SAMANTHA CHARLES KRUPICKA

A Personal and Professional Brand Overview

BOHANJune 15, 2016

JOHNNIE WALKER – DEAR BROTHER

TOP SIX PERSONAL AND PROFESSIONAL BRAND

ATTRIBUTES

Intelligent WittyDrivenCompassionate

Approachable Eclectic

Brand Word Cloud

MY BRAND PROMISE

I am committed to success through a dedication to my work as well as creative

and selfless collaboration.

MY BRAND STORYI became interested in advertising when I discovered the unbelievable depth of the industry, and the ability it gives me to express both my analytical and creative tendencies (and a little bit of humor here and there as well). My love of literature has inspired in me a particular drive to write, as well as a deep appreciation for the written word. I hope to pursue this interest through the crafting of inventive and effective ad copy.

I am a collaborative person, and enjoy working with others to fulfill projects in which we each have specific and essential roles. It is my belief that this type of unselfish collaboration fosters both professional and personal growth in participants.

From a young age I have been what some may consider to be an obsessive perfectionist. I am driven to work until the final product meets the standards that myself and those I am working both for and with have previously set. I go into a project with certain expectations, and until these expectations are met, the project is not completed. This passion for achievement is accompanied by a certain flexibility, or the understanding that with true success comes a few failures the first (…or second, third, etc.) time around.

I use my compassion, approachability, and willingness to provide help to better the experiences of those I work alongside. My cynicism (and occasional sarcasm) aids me in staying grounded and realistic when dealing with clients and those who may otherwise benefit from my creative skills. I am dedicated and goal-oriented, and will perform the job to the best of my abilities time and time again, no matter the effort this work may require.

MY BRAND STRATEGY

VisionTo serve as an asset on

any creative or copywriting team

through the implementation of my

strong writing and analytical skills as well as

my unique artistic insight.

MissionTo solidify my place in

the advertising industry through hard work, a dedication to success, and a compassion that aids in uniting both my coworkers and clients.

Values• I am loyal and honest in all

things, both personal and professional

• I show compassion and empathy toward others

• I give my absolute best effort on every task

• I collaborate and work well with others

• I follow directions and guidelines when given

• I enjoy life and do not believe in being too serious

Brand PositioningI perform to the best of my abilities on every task

to ensure both personal and client satisfaction through the use of unique creative insight,

unselfish collaboration, and willingness to go the extra mile.

Point of Differentiation• I have a combination of creative and analytical abilities that allows for a flexibility of insight• My experience within the Communication and English majors at Tulane University has allowed me

to improve my rhetorical, critical thinking, and collaborative skills• I am a fast worker and tend to get projects finished ahead of time, leaving room for checking and

re-rechecking• I do not consider a project finished until it has been perfectly executed to the best of my abilities• I have experience with customer service, and enjoy interacting directly with clients and coworkers

Point of Parity• Advanced knowledge of technology, including social media platforms such as Facebook, Twitter,

Instagram, and Snapchat• Proficient in all Microsoft and Apple programs• Knowledgeable about certain media forms, such as photography and graphic design• Concrete and well-developed writing skills, including research-based and journalistic

Brand CharacterA person in whom you can put your trust. I am approachable. I am compassionate. I am a hard-worker. I am dedicated to success. I am collaborative. I am creative. I am loyal. I am fun!

Tangible Equities That Consumers Experience Me! / Social media presence / Brand logo / A personal website / My resume & Linkedin profile

Brand Images

MEDIA CONSUMPTIONHours (per day)

TV Internet Radio Book Outdoor

MEDIA CONSUMPTION EXPANDED

Channel Hours (per day)TV 1.5Radio 1Book 1.5Outdoor 3Internet 5.5

Netflix 1.5Facebook .75Tumblr 1Instagram .25Twitter .25WordPress 1Snapchat .25Online News Sources .50

A DAY IN THE LIFE OF SAMANTHA

8:00 A.M.

Reluctantly crawl out of bed and brush the cat hair off my PJs

8:30 A.M.

Grab a breakfast bar (then leave it on the coffee table); say goodbye to my pets before heading to work

9:00 A.M.

Arrive (surprisingly on time) at BOHAN, after jamming + road rage on the way

9:30 A.M.

Make myself a bagel (while trying not to break the toaster) after doing some preliminary work on a project

10:00 A.M. – 12:00 P.M.

Work on project, socialize, become distracted by social media for 30 minutes 12:00

P.M.– 1:00 P.M.

Spend too much money on lunch

1:00 P.M. – 3:00 P.M.

Jam out to some tunes, continue working on project, field constant emails from my mom 3:00

P.M. – 5:00 P.M.

Come to a stopping point on project, eat some chocolate

5:00 P.M. – 7:00 P.M.

Make it home from work, feed the pets, make myself some dinner and hang out

7:00 P.M. – 10:30 P.M.

Watch some TV, take a shower, SLEEP

LOGO + TAGLINE

Creation Through Collaboration.

BRAND ARCHETYPES

PrimaryThe Caregiver

SecondaryThe Creator

“…Moved by compassion, generosity and selflessness to help and serve others.”

“…Fosters imaginative endeavors, aiming to express and turn away from mediocrity.”

Thanks!