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WHOWE ARE?
SMG is sport, lifestyle marketing and talent representation company. We build bridges between sport and business by developing innovativemarketing strategies to keep our clients one step ahead of the changing market trends.
PHILOSOFY
Our mission is to deliver products and services that enrich the experience of all sport-lovers. Our ability to fulfill this mission is founded on thetechnological & industry expertise we apply in creating our products.
Consultancy+Strategy
PR+Media
Events-Experiental
Social Media
Digital
Talent Rep-on
Venue Management
Sponsorship Amplification
WHATWE DO?
SPORT+BRAND
We emotionalize brands through emotion of sport. We know sport. We know how it inspires passion, influences change, engages nations and wins business. And we know how to use iteffectively as a potent business tool. That's why we can turn it into a key marketing asset for you and your organization.
KEY TARGETGROUP
FANS.
SMG helps to understand the emotion, devotion and irrationality that make “fans” behave so differently from consumers. We help to build bridges between brand and fans through sport.
AREASOF EXPERTISE
CONSULTANCY+STRATEGY
Strategy. Exclusively for your business, applying all the necessaryengagement and promotion tools, to help your brand navigate through the dynamic world of sport.
Comprehensive partnerships development. We help brands to identify, build and execute strong sport partnerships.
Rights Delivery / Consultancy. We help sponsors and brands involved get maximum rights (& deliver them) and benefits from sport partnerships.
PR+Media
From placements within our studio shows and leading portfolio of live sporting events to multimedia franchise positions, branded content, and innovative digital activations, SMG together with CBC Sport Channel will work with you to create advertising experiences to deliver the results that matter.
EVENTS
Premium professional sport events. We offer full turnkey solutions that are approved by the most prominent bodies in sport administration
Event logistics and production. Underpins the solidity of our offer, en-abling us to procure sponsorship deals that contribute to our marketing strategy. In turn, we pursue growth in gate revenue through creative ticket sale tactics that balance pricing and the social experience of live events
Initial conception and planning. We create innovative event formats that reach new demographics, are commercially sustainable and gain great popularity and visibility. Our goal: offer an exclusive investmentproposition to broadcasters, sponsors and media
SOCIAL MEDIA+DIGITAL
SMG provides full range of digital marketing services:
Social MediaContent CreationData AnalysisProduct Development
REC model:
We help our customers to reach, engage and convert sports audiencesinto customers in the digital domain
TALENTREPRESENTATION
Contract negotiation. We offer our clients expert services in their deals with sponsors, teams, leagues, etc.
Discovery and promotion of young talent. We provide young talent with careful career planning, consult in professional development and provide professional development services
Athlete representation and management in various sport domains. We build and manage powerful personal brands for our clients. We provide meticulous, thorough and professional services in: - Appearances - Branding - Career management - Logistics - PR, DIGITAL PLATFORMS and COMMUNITY
VENUEMANAGEMENT
Stadium and Arena Management. Our approach to stadium and arena solutions spans the entire range of services needed to successfully design, finance, build, operate and market a modern and attractive venue.
SPONSORSHIPAMPLIFICATION
We help brands maximize their value from sport partnership. SMG guides brand through the whole lifecycle of sponsorship deal by amplifying its presence in chosen sport domain
Sponsorship Sales. We sell sponsorship rights for exclusive sport events / athletes / teams / sport halls and arenas
OURPROJECTS
Baku Marathon 2016
The first half marathon held in Baku, with the participation of more than 7000 people. The project was created and carried out from A to Z by SMG.
MFL
The first official registered amateur mini football league. The project was created and carried out from A to Z by SMG.
PROJECTS WE AREINVOLVED IN
UEFA Under 17 championship in Baku: Creation and execution of PR & Communication strategies and concepts, followed by advertisement production; Promotion in schools
Neftchi: Communication strategy and rebranding
Sabail: Positioning; branding; Marketing, PR, communication strategy and execution; SMM & content management
Sumgayit: Merchandise branding
PROJECTS WE AREINVOLVED IN
Socar Euro 2016 Baku Fan Viewings: A single time event, with a total participation of more than 5000 people.
Baku Olympic Stadium: Event concepts; pricing policy and rent of the advertisement places
Sportster: Marketing, PR, communication and sales strategy andexecution; SMM & content management.
CBC Sport: Creating detailed concepts of programs, fit for advertisers targeting specific audience; Sales
OUR CLIENTSAND PARTNERS
www.sportmarketing.az