Media Kit 2017...Моторавто Автомир спецвыпускАБС-АВТО Автомобиль и сервисtroruote Автопанорама 450 000 400 000 350 000

«Autoparts and Prices» Magazinetel.: +7 (495) 710 03 [email protected]

Award «Autopart of the year»tel.: +7 (495) 710 03 [email protected]

Address: 18, Uzhnoportovaya str, Moscowtel.: +7 (495) 710 03 07fax: +7 (495) 677 68 52

Publishing House «Here and Now» www.autozap.biz

Comtrans.biztel.: +7 (495) 710 03 [email protected]

CarExpo.rutel.: +7 (495) 710 03 [email protected]

www.autozap.biz avtokomponentgoda.ru www.autonavigator-katalog.ru www.carexpo.ru

Magazine «Autoparts and Prices» - is a federal advertising and informational publication for professionals and customers of the automobile components market.

The publication provides information to support the promotion of goods on the automobile market throughout the whole distribution network: manufacturer - distributor - wholesale companies - retail shops - autoservice stations - and ending with the consumer, on both national and regional levels. Our editorial office has several regional offices.

Content-wise our magazine is beneficial on a practical level to both small/medium-size businesses, work in the auto parts industry, and to the consumers. The magazine:

• highlights innovations on the global and domestic market of automobile components and accessories, oils, chemical goods, tires, disks, electronics, multimedia and navigational equipment; covers two main areas: passenger cars and commercial vehicles;

• regularly tests and reviews various car parts, components and units;• publishes analytical and marketing research of different segments and product groups on the market of automobile parts;• announces major events and exhibitions of the automobile industry in Russia.

Magazine audience, by its nature, represents a high concentration of companies - sellers and consumers of automobile parts, and is more finely targeted than audience of any other automobile periodical.

Advertising opportunities of the magazine allow achieving individual advertising goals, and can be used as a part of marketing strategy for:• stimulating sales;• announcement of new products;• searching for dealers and representatives;• increasing of consumer loyalty.

Media Kit 2017

The magazine is published: since 1998Periodicity: 1 every 2 monthsCirculation: 50 000 copiesFormat: A4Volume: starting at 64 pagesColor: full colorDistribution: free of charge




Publishing House «Here and Now» www.здесьисейчас.рф www.autozap.biz




Distribution

According to the analytical research of the National Circulation Service of the Automobile Press, magazine «Autoparts and Prices» is in the top-20 of leading automobile publications in Russia, and has the 13th position in terms of circulation volume. http://pressaudit.ru/analiticheskij-obzor-avtomobilnoj-pressy/

Circulation of the top 20 automotive publications

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The proportion of the target audience in the B2B segmentStructure of an audience

Years

Social statusManagers

15%

Specialists 27%

Salaried personnel 12%

Production workers 15%

Students 9%

Unemployer 6%

Pensioners 16%

20-25 yaers old 14%

25-30 yaers old 25%

30-40 yaers old 24%

40-55 yaers old 20%

55+ yaers old 17%

Gender

Male 79%

Female 21%

Purchasing departments

22%

Medium business managers

27%Managers of small

business 17%

Marketing specialists

12%

Managers of big business

12%

According to the survey by ROMIR - poll of the readers of automobile press








Magazine audience that owns a vehicle

According Yandex.Auto, Fall 2012

THE ORIGIN OF BRANDS OF SOLD CARS

Asia Europe USA Russia

Moskow regionVoronezh region

St. Petersburg regionKaliningrad region

Rostov regionKrasnodar regionVolgograd region

Nizhny Novgorod regionPerm region

Samara regionTatarstan

Bashkortostan

Sverdlovsk regionChelyabinsk region

Omsk regionKrasnoyarsk regionNovosibirsk region

Primorsky region

Percentage, % 0 20 40 60 80 100

ENGINE

0 20 40 60 80 100 Percentage, % 0 20 40 60 80 100

Diesel Benzine Hybrid

TRANSMISSION TYPE

Manusl Automatic

Moskow regionVoronezh region

St. Petersburg regionKaliningrad region

Rostov regionKrasnodar regionVolgograd region

Nizhny Novgorod regionPerm region

Samara regionTatarstan

Bashkortostan

Sverdlovsk regionChelyabinsk region

Omsk regionKrasnoyarsk regionNovosibirsk region

Primorsky region








Format Size (mm) Price

Page spread 2/1 430 x 287 100 000 rublesModule 1/1 192 x 260 65 000 rublesModule 1/2 192x 128 45 000 rublesModule 1/3 70 х 260 35 000 rublesModule 1/4 94 x 128 30 000 rublesModule 1/8 94 x 62 20 000 rublesModule 1/16 45x62 10 000 rublesPublic relations article 1/1 (without writing) 192x260 50 000 rublesLine (10 words without name and address) 2 000 rublesHighlighting the line with red or frame + 20%Line with the company logo 3 000 rublesPrice for positioning – 10%discount for 3 publications – 7%; discount for 6 publications – 15% Prices do not include design works

