proyectos de inversión caso real Colombia

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PROYECTO DE INVERSINAPOLO GYM CENTER

BERNARDO HIGUERA CELYJHONATAN ALBERTO SUAREZ BERNAL

JUAN CARLOS LOPEZ


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UNIVERSIDAD SANTO TOMASANLISIS FINANCIERO

FACULTAD DE NEGOCIOS INTERNACIONALESVILLAVICENCIO

2015PROYECTO DE INVERSIN

APOLO GYM CENTER

BERNARDO HIGUERA CELYJHONATAN ALBERTO SUAREZ BERNAL

JUAN CARLOS LOPZ

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UNIVERSIDAD SANTO TOMASANLISIS FINANCIERO

FACULTAD DE NEGOCIOS INTERNACIONALESVILLAVICENCIO

2015


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CONTENIDO

P6/'

INTRODUCCIN.......................................................................................................5

PLANTEAMIENTO DEL PROBLEMA.......................................................................6

JUSTIFICACIN........................................................................................................7

1. ESTUDIO DE MERCADO....................................................................................8

1.1 OBJETIVOS.........................................................................................................8

1.1.1 Objeti! "e#e$%&.............................................................................8

1.1.' Objeti!( e()e*+,i*!(......................................................................8

1.' DESCRIPCIN DEL PRODUCTO O SERVICIO...........................................8

1.'.1 De,i#i*i-# /e& (e$i*i!.............................................................................8

1.'.' U(!( 0 e()e*i,i*%*i!#e(..........................................................................8

1.'. Se$i*i!( *!2)&e2e#t%$i!(......................................................................3

1. MERCADO POTENCIAL 4 OBJETIVO...............................................................31. ANLISIS DE LOS CLIENTES..........................................................................3

1..1 Se"2e#t%*i-# /e 2e$*%/!..........................................................3

1.5 ANALISIS DE LA COMPETENCIA....................................................................1

1.5.1 C!2)eti/!$e( &!*%&e(..................................................................1

1.5.' M%t$i DOFA.................................................................................11

1.5. ESTRATE9IAS PARA IMPACTAR 4 FIDELI:AR EL MERCADO11

1.6 )$!0e**i!# /e e#t%(.........................................................................................1'

'. ESTUDIO TECNICO...........................................................................................1

'.1. OBJETIVO 9ENERAL......................................................................................1


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'.1.1. OBJETIVOS ESPECIFICOS........................................................................1

'.'. LOCALI:ACIN...............................................................................................1

'.'. MACROLOCALI:ACIN................................................................................1

'.'..1. F%*t!$e( ;


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LISTA DE 9RAFICAS

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LISTA DE IM9ENES

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INTRODUCCIN

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PLANTEAMIENTO DEL PROBLEMA

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JUSTIFICACIN

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17 ESTUDIO DE MERCADO

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