Monografia de Graduacion 26631684984526

8/18/2019 Monografia de Graduacion 26631684984526

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UNIVERSIDAD DE PANAMAFACULTAD DE ADMINISTRACION DE EMPRESAS Y CONTABILIDAD

ESCUELA DE ADMINISTRACION DE EMPRESAS

SEMINARIO OPCIONAL AL TRABAJO DE GRADUACIÓN

SEMINARIO: PRESUPUESTO DE INVERSION

MONOGRAFIACREACIÒN DE UNA EMPRESA DE CUPCAKE

POR:JANICE ELIZABETH CHARRIS ALGANDONA

8-718-88

VERANO !"1#


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UNIVERSIDAD DE PANAMAFACULTAD DE ADMINISTRACION DE EMPRESAS Y CONTABILIDAD

ESCUELA DE ADMINISTRACION DE EMPRESAS

SEMINARIO OPCIONAL AL TRABAJO DE GRADUACIÓN

SEMINARIO: PRESUPUESTO DE INVERSION

MONOGRAFIACREACIÒN DE UNA EMPRESA DE CUPCAKE

POR:

JANICE ELIZABETH CHARRIS ALGANDONA8-718-88

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DEDICATORIA

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AGRADECIMIENTO

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ANALISIS DE MERCADO

1. MARCO REFERENCIAL

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CAPITULO I ASPECTOS GENERALES DEL PROYECTO


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INTRODUCCION

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MARCO DE DESARROLLO

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18/82

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19/82

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20/82

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21/82

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COMERCIANTE

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ERSONA DICA:

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/$0,%4(.2%:

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5$+ !;

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22/82

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L,&(5;

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23/82

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24/82


25/82

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26/82

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27/82

ANALISIS DE MERCADO Y ESTUDIO TECNICO

ANALISIS DE MERCADO


3.3. ANLISIS DE MERCADO

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28/82

3.3.1 Anál!! F.O.D.A

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29/82


30/82

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31/82

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32/82

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33/82

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3.0. DISTRI:UCIN

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35/82

'. RESENTACION DE RESULTADOS

'.3. ESTUDIO DE MERCADO

#e7*n+% N 1

I%/.=0, +0 +,$

C*%d#& 0 S,$

SeJ& $en+%eM%!$*ln& 150 33K

Fe"enn& 5-4 -K

TOTAL 300 144K

G#%9$% 1 SeJ&

D, 5( 3$5(.2% +,5,.$%(/(< 5$+ ',+054(/$+ 0,+4'(% =0, 0% Q7X ',3',+,%4( ,5

+,$ ),,%.%$ 0% X ,5 +,$ (+05.%$< 5$ =0, .%/.( =0, 4(%4$ >$',+ $$

0@,',+ 3$/'*(% +,' 5.,%4,+ 3$4,%.(5,+ 3('( 5( ,3',+(< ( +0 ,9 +, $+,'(

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36/82


37/82

,'(/$< (('(%/$ 5$+ &0+4$+< 3',),',%.(+ %,,+./(/,+ /, 5( 3$5(.2% /,

(0,'/$ ( +0+ ,/(/,+;

#e7*n+% N 3

T.,%, >.@$+

C*%d#& 14 H.@$+

H&! $en+%e

M%!$*ln& 53' -4K

Fe"enn& 1 '4K

TOTAL 300 144K

G#%9$% 3 H.@$+

S, $+,'( =0, 0% 71X /,5 4$4(5 /, 5( 3$5(.2% ,%0,+4(/( 4.,%, >.@$+< .,%4'(+

=0, ,5 !X ',+4(%4, %$ 5$+ 4.,%,; E+4( .%)$'(.2% ',)5,@( 5( $3$'40%./(/ =0, 4.,%,

5( ,3',+( /, 3('4..3(' ,% ,5 ,'(/$ /, ,%4( /, 03(,+< ( =0, 5( ($'*(

/, 5$+ ,%0,+4(/$+ +$% 3(/',+ =0, 3$+.5,,%4, ',(5.9(% ,,%4$+ +$.(5,+ 3('( 5(

,5,'(.2% /, (04.9$+< 3'.,'(+ $0%.$%,+< 035,($+< ,%4', $4'$+;

HI


38/82

#e7*n+% N '

BEn q* "*n$p& #e!de %$+*%l"en+e

C*%d#& 11 Re!den$%

Re!den$% $en+%e

EDADPORCENTAJE

18 - 25 AÑOS 93 24%26 - 33 AÑOS 143 37%

34 - 41 AÑOS 87 22%42 - 70 AÑOS 65 17%

TOTAL 388 100%

G#%9$% ' M0%..3.$ /, ',+./,%.(

L( ($'*( /, 5$+ ,%0,+4(/$+ 6##X +$% >(.4(%4,+ /,5 M0%..3.$ B('04( 5$ =0,

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+.% ,50.' ( 5( 3$5(.2% )5$4(%4, /,5 0%..3.$ =0, ',3',+,%4( ,5 #X ',+4(%4,< 5$

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0(%4$ .+.4(% $%+0,% ,% ,5 +.4.$ $@,4$ /,5 (%?5.+.+;


39/82

#e7*n+% N

B#e!en+% *!+ed & %l7*en de !* en+n& %l7*n% $&nd$2n q*e le "pd%

$&n!*"# %#n%! & %/*$%#e! +#%d$&n%le!

