Plantilla de Estrategias de Medios Sociales

8/19/2019 Plantilla de Estrategias de Medios Sociales

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Plantilla de Estrategia para

Medios SocialesDesarrolla la estrategia de tu empresa en 5 pasos


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Con la explosión de las redes, los participantes y los conte

estrategia de medios sociales permite concentrarse en los

permite a otros miembros del equipo integrarse en la ejec

Esta plantilla permite elaborar la estrategia de medios soc

Cómo usar esta plantilla


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1. Establece metas de medios sociales

2. Audita tu presencia en medios sociales

3. esarrolla una estrategia de contenidos

!. "ide tu progreso

#. $e%na tu estrategia

índice


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Business Goals

&rand A'areness

()oug)t *eaders)ip

+ord o "out)

*eads

-ales

Social Goals

$eac)

Consumption

-)ares, $et'eets

Actions

Conversion

Alinear las metas sociales

las metas de la empresa


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Establece metas de medio

sociales

● "ae your goals speci%c, measurable, attainable, relevant and tim● Avoid goals t)at ocus just on vanity metrics lie *ies and /ollo'e● Align goals 'it) department and overall business0 sales, maretin

productivity goals

Pro Tips

nput your social media goals on t)e next slide


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Audit our Social Presence

nventory all pro%les representing your company on t)e ne

● -earc) and note all o5cial and uno5cial pages representing your including an pages, rogue employee accounts and poser accounts

Pro Tip


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Social Media

Sites"#$ %ollo&ers

$ast Acti'it(

DateA

Audit o)


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Sur'e( our Target Audien(ally results about your audience on t)e next slide

● istribute audience surveys in6store, via email and on social me● Consider o7ering an incentive or completion o t)e survey lie

Pro Tips


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Sur'e( o)


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1no& our Competitionnvestigate ')at your company0s competition is doing on social media and trac observations

● Compare your competitors0 social ootprint and content against yours● *oo at ')at type o content t)ey are creating and s)aring, )o' oten an

are interacting 'it)

Pro Tips


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1no& our Competition

Competitor Social Pro2les Strengt0s 3ea-nesses

Content T0a

#esonates


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Ta-e Action Post Audit

"ae recommendations to optimi9e your company0s social presence on t)e n

● $eport poser accounts● elete pages t)at )ave become overrun 'it) spam

Pro Tips


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Social Audit $earnings

1. 'ill consider consolidating t)e ollo'ing accounts to social presence

1. ()e gaps in our social presence based on audience sucompetitor analysis are

1. :ey taea'ays learned rom competition t)at can apcompany are


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De'elop our Content Stra

etermine content mix and posting cadence on t)e next t'

;se t)e social media content rule o t)irds○ ⅓ o content promotes business and converts audience○ ⅓ o content s)ares ideas and stories rom t)oug)t leaders○ ⅓ is original brand content


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1. ()e type o original content t)at 'e 'ill create and post

1. ()e type o content 'e 'ill s)are is

1. +e 'ill post to t)e ollo'ing c)annels t)is requently

= c)annels > = times a day

De'elop


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!. ()e di7erent audiences t)at 'e need to tailor content to

#. "y editorial calendar t)at maps out our content release

is )ere Add *in

?. "y social media content calendar t)at maps out our pro

plan is )ere Add *in

De'elop


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Measure our Progress

;se analytics tools to see )o' your content is perorming on t)e next slide

● Align your analytics bac to your goals● Examine data t)at measures progress to'ards reac)ing your goals● ;se t)e ollo'ing go6to tools @ootsuite Analytics advanced analytics B custom reports, /aceboo

Analytics ')o, ')en and )o' many people are vie'ing and interacting

Pro Tips


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#e2ne our Strateg(

Complete t)e questions>statements on t)e next t'o slidesyou optimi9e your strategy


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Documents

Plantilla de Estrategias de Medios Sociales