Sccr Im Ge 09 Presentation 4

8/3/2019 Sccr Im Ge 09 Presentation 4

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EBU TECHNICAL - your reference in media technology and innovation

EBU - European Broadcasting Union

75 Active EBU members from 56 countries

45 Associate members around the world

470 TV channels and 904 Radio channels

more than 200 million TV households and 600 million viewers every weekmore than 60 million people visit EBU members web services every day


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EBU TECHNICAL

Developments in

broadcasting technologies

Information Meeting on Developments in Broadcasting

WIPO World Intellectual Property Organisation

Lieven Vermaele

Director EBU TECHNICAL

European Broadcasting Union


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Innovation

Innovation happenshappens

In devices (mobile phones, PDA, i-pod, PC, )

In networks (broadband, 3G, DVB-H, )

In services (on demand, interactive, breaking news, podcast )

Innovation createscreates

Competitive markets

New economic models

New content, concepts and advertising models

New (alternative) players or bring them together

New offer or a better deal (service, price) for the consumer

Innovation causescauses

important changes in our eco-systems/value chain

an (r)evolution and cannot be stopped

As long as you are in control of new (techn) implementations,

you can control the (r)evolution (teletext, digital radio, CD)

Today, BC org are less in control (mobile, Ipod, P2P, iPTV, Broadband)


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From broadcasting to media organisatons

Marketyesterday

Markettomorrow

C

ross-&

Multimedia

organisations

Traditional

organisations

New

media services

i-Player, i-pod,

Broadband media, ...

New non-linear

programming

radio & TV

Expanded

linear programming

radio & TV

(more choice &quality)

Current

linear programming

radio & TV

(one-to-many)

Broadcasting organisations evolve to (multi-)media organisations

and are (cross-)active in all media services on different platforms

more

control

more

choice

& quality

more

services


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intentional use:

wallpaper, lean backward, surprise me

interactivity: easy, simple, low

screen: large, HDTV, home cinema (high quality)

rich and multimedia content

intented for shared usage

intentional use:

Lean forward, brief/surprise me

(inter)activity: high

screen: medium

rich multimedia and interactive content

mainly for personal (deeper) usage

intentional use: good companionship, interact, briefme

interactivity: high

screen: small

content mainly for ad hoc usage

Shared context

Mobile context

Personal context

Media usage context (network + platform)


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Area of media services and media context

1 2 3

4 5 6

7 8 9

LINEAR

(audio-visual mat)

NON LINEAR

(audio-visual mat)

MULTIMEDIA

(data, text, pictures, game)

MEDIA- SERVICES

ME

DIA-CONTEXT

SHARED

(lean backward)

PERSONAL

(lean forward)

MOBILE

(on the move)


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Triple playin content and in context

1 2 3

4 5 6

7 8 9

LINEAR

(audio-visual mat)

NON LINEAR

(audio-visual mat)

MULTIMEDIA


MEDIA- SERVICES

ME

DIA-CONTEXT

SHARED

(lean backward)

PERSONAL

(lean forward)

MOBILE

(on the move)

Media companies:

a integrated media service via onebrand

media experienceadapted/presented for everycontext


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Media organisations grow ...

1 2 3

4 5 6

7 8 9

LINEAR

(audio-visual mat)

NON LINEAR

(audio-visual mat)

MULTIMEDIA


MEDIA- SERVICES

ME

DIA-CONTEXT

SHARED

(lean backward)

PERSONAL

(lean forward)

MOBILE

(on the move)

Media companies expected by tgepublic to be active on all platforms:

Different services

Different networks

Different devices


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Total media experience ... total value

Morgan Stanley tech reports . Source: CBS Sports Interactive


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Mature media services high customer valuevalue of investment versus protection of service


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Multi channel and multi-platform delivery

Most important

devicesTraditional

Media TV

Analogue cable/terr

Broadband DSL/Cable,

FM analogue Radio

PC

Multi-purposedevices

Multi-

and cross-media

offer

TV

Analogue Cable

Broadband Cable

FM analogue

Radio

PC

iDTV

HDTV

PCTVGSM

Game Cons

Digital Cable

ADSL/Broadband TV

VDSL

GPRS

UMTS/3GDAB

Satellite, Others: PDA,

From

Towards

Traditional channel

Multi-Channel

Media content will be delivered via different technologies (=channels) to differentdevices (=platforms). The media users expect that this content (brand) will be

accessible continuously and via interoperable devices.


