Mayur Presentation1

7/29/2019 Mayur Presentation1

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A PRESANTATION

ON

Brand Awareness & Customer Expectationof

Shashi Industry Pvt, Ltd. (Bhavnagar )

Submited to :

Gujrat Technological Univercity, Ahmedabad.

PREPARED BY :

Nakrani Mayur K. 127220592033Bakaraniya Hardik K. 127220592002

K.K.PAREKH INSTITUTE OF MANAGEMENT

STUDIES AMRELI

COMPANY GUIDE:

Mr. Manish bhai

Marketing Maneger

FACULTY GUIDE:

Mrs. NEHA RATHI

Assistant Professor


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India has a rich tradition of incense making that goes back

millennia. Many Indian incenses have a unique scent that is

not found in any other part of the globe. Incense sticks formed

around bamboo are known as agarbati or agarbathi, while

other main forms of incense are cones and logs or dhoops,

which are incense paste formed into pyramid shapes or log

shapes, and then dried.


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HISTORY

Any of the company history is always in small size to expand

in large size it means a gradually development. Here Shashi

industry are growing and progressive organization. Aspiring to

spread the love and harmony, Shashi industry, came into the

being in the year 1966 with superlative range of incense sticks

and other products.


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The products of this company have strong image in the mind

of customer. The product are their brand name like Camay,

Maza, Swedes, Denim, pavitra chandan, rose, royal, mogra,

kevda, etc.

The firm was sole proprietorship till 1994.than after it hasbeen in 1994-95 it converted into partnership firm. The

partners are Shashibhai vadher and his son tusharbhai vadher.

Mr. Tusharbhai is the managing director at Bhavnagar. Mr.

Nileshbhai & Mr. Hiteshbhai is managing director inBangalore base units of Shashi industry group.


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1) Name of industry : Shashi industry Industries Pvt. Ltd.

2) Establishment year : 1960

3) Address : Office:- Opp. Darbari.kothar, Shelarsha

road,Bhavnagar

Factory:- plot no.36, G.I.D.C. chitra, Bhavnagar.

4) Telephone : (0278) 2430539, 2428254

5) Fax no : (0278) 436743

6)E-mail: [email protected]

7) Website : www.incensestickindia.com

8 Form of organization: Partnership firm
mailto:[email protected]://www.incensestickindia.com/http://www.incensestickindia.com/http://www.incensestickindia.com/http://www.incensestickindia.com/http://www.incensestickindia.com/http://www.incensestickindia.com/mailto:[email protected]:[email protected]:[email protected]


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Production Department

The function of the production department is to produce our

products on time, to the required quality levels, at the defined

product cost. Note that Production can only meet its targets if

Sales secure orders. Also production costs are dependent onthe price we pay for components and materials, etc.


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SHASHI industry purchase a good quality based raw material like

Jiget Powder (Machhilus Macrantha) wood charcoal,

Bamboo Sticks, Halmandi (Allanthus Malbarca),

Nagchampa (Mesua Ferrea Linn), Sandalwood,

Loban (Boswellia Sernata Roxb), Gugal Dhoop (Ailanthus

Triphysa) etc.,

India's the best reliable sources. Vietnam, China, Indonesia are also

the sources for raw materials.


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In Shashi industry, there is a separate marketing department,

which plays an important role in the Indian fragrance market,

the Shashi industry currently 3rd rank in overall Indian market

for Agarbatties and also famous in foreign market. Thissuccess is based on good and speedy marketing of Shashi

industry for the product.


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Products & Service

1) Maza 2) Denim 3) Camay 4) Rose royal

5) Jasmin 6) Cool breeze 7) Kevda 8) Nag Champa9) Supersix 10) Yes

Shashi industry is very famous in producing Brand Incense

stick the firm is producing about more than 55 types of

incense sticks. Some of them are as under.


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Professional Services

Personal Services

Health Services

Ancillary Services

Directory Service

Senior or Elder Service

Corporate Service

International Service


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0 ame of the products Packing

(in gms)

Price (rs.)

