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7/23/2019 Manual de Imagen Institucional de la ALT
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7/23/2019 Manual de Imagen Institucional de la ALT
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7/23/2019 Manual de Imagen Institucional de la ALT
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7/23/2019 Manual de Imagen Institucional de la ALT
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Eh odmgtodhd dm }gh ogptot}`og mp eh pgtmpop dm p} foptn|oh% dm p} to`h
dm p} ioenpnih dm t|hlhkn dme njrn|thjomgtn dm p}p ogtma|hgtmp x}pm doptoga}mg dm nt|hp rh|h mvr|mph| }gh doim|mg`oh`og dm heodhd ogtma|
Mg mptm poaen% eh odmgtodhd mp me _N dm eh n|ahgo{h`og `ngin|jhdh rn
}g `ngk}gtn dm ht|ol}tnp x}m eh ogptot}`og x}om|m r|nm`th| rh|h pm
|m`ngn`odh rn| enp rleo`np mvtm|gnp' Hdmjp% rnpoloeoth eh |mr|nd}``o
`nj}go`htoyh dm eh `}et}|h h t|hyp dm mptoenp a|io`np x}m mvr|mphg
mpmg`oh ogtm|gh dm }g a|}rn f}jhgn x}m hp}jm nlkmtoynp'
@njn jmg`ongh me mvrm|tn mprhne mg `nj}go`h`og yop}he Knhg @npth
eh odmgtodhd n|rn|htoyh dm }gh ogptot}`og t|hpjotm gntn|omdhd r|mptoaon
|miemkh eh dojmgpog n|ahgo{h`onghe rnpo`ongh eh n|ahgo{h`og mg en
rleo`np memaodnp3 mph odmgtodhd pm |mp}jm mg eh ojhamg ogptot}`ongh
x}m `njn rh|tm dme r|n`mpn am|mg`ohe dm eh r|mpmgtm amptog pm o|
ojremjmgthdn rhpn h rhpn'
Me r|mpmgtm dn`}jmgtn
tomgm eh ogtmg`og dmdmtm|jogh| ehp rneto`hpdm }pn ogptot}`onghe dmeenantorn p}pmemjmgtnp a|io`np rh|h|ma}eh| p} `n||m`thhreo`h`og'
Oga' K}eog Lh||h @hth`n|hR|mpodmgtm Mkm`}toyn dm eh HET
R|mpmgth`og
Jhg}he dm odmgtodhd rh|h me jhgmkn dm Ojhamg Ogptot}`ong
H}tn|odhd Logh`onghe H}tgnjhdme Poptmjh Fd|o`n T'D'R'P'
7/23/2019 Manual de Imagen Institucional de la ALT
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Me enantorn dm }ghogptot}`og mp eh ojhamga|io`h n pjlnen x}m pm
}toeo{h rh|h |mr|mpmgth|h pth' Mp eh ogdo`h`og
yop}he x}m |miemkh en x}meh n|ahgo{h`og poagoio`h
n dmpmh t|hgpjoto|
Me Jhg}he dm odmgtodhd rh|h me jhgmkn dm Ojhamg Ogptot}`onghe dm eh
HET `ngptot}m }g ogpt|}jmgtn dm `ngp}eth t|hlhkn dm tndhp ehpogptot}`ongmp ogyne}`|hdhp mg ehp h``ongmp dme Poptmjh TDRP dm hdh rhp%
`nj}go`hdn|mp i}g`ongh|onp dm eh mgtodhd rh|h eh hreo`h`og `n||m`th
dm enp pjlnenp m o`ngnp x}m doptoga}mg eh egmh a|hio`h dm g}mpt|h mgtodhd
logh`onghe'
Me Jhg}he l|ogdh enp |m`}|pnp gm`mph|onp rh|h eh r|nd}``og dm enp
memjmgtnp a|hio`np dm eh HET% l}p`hgdn x}m me dnjogon pm rnpo`ongm mg
me jlotn en`he% gh`onghe m ogtm|gh`onghe amgm|hgdn }g n|dmg mptto`n
x}m mgjh|x}m eh yopog% jopog yhen|mp ogptot}`onghemp'
Nlkmtoyn
Jhg}he dm odmgtodhd rh|h me jhgmkn dm Ojhamg Ogptot}`onghe
7/23/2019 Manual de Imagen Institucional de la ALT
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I}m dmph||neehdn mg lhpm h ehp lhgdm|hp dm Rm| Lneoyoh% x}m i}ponghdh
mg }gh ioa}|h dm ogtma|h`og nynodm |mp}jmg enp `ng`mrtnp mvr|mphdnmg eh jopog yopog dm eh HET% |mphethgdn me jhn| `}m|rn fd|o`n dm
Poptmjh TDRP njn ioa}|h mjlemjto`h dm ojrn|thg`oh mg eh {ngh mgt|h
@|mh`og dme O`ngn HET
Jhg}he dm odmgtodhd rh|h me jhgmkn dm Ojhamg Ogptot}`ong
7/23/2019 Manual de Imagen Institucional de la ALT
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Me enantorn dm }ghogptot}`og mp eh ojhamga|io`h n pjlnen x}m pm
}toeo{h rh|h |mr|mpmgth|
h pth' Mp eh ogdo`h`ogyop}he x}m |miemkh en x}meh n|ahgo{h`og poagoio`h
n dmpmh t|hgpjoto|
Eh poaeh% t|hd}`m en mvr|mphdn mg enp dn`}jmgtnp `meml|hdnp rn| hjlnp
