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FOOD &
TV
Le Meilleur Pâtissier ©M6
Grill den Henssler
EDITOR IP Network - Stéphane Coruble 45 boulevard Pierre FriedenL-1543 LuxembourgT. +352 42142 4721
PUBLISHING&COMMUNICATIONCarine [email protected]
Coraline [email protected]
EDITORIAL STAFFDiane [email protected]
Photography. Le Meilleur Pâtissier ©Marie Etchegoyen/M6, Grill den Henssler ©Helena Fürst, Sophia Wollers
Graphic Design. Emilie [email protected]
www.ip-network.com@ipnetwork_rtl
11
Food & TVCooking and TV is the perfect combination to attract viewers and potential clients!
TV cooking shows are successful as ever, drawing
in millions of viewers across Europe. Cooking fans
not only love to watch the shows; they also check out
the dedicated sites for tips, and share their favourite
recipes online.
Moreover, TV is the most powerful medium. It’s
watched 3h55 on average per day per individual in
the EU and reaches 72.5% of Europeans.
The massive upsurge of online videos has conse-
quently increased the total time audiences spend in
front of their screens – whether TV, laptop, tablet or
smartphone. In this new Total Video World, the aim is
to provide powerful, evocative images that move the
audience, regardless of how and on which device the
content is distributed.
To reach the most cooking fans and potential clients,
use the expressive storytelling power of TV!
In order to stand out from the crowd, choose a crea-
tive premium strategy for the programme with a
solid affinity to your brand for effective results.
Brand content allows you to fully associate your
brand with the image and values of the cooking show.
This brochure will give you an overview of how IP Net-
work can help you develop a campaign across Europe.
Source: International TVKF 2016 Grill den Henssler ©Helena Fürst, Sophia Wollers
2
Cooking: a high-performing genre on TV
6TH SEASON
2.22 M VIEWERS 3+ ON
AUD. SHARE 14-59:
9.8% vs 6.1% for the prime time channel’s share
7TH SEASON
3.29 M VIEWERS 4+ ON
AUD. SHARE WRP 15-49:
21.7% vs 20% for the prime time channel’s share
462,700 VIEWERS 4+ ON AUD. SHARE PRP 18-54: 34.6% vs 28.1% for the prime time channel’s share
3
3RD SEASON
2.13 M VIEWERS 4+ ON
AUD. SHARE HOUSEWIVES:
14% vs 13.6% for the prime time channel’s share
3RD SEASON
593,800 VIEWERS 4+ ON
AUD. SHARE PRP 18-54: 31.2%vs 24.9% for the prime time channel’s share
593,800 VIEWERS 4+ ON
Powerful, long-running, audience booster.
Jan-Aug 2016, except Spain: Sept-Dec 2015Source: Médiamétrie/Médiamat [France]; AGF/GfK Fernsehforschung, TV Scope [Germany]; Eurodata TV | Kantar Media [Spain];
Eurodata TV CIM / GFK Audimetrie [Belgium]
4
Total Video ContentUNITED KINGDOM BELGIUM
SWITZERLAND
CROATIA
HUNGARY
NETHERLANDS
LUXEMBOURG
FRANCE
ITALY
SPAIN
SECRETCHEF
Non-exhaustive list
5
GERMANY
AUSTRIA
UNITED KINGDOMITVSecret ChefThe Chopping BlockITV2Hell’s KitchenITVBEDinner Dates
LUXEMBOURGRTL TÉLÉ LËTZEBUERGMmmh de kulinaresche Magazin Anne’s Kitchen Mäi klénge Restaurant doheem
FRANCEM6La meilleure boulangerie de FranceTop ChefLe meilleur pâtissierLe meilleur pâtissier célébritésCauchemar en cuisineLes chefs contre-a© aquentObjectif Top ChefLes petits cuistotsW9 Un dîner presque parfaitCauchemar en cuisine: Gordon Ramsay6TERNorbert et Jean le défi Norbert Commis d’offi ceTÉVASucrément bonPARIS PREMIÈRECauchemar en cuisine: Gordon RamsayTrès très bon
ITALYRAI1La prova del cuocoDe© o Fa© oI Fa© i VostriLinea Verde
SPAINANTENA3Top ChefKarlos Arguinano en tu cocinaNEOXUna Chef en casaNOVACocina con Bruno OteizaCocineros espanoles por el mundoKarlos Arguinano en tu cocinaPesadilla en la cocina
NORTH BELGIUMVTMSofi e in de Keuken vanMij n pop-up restaurantVitayaMy Kitchen Rules
SOUTH BELGIUMRTL TVITop ChefObjectif Top ChefLe meilleur pâtissierLe meilleur pâtissier célébritésMartin BonheurLa grande baladeCauchemar en cuisine
CROATIARTL TELEVIZIJA3,2,1 Kuhaj!
