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MicrosoftProject Manager:
Julian Gamboa
Project Lead: Susan Aziz
Team:Jessica Bazan
John JosiSoHee (Shelly) Kim
Pranav KothiwalMalary Romero
Mission:Providing individuals and businesses with
technologies and products to increase efficiency, capability, speed and innovation
both in the workplace and in the home.
Case Premise Prompt:Assess if omni-channel content strategy is best for your assigned company. How can your company create more innovative ways to engage their audiences on the digital end?
Key Metrics
Followers: 10.92MM
Avg. likes/post: 1,909
Engagement Ratio: 0.4%
Followers: 7.82MM
Avg. likes/post: 330
Engagement Ratio: 0.01%
Followers: 763k
Avg. likes/post: 6,849
Engagement Ratio: 1.7%
› OBJECTIVE: Explore diversity in Microsoft users and products
› FOCUS: A product a month with a different spotlight person a week
› APPLICATION: User-generated instagram content through hashtag
› FEATURE: User Engagement› Selection method:
#MSallaround› Create album using top
submissions
Microsoft is all around us#MSallaround
Recommendation #1
Microsoft My Major#MicrosoftMyMajor
› OBJECTIVE: Explore the multi-disciplinary utility of Microsoft products
› FOCUS: one subject every month› (i.e. Computer Science, English,
History)› APPLICATION: Facebook/Instagram
video submission› Using #MicrosoftMyMajor
› FEATURE: Student Engagement› Submissions: “Microsoft helps
me with my History major by…”› End of the month, most liked
sharer receives Microsoft product package
Recommendation #2
Girls in Tech #FemSTEM› OBJECTIVE:Explore the ways in which
young girls and women have enriched themselves via usage of tech
› FOCUS: A short video displaying usability and significance of products
› APPLICATION: Post video on website and a snippet on instagram using #FemStem hashtag to create user-generated content
› FEATURE: User Engagement› Selection method: #FemStem› Offer STEM after school programs
for women in marginalized communities
Place your screenshot here
Recommendation #3
Key Takeaways
1.Show the diverse audience that uses Microsoft products, such as women and millennials
2.Produce more omni-channel content to streamline marketing
3.Create a lively Microsoft community through timely and value-driven content
Thank You!