(of a dozen)

1 Maza 20 72.00

2 Maza silver pack 30 104.00

- Maza 80 210.00

- Maza 160 374.00

3 Maza Hexa Gonal 22 81.00

4 Denim 20 74.00- Denim 40 132.00

- Denim 75 300.00

- Denim 150 418.00

5 Denim Hexa Gonal 22 85.00

6 Rose Royal 20 60.00

- Rose Royal 70 172.00

7 Rose Royal Hexa Gonal 22 80.00

8 Ruturaj Mutha 20 46.00

9 Ruturaj 70 160.00

10 Pavitra Chandan Mutha 20 46.00


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Place

Direct Channel

Indirect channel

Promotion

Local Advertising

Nationl Advertising


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Based on your research, discuss who your customers are and how

you can reach them. Here's where you decide whether to niche or

not, or to segment your audience either vertically or horizontally


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We can say that personnel management is based on this

sentence,

Mind your man and will mind all other things

Each and every company has maintained separate HRM

department. Shashi industry also maintain separate personneldepartment for the management of human being.


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The Finance and Accounts Department of Shashi industryplant is located in the Administration Building, which is

situated outside the Plant factory gate. The Finance &

Accounts (F & A) Department is a service department and its

name function is to co-ordinate the financial activities at PlantSite. The F & A department maintain the records as required

under various statute and get the same audited by Statutory

Auditors under the functional supervision and guidance of

shashi industry at Bhavnagar.


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Stengths

Highly flexiblemanufacturing system Full

range of product

Highly equipped testing

laboratory.

Low employee turnover due tohigh loyalty and satisfaction

among staff.

Good relations between labor

and management.

Fast decision-making.

High growth rate of industry.

Weekness

Insufficient storage spaceaffecting the warehousing

High wastage ratio.

Lack of motivational factors

Poor inventory management.

Poor receivable management.

High interest charges.

Communication gap in all the

departments.

Improper reporting system.


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Oppertunites

Increasing health consciousness

among public resulting towards the

preferences of packaged products

and hence an opportunity for apackaging industry.

Larger potential for geographical

expansion.

Increasing portioned of Indian

fragrance market.

Threats

Cheap price brands are grabbing

a large chunk of lower income

customer base

Other brands are providingmaximum profit to the dealers and

retailers

Number of increasing competitors

Increasing Price of fuel and raw

material


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Author Nane :- Chandra (1998)

Article :- on challenges of Shashi agarbati.

It put special emphasis on production capabilities and

efficiencies as most essential elements to fight global

competition. It suggests various strategic decisions Shashiagarbati have to make to survive the competitiveness .


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Author Nane :- Simpson and Shetty (2001)

Article :- a vast study on Shashi Industry.

The purpose of study is to analyze Shashi Industry, its structural

problems, market access barriers, and measurements taken bygovernment of India to enhance the industrys competitiveness in

The study also assesses Shashi agarbati market potential and trade

and investment opportunities for Bangalore firms as India steps into

a more free and transparent trade regime. For the purpose of study

exploratory study is done in which in-depth interviews are donewith various government officials in Shashi Export Promotion

Council, Ministry of Agarbati, of India, Apparel Export Promotion

Council (AEPC),


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To study awareness of the customer of SHASHI Industry

product

To study preference level of customer regarding SHASHI

Industry product

To understand satisfaction level of customers towards

SHASHI Industry.

To know the factors that influence the customer preference in

decision making


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There is four types research like:

Exploratory Research

Descriptive Research Diagnostics Research

Casual Research


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SAMPLING UNIT:

In this study the sampling units is individual.

SAMPLE SIZE:

My sample size is 50 respondents

SAMPLING METHOD:

The samples are selected by convenience sampling


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There are so many methods for primary data collection but We

have selected the Questionnaire method to collect primary

data. However for the convenience of some respondents

ScheduleQuestionnairy method has also been used. Our

questions are closed end questions.


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14%

30%

16%

28%

12%

AGE of Respondents< 20 21 - 30 31 - 40 41 - 50 50

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