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Different networks to reach the public (New: broadband)

IPTV over DSL compared with DVB-S and DVB-C

12

linear IPTV and IPRadio

Voice-phone

ARD

DSL-

head end IPTV

DVB-S

Broadband-

cable-

head end

Distribution

DVB-C

Broadband-InternetWWW

+

DSL-Access

Satellite

DSLAMPoP

IPTV IPRadio

Multicast

Unicast WDR November 2008,Technology and

InnovationManagement


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IP/Broadband based media services

Managed & Un-Managed solutions

13Source: www.openiptvforum.org


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Consumer Access to Internet Content on/for the TVDifferent devices come to the market

PC-centric Vertical operators

Windows Media

Extender

Desktop PC

+

Media Center

Software

+

Media CenterPC

for the living room Multi-play bundles

HD on-demand PVR functionality

Media Guide

Local content

Differentiators

+ Flexible platform

+ Processing power- Complicated

- Costly

+ Television focused

+ Managed Service- Closed system

- Limited offer

- Monthly subscription charge

CE-centric

Integrated

Philips NetTV

Sonys Bravia Link

ActiVila in JapanDedicated-device approach

Vudu

Xbox 360

Game consoles

PS3

TiVoApple TV

+ Easy experience

+ Cost effective

+/- (semi-) open system


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What is P2P (Peer-to-Peer)?

P2P is a distribution network

using the users infrastructure

each userreceives and

transmits segments to other

users

Users must allow to use their

machines storage,

processing power and

upload capacity

Both linearand on-demandservices over the internet

real time video/audio streaming

file downloading

WDR November 2008, Technology and Innovation Management 15


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P2P ease to use roles?

16

Seeder of

media file

1. break down

into pieces

x..a.x..0.

2. SHA1- Hash of

pieces and source

Tracker-Server organises and updates

sources (Peers) of the Torrents

3. Torrent-file

with metadata

and Hashs

2 kB

4. Transfer of Torrent- file via

Mail, Webserver orRSS

6. Download

of 1st Piece

WDR November 2008, Technology and Innovation Management


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P2P- legal usage

P2P usage by broadcasters

P2P assisted Live-Streaming

Octoshape: DW-World, TVE - Televisin Espaola, ESC 2008,

EBU Media Portal

P2P based on-Demand Streaming respectively Download:

- BBCs iPlayerP2P usage by content aggregators

P2P supported Live-Streaming:

Zattoo (Belgium, Denmark, Germany, France, UK, Norway,

Switzerland, Spain)

Miro combines a Software based open content guide with RSSand BitTorrent (BT): platform forvideo podcasts from NBC, PBS,

NRK,

17


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P2P illegal usage

Music was my first love ... but others follow


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P2P illegal usageMedia types: traffic volume content type (Germany, BitTorent)


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Future outlook

Bandwidth growth


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Future outlook

Subscriber growth


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Future outlook

Performance growth

more performant systems arrive in the home

professional tools enter and can be run at home


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Future outlook

Storage growth


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Conclusions

Today, unlawful copying and redistribution of broadcasts can be done

more easier by anybody without special technical knowledge

New technologies and services to improve the consumption of

broadcasts will be developed only if the broadcasters'

investments therein are adequately protected

Broadcasters need effective protection against any unauthorized

retransmission of their broadcasts, i.e. via any platform, and be it

simultaneously, deferred, or only partly


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EBU TECHNICAL

Thank you

Lieven Vermaele

Documents

Sccr Im Ge 09 Presentation 4