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2016 Breast Cancer Campaign CHI St. Lukes Health /Traditional Media
ME LO DIJOUN PAJARITO En octubre, CHI St. Luke's Health estará corriendo la voz sobre la
prevención del cáncer de mama. Temas como la importancia de
la detección temprana y las mamografías periódicas serán
realzados con ayuda de unos cómplices muy especiales: los
�amingos rosados.
Ayúdanos a correr la voz sobre la prevención del cáncer de mama,
llevándote a casa un �amingo por sólo $15. Están a la venta en todos
los hospitales CHI St. Luke's Health y exhíbelo en todos lados,
compartiendo fotos en las redes sociales. Esto nos ayudará a salvar
más vidas. Las ganancias recaudadas serán donadas al St. Luke's
Foundation para investigación, educación y tratamiento del cáncer.
Agenda tu mamografía en línea e infórmate sobre dónde puedes
comprar tu �amingo en CHIStLukesHealth.org/BreastCancer
BREAST CANCERIS FOR THE BIRDSDuring October, CHI St. Luke’s Health is spreading the word about
early detection and the importance of regular mammograms with
some unlikely accomplices…pink �amingos!
Show your support for breast cancer awareness by purchasing your
�amingo for $15 at any CHI St. Luke’s Health hospital. Then display
it at your home or work, share photos on social media, and help save
lives. All proceeds bene�t breast cancer education, research,
and treatment through the St. Luke’s Foundation.
Schedule your mammogram online, and �nd out where to
get your �amingo at CHIStLukesHealth.org/BreastCancer
Texas Division
Print Ad English
1 In 8 WomenWill Get Breast Cancer
CHI St. Luke’s Health: Breast Cancer Is For The Birds Shirt Designs
(Not To Scale)
Option D
Front
Back Side
Breast CancerIs For The Birds
1 In 8 WomenWill Get Breast Cancer
CHI St. Luke’s Health: Breast Cancer Is For The Birds Shirt Designs
(Not To Scale)
Option D
Front
Back Side
Breast CancerIs For The Birds
Breast Cancer Awareness Month Activities
Friday, October 7 11am to 2pm O’Quinn Medical Tower Sky Bridge Friday, October 14 11am to 2pm Bertner Cafe
Friday, October 21 11am to 2pm O’Quinn Medical Tower Sky Bridge Friday, October 28 11am to 2pm O’Quinn Medical Tower Lobby
In honor of Breast Cancer Awareness Month, join Baylor St. Luke’s each Friday during October to learn more about risk factors, statistics, signs and symptoms, and how you can help save lives!
T-Shirt
Flyer
1 In 8 WomenWill Get Breast Cancer
CHI St. Luke’s Health: Breast Cancer Is For The Birds Shirt Designs
(Not To Scale)
Option D
Front
Back Side
Breast CancerIs For The Birds
Proof-of-Purchase Tags
Thank You ForYour Support!
CHIStLukesHealth.org/BreastCancer
Take Home
Snap An ImagePost on social media#BC4TheBirds
Proudly Display in Yard or Business
2016_Breast_Cancer_ProofPurchase_Tags.pdf 2 9/27/16 3:28 PM
2016_Breast_Cancer_ProofPurchase_Tags.pdf 1 9/27/16 3:28 PM
Breast Cancer
Is For The Birds
2016_Breast_Cancer_Awareness_Plaque_RTP.indd 1 9/26/16 11:13 AM
Plaque
2016 Breast Cancer Campaign CHI St. Lukes Health /MerchandisingTexas Division
To purchase your Flamingo, visit the Auxiliary O�ce on the First Floor near
Bates Lobby.
Proudly display your Flamingo at your home or business to spread awareness in our communities.
Join Us in Support of Breast Cancer Awareness!
CHIStLukesHealth.org/BreastCancer
ApptASAP.orgSchedule Your Mammogram Online @
Poster
Banner
Stand Up ToBreast Cancer!
During October, we’re proudly displaying Flamingos
breast cancer.
Purchase one of our Breast Cancer Awareness Flamingos for $15 for breast cancer education,research, awareness.
CHIStLukesHealth.org/breastcancer
Banner
2016 Breast Cancer Campaign CHI St. Lukes Health /MerchandisingTexas Division
Stand Up ToBreast Cancer!
CHIStLukesHealth.org/breastcancer
During October, we’re proudly displaying
Flamingos honoring the courageous women and
men a�ected bybreast cancer.
Purchase one of ourBreast Cancer Awareness
Flamingos for $15 for breast cancer education,
research, awareness.
