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IOCL DEALER CONFERENCE MUMBAI, 23 rd AUG, 2016

WIPE Presentation (3)-1

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Page 1: WIPE Presentation (3)-1

IOCL – DEALER CONFERENCE

MUMBAI,

23rd AUG, 2016

Page 2: WIPE Presentation (3)-1

WIPE – THE WIPER PEOPLE

WIPE- The West India Power

Equipments (P) Ltd. is a

manufacturing company which

serves 100% dedicated OEMs

requirement of automobile

accessories. It is

headquartered at Lucknow.

WIPE’s Product Profile has a

range of Wiper Systems,

Metallic and non-metallic

automobile components and

their Aggregates, Gen Set

starter assemblies, mud flaps

and floor mats , Wind-screen

washer fluid etc.

WIPE’s plants are certified to all

National, International and

OEMs quality systems.

Page 3: WIPE Presentation (3)-1

WIPE’s ASSOCATION WITH MAJOR AUTOMOBILE BRANDS

Page 4: WIPE Presentation (3)-1

WIPE INDIA – THE MANAGEMENT PROFILE

Mr. Kamlesh Prasad MD & CEO

Mr. Paresh Prasad TD & COO

Mr. Shivesh Prasad Director

Capital Rs. 1.80Cr.

Assets Rs. 30 Cr.

Sales Turnover Rs. 180 Cr.

People Employed 779

Manufacturing Units Jagdishpur – U.P. (3) Chakan – Maharashtra (1) Kanchipuram – TN (1)

Page 5: WIPE Presentation (3)-1

WIPE’s ENTRY INTO RETAIL

• WIPE has decided to expand its presence in the retail space by launching it’s product ClearWipe

• It has chosen Indian Oil Corporation Limited as a partner to launch its products

• As a launch platform WIPE will conduct promotional activities at 10 IOCL Retail outlets in Mumbai for its brand ClearWipe

• WIPE has also associated with esteemed personalities in the Oil sector for launching it’s product nationally

Page 6: WIPE Presentation (3)-1

WIPE’S WINDSCREEN WASHER FLUID

• WIPE manufactures Wind Screen Washer Fluid for OEMs. This is supplied in Bulk as well as in sachets of different sizes

• OEMs have given their own Spare part No. to the this product

• Some OEMs mention the WIPE address where the product is manufactured while others sell under their own brand name

Page 7: WIPE Presentation (3)-1

Dirty Windshield Clear Windshield

TAKE YOUR PICK

Page 8: WIPE Presentation (3)-1

OUR CONSUMER

• He/she likes NEAT AND TIDY atmosphere and wants to move in fast cars, wishes to dance and dine in parties, clubs or hotels

• He/she does not like to touch a dirty or DUSTY WINDSCREEN with dry leaves, hydrocarbon film or bird dropping or dead insects on it

• He does not like WIPER SCRATCHES on the wind screen or screeching wiper noise

• He is STATUS CONSCIOUS and like to maintain his car with CLEAR WINDSCREEN ever ready to move

• He wants STRESS FREE, COMFORTABLE AND SAFE DRIVING

• He prefers the windscreen to be CLEANED DRY AUTOMATICALLY in a short time instead of cleaning by water

Page 9: WIPE Presentation (3)-1

THE SEASONS OF NEED

Rainy Season Water mist/dust which blocks the vision

Dry/Hot Season Dust/Deposit/Hydro- carbons blocks vision

Cold Season Fog/Frost/Mist gets deposited

Page 10: WIPE Presentation (3)-1

WIPE’s ClearWipe FOR ALL SEASONS

For all seasons A revolutionary solution, which works well for all seasons, ensuring stress free and comfortable driving.

Page 11: WIPE Presentation (3)-1

WIPE’s ClearWipe FOR ALL SEASONS

• ClearWipe WindShield washer Fluid pouch is easy to use and handle

• Cut the 50 ml pouch and pour into the washer tank and pour 1 litre clean water

• It instantly clears your Windscreen in just five wiper blade movements, enhancing

your windscreen visibility

Page 12: WIPE Presentation (3)-1

WIPE’s ClearWipe PACKAGING

Specially designed sachet for the modern consumer

Front Back

Page 13: WIPE Presentation (3)-1

WIPE’s ClearWipe RETAIL PROMOTION

Uniform of WIPE’s trained promotion crew, for the activity

T-Shirts Caps

Page 14: WIPE Presentation (3)-1

WIPE’s ClearWipe RETAIL PROMOTION

WIPE’s ClearWipe Promotion material

Leaflet

Standee

Page 15: WIPE Presentation (3)-1

WIPE’s ClearWipe RETAIL PROMOTION

WIPE’s ClearWipe Promotion material

Backdrop

Page 16: WIPE Presentation (3)-1

PROMOTIONAL PRICING

• MRP: Rs. 20/- per pouch

• Spl. Promotional Offer for the campaign: Rs. 180/- for 10 pouches

• WIPE’s promotional team will be on-field to assist the dealers

Page 17: WIPE Presentation (3)-1

LETS BEGIN THIS WIN-WIN PARTNERSHIP