Shoprite® Item Locator

Jayson Young Michael DaCostaAlexander Fattell

Sam Bartley Matt Jadro

Kevin Critelli

• Allows customers to scan items right in the store aisle and place it in their shopping bag; as if they were a virtual register

• Pay for items by scanning barcode at pay station

• Currently piloted in 5 different stores

• Nearly all the participants in a recent study found the ShopRite Mobile Scan app easy to use, convenient, and fast

• Available to all Smart-Phone users!

Mobile Scan App

In-Store Item Locator• In-store device built to

show costumers where the item they are searching for is located in the store

• Is it convenient?

• Are the items illustrated clearly to customers? • Side A, Side B, Fcg?

• Is this technology used to it’s full advantage for customer satisfaction?

• Revolutionize the Item Locator

• Gives the consumers a more convenient way of locating items from their Smartphone

• Adding carefully placed advertising, paid for by vendors

• Drawing clear maps to products, lessening any confusion about where any item is located

• Adding complimentary items, contributing to impulse buying patterns by customers

Our Big Idea

New App Function

• Competition based

• The vendor who is willing to pay the most, will have their product featured second(behind private label) on the list, and so forth

• Google Program

• Will still show all brands within the category/product searched

• Higher weekly profits from our vendors due to added advertising

• Expecting higher profits during holidays, programs, promotions, sales, etc.

Key Word Vendor Program

Item Locator Maps

Complementary Items

• Option A

• Flat rate for all vendors

• Algorithmic or random cycle of products will appear

• More vendors willing to pay at a lower price

• More products being advertised for consumers to view

• Option B

• Weekly contracts for vendors

• The four highest bidders’ products will be featured that week

• Vendors compete for higher spots by outbidding competitors

Complementary Item Vendor Program

Complimentary Item Locator Maps

SWOT AnalysisStrengths•Has the efficiency of ShopRites’ product finder, in the convenience of your own mobile phone

•Makes pinpointing product location easy and time efficient

•Adds complimentary item advertisings paid for by vendors to increase sales and overall profitability

• In-house expense

Weaknesses•Store layouts are different, programming may take time

•With so many products, listings could become cluttered

•Public awareness of functions

Opportunities•Broaden target market to younger generation while still serving our present demographic

•Virtualizes the shopping experience, giving ShopRite a more modern appearance

•Introduce a whole new aspect of profiting off of vendors

Threats•Customers find functions uninteresting and unnecessary

•Customers find functions to be biased based on smart phone ownership

•Competitors mirroring our new innovations