MakeBreastCancerfor the birds
MakeBreastCancer…
Learn How You Can Help Save Lives
CHI St. Luke’s Health Breast Cancer Animated Ad Concept
300 Í 250 Display Ad (Not To Scale)
Frame OneText comes into focus from blur. Ellipsis appears one dot after the other and pulsates. This is to keep viewer interested in next slide in that they need to know what the additional text is.
Frame TwoPink box rotates clockwise with anchor in bottom-left corner. Flamingo drops in from top. Text bumps up when “for the birds” slides up from bottom.
Frame ThreeFlamingo and pink box slide to the right when larger �amingo head pushes a call-to-action button under the �rst �amingo’s beak. Logo in a more saturated pink box comes up from bottom.
Don't Get Bird Brain!
Schedule Your Mammogram }
Buy a Bird.Help Save a Life.
Find a Flamingo }
Get The Facts }
CHI St. Luke’s Health Breast Cancer Static Ad Concept
300 Í 250 Display Ad (Not To Scale)
Proactive ResponseHi NAME, in our e�orts to make breast cancer a thing of the past, our Breast Cancer Is For The Birds movement raises funds for breast cancer initiatives, spreads knowledge and awareness, and helps save lives. Feel free to learn more here: <link>
CHI St. Luke’s Health Breast Cancer Facebook Ad Concepts
1200 Í 628 Facebook Ad (Not To Scale)
Facebook Ads
Static Web Ads
Animated Web Ad
2016 Breast Cancer Campaign CHI St. Lukes Health /Digital MediaTexas Division
2016 Breast Cancer Campaign CHI St. Lukes Health / Digital MediaTexas Division
Infographic
Homepage Web Banner
2016 Breast Cancer Campaign CHI St. Joseph Health /Traditional MediaTexas Division
#StandingUpToBreastCancer
Print Ad
Outdoor
CHIStJoseph.org/BreastCancer
Snap a photoPost on social media#StandingUpToBreastCancer
Take homeProudly display in your yard or at your business
THANK YOUFor Your Support!
2016 Breast Cancer Campaign CHI St. Joseph Health /MerchandisingTexas Division
Join Us in
During October, purchase one of our Breast Cancer Awareness Flamingos for $15. All funds raised will support the CHI St. Joseph Health Foundation for Breast Cancer Education and Awareness.
To purchase your Flamingo, please visit CHI St. Joseph Health Cancer Center.
Proudly display your Flamingo at your home or business to spread awareness in our communities.
Schedule your mammogram today. Please visit CHIStJoseph.org or call 979.431.3914
STANDING UPto Breast Cancer
STANDING UPto Breast Cancer
Wear Pink Day CeremonyPut on your PINK and join CHI St. Joseph Health as we proclaim “Wear Pink Day” in Bryan/College Station!
Monday, October 10, 11 amCHI St. Joseph Health Regional Hospital Main Lobby
Wear Pink Day Ceremony: • Reading of o�cial City of Bryan proclamation • Physician speakers • Light refreshments
Y O U ’ R E I N V I T E D
During October, purchase one of our Breast Cancer AwarenessFlamingos for $15. All funds raised will support the CHI St. Joseph Health Foundation for Breast Cancer Education and Awareness.
CHIStJoseph.org/BreastCancer
During October, we’re proudly displaying Flamingos honoring the courageous women and men a�ected by breast cancer. You can purchase one of our Breast Cancer Awareness Flamingos for just $15.
CHIStJoseph.org/BreastCancer
STANDING UP to Breast Cancer
Poster Flyer
Proof-of-PurchaseBanner
STANDING UPto Breast Cancer
Join us & share your photo using #StandingUpToBreastCancer
CHIStJoseph.org/BreastCancer
Plaque
CHI St. Joseph Health: Standing Up To Breast Cancer Display Ads
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CHI St. Joseph Health: Standing Up To Breast Cancer Display Ads
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CHI St. Joseph Health: Standing Up To Breast Cancer Display Ads
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Display Ads
2016 Breast Cancer Campaign CHI St. Joseph Health /Digital MediaTexas Division
CHI St. Joseph Health: Standing Up To Breast Cancer Facebook Ads
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CHI St. Joseph Health: Standing Up To Breast Cancer Web Banner
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Facebook Ads
Web Banner
Facebook Cover
2016 Breast Cancer Campaign CHI St. Joseph Health /Digital MediaTexas Division
CHI St. Joseph Health: Standing Up To Breast Cancer Facebook Post
(Not To Scale)
Example
3
CHI St. Joseph Health: Standing Up To Breast Cancer Facebook Cover
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CHI St. Joseph Health: Standing Up To Breast Cancer Infographic
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Infographic
Facebook Post
Homepage Web Banner