SWITZERLANDNETHERLANDSRTL4Ja, ik wil een taart!Uit eigen keuken RTL5Ramsay’s Kitchen nightmareWie is de chefTop ChefRTL LOUNGEGordon’s Ultimate Cookery CourseTopchef tegen sterrenchef
GERMANYRTLGuten Morgen DeutschlandPunkt 12VOXDas perfekte DinnerDas perfekte Promi DinnerGrill den HensslerHenssler grenzenlosKitchen impossibleRTL IIDie Kochprofi sLecker Schmecker Wollny
HUNGARYRTL KLUBKonyhafőnök (Master of the kitchen)Street kitchen RTL IIKonyhafőnök Junior (Junior Master of the Kitchen) Vacsoracsata Hagyjál főzni! (My mum cooks be� er than yours)
6
Focus on a success story
The best professional chefs from across the country compete in the wildest challenges to prove they can be the year’s Top Chef.
FRANCE / M6
3.29M VIEWERS 4+
AUD. SHARE WRP 15-49: 22.1%
SWITZERLAND / M6
114,192VIEWERS 4+
AUD. SHARE ADULTS 15-49: 26.5%
Source : Médiamétrie/Médiamat [France], Jan-Apr 2016; Eurodata TV CIM / GfK Audimetrie [Belgium], Jan-Apr 2016; Euro-data TV | Kantar Media [Spain], Sept-Dec 2015; Eurodata TV | Stichting Kij kOnderzoek (SKO) [Netherlands, The], Jan-Jun 2016, Kantar Media [Switzerland], Jan-Apr 2016
7
SPAIN / ANTENA 3
2.13M VIEWERS 4+
AUD. SHARE ADULTS 16-54: 17.6%
BELGIUM SOUTH / RTL TVI
462,700 VIEWERS 4+
AUD. SHARE SHOPPERS 18-54: 34.6%
NETHERLANDS / RTL 5
71,000 VIEWERS 3+
AUD. SHARE ADULTS 20-49: 5.1%
BELGIUM SOUTH / RTL TVI
8
New cooking formats
UNITED KINGDOMHarry Hill’s Tea Time
CONCEPT
Harry Hill interviews celebrities in a comedy cooking series, while teaching them to whip up a meal of zany recipes.
UNITED KINGDOMSecret Chef
CONCEPT
A series in which a professional chef secretly trains guests who want to surprise their family and friends with a sensational meal.
FALL 2016
FALL 2016
9
GERMANYFamily Dinner
CONCEPT
The chief Nelson Müller brings family members together for a meal while they sort out their issuesat the dinner table.
NETHERLANDSAll-In Kitchen
CONCEPT
All-in Kitchen is a comedy series that follows Hein, Julian and Tjé, three characters from the series Bluf.
Source : NOTA
FALL 2016
FALL 2016
10
Unique content on all screens & platforms with iconic talents
ICONIC PROGRAMMES
WEB PLATFORMS
TALENTS
11
12
Our talents
Dynamic Channels dedicated to cooking in Germany and France
Sallys Tortenwelt GERMANYSUBSCRIBERS: 815K
Germany’s most popular food channel can feature kitchen appliance vir-tuosos! It reaches a minimum of 180K video views per month, but trend-ing topics can reach even 500K.
