Think locally, acT globally. The new possibiliTies for place branding.

by Vasily DubeykoVskiy. 9th March 2016, davos

Travel decision ModelМОДЕЛЬ «3 И»: ПУТЬ ТУРИСТА В ГОРОД

Currenttourists

Potential tourists

AWARENESS

Quantity

All t

ouris

ts

Quality Interest

IMAGE OCCASION

TourisM long Tail

popu

larit

y

products

more generic more specific

Урюпинск

Костомукша

decenTralizaTion of coMMunicaTionComms Controllability Vs # oF stakeholDers

Controllability oF CommuniCations

# oF stakeholDers

product Corporation place

decenTralizaTion of coMMunicaTiontHe future oF plaCe branD CommuniCation

1

2

place brand is the idea that: - is relevant to the place identity - unites all inhabitants

each stakeholder becomes a touch point for the place brand.

decenTralizaTion of coMMunicaTion

decenTralizaTion of coMMunicaTion

decenTralizaTion of coMMunicaTion

decenTralizaTion of coMMunicaTion

decenTralizaTion of coMMunicaTion

Think locally acT globally

contacts

Vasily DubeykoVskiyCeo at Citybranding, moscow

v@citybranding.ru+7 (925) 011-02-54

citybranding.ru/en

vk.com/citybranding youtube.com/citybrandfb.com/brand4city citybranding.lj.rutwitter.com/brandcity

conTacT

ceo at citybranding, russia