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GONZALO GEBARACMO WALMART CHILE
TRANSFORMACIÓN EN EL CORE DEL NEGOCIO
SAM WALTON
“Sólo hay un jefe.El Cliente. Y puede despedir a todos en la compañía desde el presidente hacia abajo, simplemente gastando su dinero en otra parte.”
La tecnología forma parte
de nuestra vida cotidiana.
TENEMOS QUE TRANSFORMAR
NUESTRO NEGOCIO
(CC) Videvo
LAS PREFERENCIAS DE LOS CLIENTES ESTÁN SIEMPRE CAMBIANDO
¿CÓMO PODEMOS TRABAJAR PARA ENTENDER MEJOR AL CLIENTE?
Pasamos de la relación
transaccional a la emocional
NUEVASMÉTRICAS
ADVANCED ANALYTIC
—Life Time Value—% Cliente Omnicanal—Posicionamiento de búsquedas—Revenue Per Conversion—SEM Investment—NPS
Inteligencia artificial
CUARTA REVOLUCIÓN INDUSTRIAL
SER ÁGILES
E F M A M J J A S O N D
SER ÁGILES
ESTAR CONECTADOS
SER ÁGILES
ESTAR CONECTADOS
ANALIZAR
Walmart estamos sumando profesionales científicos, data scientists,
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“No tiene sentido contratar a personas inteligentes y después decirles lo que tienen que hacer. Nosotros contratamos a personas inteligentes para que nos digan qué tenemos que hacer”.
STEVE JOBS
CLIENTE OMNICANAL
OMNICANALIDAD
“locales”: 380“tiendas PickUp”: 21“aperturas 2020”: 46“PickUps 2020”: 100“remodelaciones 2020”: 110“transacciones /semana”: 4.200.000“clientes.cl /semana” +3.000.000“productos Cornershop /día”: 2000
Experiencia
OMNICANAL
CUSTOMER CENTRICITY
COMO EJE ESTRATÉGICO
Convicción
EL CAMINO HACIA EL FUTURO
Walmart vive la transformación más grande de su historia.
CADA EMPRESA ES UN ALMA
kg de alimentos donados personas beneficiadas
+61mil +300mil
BIENVENIDOS AL NUEVO MUNDOBIENVENIDOS AL CAMBIO
LA ERA OMNICANAL
21ST CENTURY LEADERSHIP
21ST CENTURY LEADERSHIP
“Estos objetivos son ambiciosos y aspiracionales; y no estoy seguro cómo alcanzarlos… Al menos, no por ahora. Esto obviamente llevará algo de tiempo. Pero conocemos el camino”.
LEE SCOTT
GONZALO GEBARACMO WALMART CHILE
TRANSFORMACIÓN EN EL CORE DEL NEGOCIO