rhpmp rh|h p} |m`ngn`ojomgtn n|ahgo{h`onghe'
Me o`ngn eh poaeh njrngmg me enantorn ogptot}`onghe mg eh rh|tm ogim|on|
eh dmgnjogh`og mg torna|hioh i}mgtm @heol|o'
Eh poaeh HET mg torna|hih Gm}|nrne `ng mim`tnp ln|dmp rh|h }g
|m`ngn`ojomgtn yop}he'
@|mh`og dm eh poaeh HET
Jhg}he dm odmgtodhd rh|h me jhgmkn dm Ojhamg Ogptot}`onghe
H}tn|odhd Logh`onghe H}tgnjhdme Poptmjh Fd|o`n T'D'R'P'
7/23/2019 Manual de Imagen Institucional de la ALT
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Memjmgtnp dm enantorn enp `nen|mp
Jhg}he dm odmgtodhd rh|h me jhgmkn dm Ojhamg Ogptot}`ong
Me enantorn mp eh `ngk}g`og dme o`ngn eh poaeh mpthlem`odh% me `}he dmlm|
pm| t|hthdh |mr|nd}`odh hdm`}hdhjmgtm% poa}omgdn enp rh|jmt|npmhehdnp rh|h the mim`tn'
Mpthp |maehp dmlmg pm| |mprmthdhp rn| enp }p}h|onp dme enantorn `ng me i
dm |miemkh| }goin|jodhd }godhd% rh|h ena|h| }gh ojhamg pneodh eh|h
dm eh odmgtodhd ogptot}`onghe% mg hdh mymgtn% mg hdh dn`}jmgtn% mg hd
mvrnpo`og% mt`'
@ : 822J : 2_ : 2C : 2
@ : 822J : 62_ : 2C : 2
@ : 2J : 822_ : 822C : 2
@ : 2J : 82_ : 822C : 2
@ : 69J : 2_ : 822C : 2
@ : 2J : 2_ : 2C : =2
\ : 2A : 8=6Y :
7/23/2019 Manual de Imagen Institucional de la ALT
10/446Jhg}he dm odmgtodhd rh|h me jhgmkn dm Ojhamg Ogptot}`onghe
Memjmgtnp dm enantorn enp `nen|mp
MEMJMGTN @NEN\ YHEN\MP
H{}e
&Ln|dm/
Dma|hdm @memptmH{}e
&Ogtm|gn/
Dma|hdhdn eogmhe dm 822- `memptmh 822- h{}e h 822- `memptm
@ : 822
J : 2_ : 2C : 2
@ : 822J : 62_ : 2C : 2
\ : 2A : 8=6Y :
7/23/2019 Manual de Imagen Institucional de la ALT
11/44?
Eh torna|hih
Jhg}he dm odmgtodhd rh|h me jhgmkn dm Ojhamg Ogptot}`ong
Mp }gh fm||hjomgth ojrn|thgtm dmgt|n dme jhgmkn dm eh odmgtodh
ogptot}`onghe% mpthlem`m }g mptoen dm mp`|ot}|h `ng me x}m pm| odmgtoio`hd
me gnjl|m dme n|ahgopjn logh`onghe3 me mptoen ntn|ah nt|n goyme d
`nj}go`h`og ng me rleo`n'
Eh torna|hih dme enantorn dm eh poaeh HET mp @heol|o dmlm| pm| }phd
rh|h `ngpm|yh| }gh odmgtodhd x}m t|hp`omgdh me mprh`on ogptot}`onghe
pm ogtma|m h jhn|mp dojmgpongmp'
Eh torna|hih l}p`h x}mehp emt|hp mvr|mpmg }g
jmgphkm x}m pm hdhrtmfh`oh me rleo`n he x}myh do|oaodn% dmlm pm|i}g`onghe% nj}go`htoyn doim|mg`ohdn'
HL@DMIAFOKCEJGNRX\PT]YQV_[hl`dmiafokcejgnrx|pt}yqv{
@heol|o LnedTorna|hih lhpm dme enantorn
7/23/2019 Manual de Imagen Institucional de la ALT
12/4482Jhg}he dm odmgtodhd rh|h me jhgmkn dm Ojhamg Ogptot}`onghe
R|nrn|`og dme h|mh dm r|ntm``ogdme enantorn
Jhgtmgm| eh ogtma|odhd `nfm|mg`oh mg eh odmgtodhd dme enantorn mpojrn|thgtm rh|h pm| rnpo`onghdh `n||m`th mio`h{jmgtm3 he h}jmgth|
n dopjog}o| me thjhn dmlm a}h|dh| p} r|nrn|`og n|oaoghe rh|h r|mpm|yh|
p} `ngpoptmg oh'
Gn pm dmlm hetm|h| n jndoio`h| enp memjmgtnp ogdmrmgdomgtmp x}m pmhg
rh|tm dme enantorn% mvoptomgdn mprm`oio`h`ongmp dm thjhn rh|h hpma}|h|
p} r|mpmgth`og m ojr|mpog dm jhgm|h `eh|h emaolem' Eh jmdodh
jgojh pomjr|m pm| dm 00 jj dm eh|an 8
7/23/2019 Manual de Imagen Institucional de la ALT
13/4488Jhg}he dm odmgtodhd rh|h me jhgmkn dm Ojhamg Ogptot}`ong
@heol|o &lned/C : 822
@heol|o &lned/C : 822
@heol|o &lned/Lehg`n : 822
@heol|o &lned/Lehg`n : 822
Mg ehp hreo`h`ongmp pnl|m p}rm|io`omp x}m doio`}etmg me `ngt|hptm e
rm|`mr`og dme enantorn HET% pm dmlm pmem``ongh| me }pn `n||m`tn dm `nen
dme ingdn'
Hreo`h`ongmp pnl|m ingdnp
Eh torna|hih lhpm dmeenantorn HET mg ingdnpdm `nen| np`}|n%pomjr|m pm| dm `nen|lehg`n
7/23/2019 Manual de Imagen Institucional de la ALT
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