13
FastGoodCuisine FRANCESUBSCRIBERS: 1.4 M
FastGoodCuisine, the most successful fast food channel on YouTube, offers simple and delicious recipes. 500K monthly video views
These talents are part of Divimove
14
New Food Categories on TV in 2015
Food sector: the most dynamic on TV
Top 3 Advertising Sectors in Europe*
#1Food
NON-ALCOHOLIC BEER
FROZEN FOOD
INSTANT OR SEMI-PREPARED MEALS
DIET DRINKS AND LEMONADE
DESSERT FOR KIDS
SOUPS
#2TELECOMMUNICATIONMOBILE COMMUNICATION
#3FINANCEBANKINGFINANCIAL INSTITUTIONS
15
TV Ad Spending in the Food Sector in 2015
Number of New Products on TV in 2015
TV SPENDING IN GROSS K€ TV SHARE
FRANCE 2,447,075 66%SPAIN 2,674,419 82%GERMANY 2,493,544 76%NETHERLANDS 648, 431 81%BELGIUM 369, 459 74%
500
160
350300
170
GERMANY
SPAIN
FRANCE
NETHERLANDS BELGIUM
*TV Key Facts 2016Source: Local institutes, Gross figures
16
360°
DISPLAY AND VIDEO ADS ON OUR WEBSITE
IN-SHOW ADVERTISING: REAL TIME TV SPOT - PROGRAMMSPLIT
IN-SHOW ADVERTISING: PRODUCT PLACEMENT
BEFORE : PROGRAMME
AFTER: PROGRAMME
BEFORE : PROGRAMME
AFTER: PROGRAMME
INSTORE ACTIVITY
DEDICATED WEBSITE
ON SCREEN/ONLINE COMPETITION
SOCIAL MEDIA ACTIVATION
ONLINE EDITORIAL PROMOTION
LICENSING & PRODUCT PACKAGING
DIGITAL ADS DISPLAYED ON OUR
MOBILE APPSMOBILE APPS
DISPLAY AND VIDEO ADS ON OUR WEBSITE
IN-SHOW ADVERTISING: REAL TIME TV SPOT - PROGRAMMSPLIT
IN-SHOW ADVERTISING: PRODUCT PLACEMENT
BEFORE : PROGRAMME
AFTER: PROGRAMME
BEFORE : PROGRAMME
AFTER: PROGRAMME
INSTORE ACTIVITY
DEDICATED WEBSITE
ON SCREEN/ONLINE COMPETITION
SOCIAL MEDIA ACTIVATION
ONLINE EDITORIAL PROMOTION
LICENSING & PRODUCT PACKAGING
DIGITAL ADS DISPLAYED ON OUR
MOBILE APPSDISPLAY AND VIDEO ADS ON OUR WEBSITE
IN-SHOW ADVERTISING: REAL TIME TV SPOT - PROGRAMMSPLIT
IN-SHOW ADVERTISING: PRODUCT PLACEMENT
BEFORE : PROGRAMME
AFTER: PROGRAMME
BEFORE : PROGRAMME
AFTER: PROGRAMMEPRODUCT PLACEMENT PRO
INSTORE ACTIVITY
DEDICATED WEBSITE
ON SCREEN/ONLINE COMPETITION
SOCIAL MEDIA ACTIVATION
ONLINE EDITORIAL PROMOTION
LICENSING & PRODUCT PACKAGING
DIGITAL ADS DISPLAYED ON OUR
MOBILE APPS
PROGRAMMEE
PROGRAMMMME
DISPLAY AND VIDEO ADS ON OUR WEBSITE
IN-SHOW ADVERTISING: REAL TIME TV SPOT - PROGRAMMSPLIT
IN-SHOW ADVERTISING: PRODUCT PLACEMENT
BEFORE : PROGRAMME
AFTER: PROGRAMME
BEFORE : PROGRAMME
AFTER: PROGRAMME
INSTORE ACTIVITY
DEDICATED WEBSITE
ON SCREEN/ONLINE COMPETITION
SOCIAL MEDIA ACTIVATION
ONLINE EDITORIAL PROMOTION
LICENSING & PRODUCT PACKAGING
DIGITAL ADS DISPLAYED ON OUR
MOBILE APPS
DIGITAL OWNED MEDIA
TV
INSTORE
EARNED
MED
IA
17
BRANDEDCONTENT
DISPLAY AND VIDEO ADS ON OUR WEBSITE
IN-SHOW ADVERTISING: REAL TIME TV SPOT - PROGRAMMSPLIT
IN-SHOW ADVERTISING: PRODUCT PLACEMENT
BEFORE : PROGRAMME
AFTER: PROGRAMME
BEFORE : PROGRAMME
AFTER: PROGRAMME
INSTORE ACTIVITY
DEDICATED WEBSITE
ON SCREEN/ONLINE COMPETITION
SOCIAL MEDIA ACTIVATION
ONLINE EDITORIAL PROMOTION
LICENSING & PRODUCT PACKAGING