Format Price

Slipcover 409х287 130 000 rubles1st cover 205х148 130 000 rubles2nd cover or cover page 212х287 80 000 rubles3st cover 212х287 65 000 rubles4st cover 215х287 90 000 rublesInformation box on the contents + 1/1 65 000 rublesInformation box on the contents + 1/2 50 000 rublesInformation box on the contents + 1/4 35 000 rublesInformation box on the contents 20 000 rublesLogo in the distribution section 15 000 rublesAutonews (logo/photo, text) 20 000 rublesDistribution of leaflets or attachments 5 rubles - 1 piece

Advertising opportunities








Price on month

Banners 240х200 5 000 rubles

Price on month

Banners №1–4 600х150 5 000 rubles

Advertising ona site www.autozap.biz and in a mobile application of the magazineBanner on main Mobile application

Display of banners before each application lavnch








Among our clients








Our projectsMagazine «Autoparts and Prices»

Russian publication for professionals in the market of automobile parts. Published since 1998.

The magazine contains the up-to-date information on what is happening in the automobile world, change in prices, supply and demand on the market of car parts, different materials, tyres, accumulators and car accessories, offers relevant analytical and thematic reviews, commentaries by the leading experts on the market.

200,000 people - average monthly audience of the journal «Autoparts and Prices».

Online version of the magazine is on its website.

www.autozap.biz

Web portal www.CarExpo.ru

This is an encyclopedia of the car world. This information resource is equally useful for beginners and professionals on the market.

Portal’s content has more than 100,000 useful pages: information on the latest developments in the automobile market, ads for sale of new and used cars, information about auto service shops and showrooms, information about repair, sale of car parts, equipment for service stations and carwashes.

On average portal has 16 000 visitors a day and more than 450 000 visitors per month. Traffic sources - search engines (35%), thematic and informational portals (25%), loyal audience (40%).

www.carexpo.ru

Special issue of the journal «Autoparts and Prices»

Special issue is dedicated to the international automobile exhibitions «Moscow International Motor Show» and «INTERAVTO». Special issue helps in the promotion of goods and services of the main advertisers of the magazine «Autoparts and Prices”, and enhances the effect of their presence at the largest exhibitions in Russia.www.autozap.biz

Car part of the year

Publishing House «Here and Now» - magazine «Autoparts and Prices», and Agency “AUTOMOBILE-MARKETING» - magazine «Autoparts Market» have announced the beginning of preparation for the independent National prize «CAR COMPONENT OF THE YEAR 2013».

Award Ceremony will be held at the exhibition «Interavto» in August 2013 at MEC «Crocus Expo».

The award aims to promote the development of production and distribution of carparts, the improvement of their quality and stimulation of the industry’s development.www.avtokomponentgoda.ru

АВТОзапчасти и

цен

ы

информационно-рекламное издание | www.autozap.biz№11-12 2015

40 50

Тайвань: мекка автокомпонентов Тонкости техосблуживания Citroen Jumper

Выбираем шины для самых быстрых автомобилей, стр. 34

30

АВТОзапчасти и

цен

ы

информационно-рекламное издание | www.autozap.bizспециальныйвыпуск 2015

Portal comtrans.biz

The special site for professionals, consumers of the market of commercial vehicles uniting segments of trucks, trailers, buses, construction cars, special equipment, loaders, agricultural cars.

On a portal it is presented:• Unique and biggest catalog of equipment in Russia;• The reference book of the enterprises of branch on all to the

country;• Daily news of producers, overviews of events;• Tests, comparisons and historical digressions;• Convenient filters of search of announcements of sale and rent;• The help on roads — calculation of distances between the

cities, fuel cost in regions of Russia;• Configurators of complete sets and superstructures from the

leading dealers;• Service of equipment — auto parts, service, insurance, leasing.

www.comtrans.biz

Documents

Media Kit 2017...Моторавто Автомир спецвыпускАБС-АВТО Автомобиль и сервисtroruote Автопанорама 450 000 400 000 350 000