.”

In the auction world, the highest price for a painting will be achieved by all prospects in a position to

both afford and appreciate the painting. In auctions, the consignor may set a reserve. If the highest bid

is less than the reserve, the painting will go unsold. This is not unlike a real estate property for sale.

In contrast to a painting however, real estate is location specific. Your property value is closely tied to

the history of prices in your same community and region.

PROPERTY | PRICING

Each office is independently owned and operated.

YOUR BEST CHANCE TO SELL & ACHIEVE THE HIGHEST

PRICE IS YOUR FIRST FEW WEEKS ON THE MARKET

PROPERTY | PRICING

NEW: Fresh and excited, focused on value vs. price

WAITERS: Seen it all, experienced, very particular, focused on value vs. price

DEALERS: Focused on price, want to negotiate

BOTTOM FEEDERS: Focused on price, drawn to phrases like “Just Reduced” and “Must Sell”

Each office is independently owned and operated.

THE POND

PROPERTY | PRICING

CURRENT HOUSING MARKET

When a new listing comes to market there is always an initial spike in interest and showings in the

first week or two. This is the “pent up demand” from buyers who have already looked at and rejected

your competition. If your listing price is close to its estimated market value, buyers recognize this and

interested ones will respond with better offers to a new listing. A properly priced home forces a

legitimate buyer to ask the question, “What will it take for me to get this house?”

Conversely, an over-priced listing will sit on the market for weeks and even months as buyers wait for

your price to come down. All the while, as the days-on-market counter ticks on, buyers start asking

the question, “What’s wrong with that house?”

Each office is independently owned and operated.

COMMISSION BREAKDOWNHOW YOUR AGENT IS COMPENSATED ON A 6% COMMISSION

PROPERTY | PRICING

To understand real estate commissions let’s take a look at how real estate agents are paid and how

they share cooperating commissions. The most common type of listing agreement between a seller and

their agent gives that agent’s broker the right to exclusively market the home. In return for bringing a

buyer to the table, the seller agrees to pay a commission to the broker. Typically, this fee is represented

as a percentage of the sales price and is shared between the listing broker and the broker who brings

the buyer.

LISTING SIDECOMMISSION

SELLING SIDECOMMISSION