DIGITAL ADS DISPLAYED ON OUR
MOBILE APPS
DISPLAY AND VIDEO ADS ON OUR WEBSITE
IN-SHOW ADVERTISING: REAL TIME TV SPOT - PROGRAMMSPLIT
IN-SHOW ADVERTISING: PRODUCT PLACEMENT
BEFORE : PROGRAMME
AFTER: PROGRAMME
BEFORE : PROGRAMME
AFTER: PROGRAMME
INSTORE ACTIVITY
DEDICATED WEBSITE
ON SCREEN/ONLINE COMPETITION
SOCIAL MEDIA ACTIVATION
ONLINE EDITORIAL PROMOTION
LICENSING & PRODUCT PACKAGING
DIGITAL ADS DISPLAYED ON OUR
MOBILE APPSDISPLAY AND VIDEO ADS
ON OUR WEBSITE
IN-SHOW ADVERTISING: REAL TIME TV SPOT - PROGRAMMSPLIT
IN-SHOW ADVERTISING: PRODUCT PLACEMENT
BEFORE : PROGRAMME
AFTER: PROGRAMME
BEFORE : PROGRAMME
AFTER: PROGRAMME
INSTORE ACTIVITY
DEDICATED WEBSITE
ON SCREEN/ONLINE COMPETITION
SOCIAL MEDIA ACTIVATION
ONLINE EDITORIAL PROMOTION
LICENSING & PRODUCT PACKAGING
DIGITAL ADS DISPLAYED ON OUR
MOBILE APPS
DISPLAY AND VIDEO ADS ON OUR WEBSITE
IN-SHOW ADVERTISING: REAL TIME TV SPOT - PROGRAMMSPLIT
IN-SHOW ADVERTISING: PRODUCT PLACEMENT
BEFORE : PROGRAMME
AFTER: PROGRAMME
BEFORE : PROGRAMME
AFTER: PROGRAMME
INSTORE ACTIVITY
DEDICATED WEBSITE
ON SCREEN/ONLINE COMPETITION
SOCIAL MEDIA ACTIVATION
ONLINE EDITORIAL PROMOTION
LICENSING & PRODUCT PACKAGING
DIGITAL ADS DISPLAYED ON OUR
MOBILE APPS
DIGITAL OWNED MEDIA
TV
INSTORE
EARNED
MED
IA
18
A unique & simplified access… IP Network 100% RTL Group
Top Chef
Broadcast & Digital Media Solutions
12 EUROPEAN COUNTRIESTo set up pan-European advertising campaigns
MORE THAN 300 DIGITAL PLATFORMSTo boost Total Video advertising campaigns
80 TV CHANNELSMultiscreen portfolio with leading & competitive positions
25 RADIO STATIONSIn 6 European countries
19
to RTL Total Video network for international advertisers
©M6
www.ip-network.com @ipnetwork_rtl
A WORLDWIDE PRESENCE15 IP Network offices & external agents across the globe
EXPERTISEFull marketing, research, media-planning & com-munication support
20
IP Network’s TV, digital & radio portfolioIP Network’s TV, digital & radio portfolio
LUXEMBOURG
GLOBAL
BELGIUM
UK
FRANCE
SPAIN
C
CROATIA
ITALY
HUNGARY
NETHERLANDS
AUSTRIA
GERMANY SWITZERLAND
Non-exclusive portfolio
Broadcast & Digital Media Solutions
www.ip-network.com@ipnetwork_rtl
HEADQUARTERSStéphane Coruble – Christophe Loisel
+352 42 142 47 21 - 45 boulevard Pierre Frieden - 1543 Luxembourg – Luxembourg
MARKETING+49 175 43 17644 – [email protected]
COMMUNICATION+33 1 56 69 42 85 – [email protected]
FRANCE-SWITZERLAND+33 1 56 69 42 00 - [email protected]
UK–USA+44 (0)20 7438 9865 - [email protected]
NETHERLANDS+31 35 711 39 28 - [email protected]
AUSTRIA+49 221 456 21910 - [email protected]
GERMANY+49 221 456 21930 - [email protected]
BELGIUM+32 2 337 63 80 - [email protected]
ITALY+39 02 36752 900 - [email protected]
SPAIN+34 91 702 34 84 - [email protected]
TURKEY+90 - 212 - 275 84 33 - [email protected]
SOUTH-EAST ASIA+66 (0) 2 104 9101 - [email protected]
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