C*%d#& 15 C$%/..2% =0, .3./( ,5 $%+0$ /, >('.%(+ $ (90(',+

EDADPORCENTAJE

18 - 25 AÑOS 93 24%26 - 33 AÑOS 143 37%

34 - 41AÑOS 87 22% 42 - 70AÑOS 65 17% TOTAL 388 100%

G#%9$%

C$%/..2% =0, .3./( ,5 $%+0$ /, >('.%(+ $ (90(',+ A 5$+ ,),4$+ /,

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+(50/ ,% 3('4.05(' $ (5&0%( 5..4(.2% ,% ,5 $%+0$ /, (9('< 5( .%)$'(.2%

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40/82

=0, ,+4? ',+4'.%&./( ,% ,5 $%+0$ /, 3$+4',+ 4'(/..$%(5,+< .)'( =0, ',3',+,%4(

0% 3$',%4(@, +.&%.).(4.$ =0, $%).'( 5( %,,+./(/ /, /,+(''$55(' ,3',+(+

/, 3'$/04$+ /.'.&./$+ ( ,+4( 3$5(.2% /,+(4,%/./( ,% ,5 3(*+;

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#e7*n+% N -

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C*%d#& 13 I%&',+$ )(.5.(' ,%+0(5

EDADPORCENTAJE

18 - 25 AÑOS 93 24%26 - 33 AÑOS 143 37%

34 - 41 AÑOS 87 22%42 - 70 AÑOS 65 17%

TOTAL 388 100%

In7#e!& 9%"l%# "en!*%l $en+%e

!;#"" B+ $ .%),'.$' Q 1


41/82

',(5.9(/( 4,%,$+ =0, ,5 7X /, 5( 3$5(.2% 4.,%, 0% .%&',+$ )(.5.(' =0, +03,'(

5$+ B+;

1;"""


42/82

TOTAL 88 1""


43/82

$%$..,%4$ /, 5$ =0, ,+ 0% 03(,< +.,%/$ +4, 0% ',+054(/$ .%4,',+(%4, (

=0,

/,0,+4'( =0, ,+ 0% 3'$/04$ (,34(/$ $%$./$ 3$' 5( ($'*( /, 5(+

3,'+$%(+; P$'

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,%

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$3$'40%./(/

/, ,'(/$ =0, %$ >( +./$ ($'/(/$ (%;

Q1

#e7*n+% N

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C*%d#& 1- S0+4.404$ /, 3$%=0 4'(/..$%(5

EDAD PORCENTAJE18 - 25 AÑOS 93 24%26 - 33 AÑOS 143 37%34 - 41 AÑOS 87 22%42 - 70 AÑOS 65 17%

TOTAL 388 100%

C%"%#8% !* p&!+#e +#%d$&n%l p *n $*p$%e

!%l*d%le $en+%e

S. Q1


44/82


45/82

S. 8 8TOTAL 88 1""


46/82

S. 1# 81


47/82

1 ,9 (5 ($ 78 !"


48/82

18 - 25 AÑOS 93 24%26 - 33 AÑOS 143 37%34 - 41 AÑOS 87 22%42 - 70 AÑOS 65 17%

TOTAL 388 100%

S. !#Q Q#


49/82

,$52&.$+< $% ,%$+ (5$'*(+< 5.', /, =0*.$+< ,4;< $%.'4.%/$+, ,% 0%(

4,%/,%.(

&5$(5;

#e7*n+% N 1'

BC*án+& e!+%#8% d!p*e!+& % p%7%# p *n $*p$%e !%l*d%le l#e de 7l*+en

;

%/*$%#e! EJp#e!%d& en :!9.

C*%d#& 51 C$+4$ 3'$,/.$ 3$' 0%./(/ /, 03(, +(50/(5,

C*%n+& e!+%#8% d!p*e!+& % p%7%# p *n $*p$%e !%l*d%le

l#e de 7l*+en ; %/$%# $en+%e

EDAD PORCENTAJE18 - 25 AÑOS 93 24%26 - 33 AÑOS 143 37%34 - 41 AÑOS 87 22%42 - 70 AÑOS 65 17%

TOTAL 388 100%

!" ( !# B+ !!

#


50/82

TOTAL 88

1""(+4( B+;

#


51/82

Med& de $&"p#% de p&!+#e! $en+%e

EDAD PORCENTAJE18 - 25 AÑOS 93 24%26 - 33 AÑOS 143 37%

34 - 41 AÑOS 87 22%42 - 70 AÑOS 65 17% TOTAL 388 100%

I%4,'%,4 8 !#

R,$,%/(.2% !Q7 Q8


52/82

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54/82

C*%d#& 53

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TOTAL 50- 3'35

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55/82

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71

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56/82


57/82

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58/82

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59/82

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60/82

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62/82

RECIO OR UNIDAD

CUPCAKE 1;#1

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64/82

'.. COMETENCIA

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5.-.5 ESECIFICACIONES

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