Expanding Use Cases for Augmented Reality in Retail
AWE ASIA2015
Zugara – Leader in Augmented Retail Zugara – Leader in Augmented Retail SolutionsSolutions
• Leader in Augmented Reality Retail Solutions Since 2008; Natural User Interface and Analytics Focus
• Over 11 Years Experience In Retail / Commerce Space
• Virtual Dressing Room Products for both Web and Kiosks
• Computer Vision and Visual Data Experts
• Multiple Granted and Pending Patents in AR Retail Space
• Smithsonian
Truly Social
Shopping
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RecentZugaraClients
Overview of Zugara Virtual Dressing Room Overview of Zugara Virtual Dressing Room TechnologyTechnology
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Museu do Futbol - Museum/ Promotion / CRMMuseu do Futbol - Museum/ Promotion / CRM
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• Zugara Virtual Dressing Room platform used in museum to promote historical football jerseys
• 2 WSS for Kiosks stations featured in exhibit
• Mobile admin system used to allow visitors to take and share photo
• Over 3,000 photos shared in first month of exhibit
Aramark / MLB - In-Stadium / Drive to Aramark / MLB - In-Stadium / Drive to RetailRetail
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• Zugara Virtual Dressing Room platform used at MLB.com shop at MLB All-Star Game in Cincinnati
• Fans could virtually try on various MLB All-Star Theme apparel; actual on-site inventory promoted
• Fans could share or email their photos on mobile admin system
• The 2 Kiosk units now reside in Kansas City Royals and Pittsburgh Pirates’ stadiums
Aramark / MLB - In-Stadium / Drive to Aramark / MLB - In-Stadium / Drive to RetailRetail
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Aramark / MLB - In-Stadium / Drive to Aramark / MLB - In-Stadium / Drive to RetailRetail
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Aramark / MLB - In-Stadium / Drive to Aramark / MLB - In-Stadium / Drive to RetailRetail
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University of San Diego - In-Store / University of San Diego - In-Store / Product PromoProduct Promo
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• Zugara Virtual Dressing Room platform used in University Book Store
• Different categories of inventory available to view/try on (Mom’s, Dad’s, Male, Female, etc.)
• Virtual backgrounds add additional promotion of events / landmarks at USD
University of San Diego - In-Store / University of San Diego - In-Store / Product PromoProduct Promo
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Crayola You Design – Theme Park Experience Crayola You Design – Theme Park Experience / Purchase/ Purchase
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• Zugara Virtual Dressing Room platform used at Crayola Theme Park
• 6 Kinect Kiosk Stations and 6 iPad Stations Synchronized
• Children color image of car or dress; scan at iPad stations and then can virtually try on a 3D custom dress
• Photo scene customized with Virtual Backgrounds and Animations; available for print and purchase
Crayola You Design – Theme Park Experience Crayola You Design – Theme Park Experience / Purchase/ Purchase
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Crayola You Design – Theme Park Experience Crayola You Design – Theme Park Experience / Purchase/ Purchase
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Crayola You Design – Theme Park Experience Crayola You Design – Theme Park Experience / Purchase/ Purchase
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Smithsonian – 2D & 3D WSS FunctionalitySmithsonian – 2D & 3D WSS Functionality
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• Zugara AR Virtual Dressing Room Patent selected for Innovation Festival
• Showing 2D & 3D Functionality with WSS
• Smithsonian specific assets with virtual background feature
Smithsonian – 2D & 3D WSS FunctionalitySmithsonian – 2D & 3D WSS Functionality
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Smithsonian – 2D & 3D WSS FunctionalitySmithsonian – 2D & 3D WSS Functionality
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VSS – In- Store Virtual Dressing Room VSS – In- Store Virtual Dressing Room PrototypePrototype
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• Zugara Virtual Dressing Room platform optimized for in-store dressing room use
• Shoppers can digitally change and view color of clothing in display
• Multiple colors and patterns can be digitally altered
• Prototype technology deployed with Samsung / Nordstrom at NRF 2014 and RBTE / Ted Baker at RBTE London 2014
Augmented Reality 2.0 For Retail
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Augmented Reality 2.0 For RetailAugmented Reality 2.0 For Retail
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2nD Generation AR Technology In Market; Accelerating AR Adoption & Potential
• 2nd Generation Devices• Kinect 2, Project Tango, and HoloLens.
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Kinect 2Kinect 2
• Kinect 2 in market with developer adoption
• High Definition 3D, Virtual Backgrounds and better defined Body Mapping
• Ability to capture biometric user data
• Adoption occurring with events, in-store retail, in-mall, theme park attractions and museums
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Project TangoProject Tango
• Project Tango in market with developer adoption
• Mobile device with 3D camera to map environment
• Ability to better define/place AR objects in environment
• Adoption occurring with In-Store Retail pilots
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HoloLensHoloLens
• Announced in early 2015; expected in market early 2017
• Wearable device for AR / Hologram experience
• Ability to view and interact with AR content via gestures
• Projected adoption for in-home AR experience across multiple verticals
Augmented Reality 2.0 For RetailAugmented Reality 2.0 For Retail
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2nD Generation AR Technology In Market; Accelerating AR Adoption & Potential
• 2nd Generation Devices• Kinect, Mobile, etc.
• AR Studies & Surveys
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Accenture – 2014 Augmented Reality SurveyAccenture – 2014 Augmented Reality Survey
Accenture – 2014 Augmented Reality SurveyAccenture – 2014 Augmented Reality Survey
CMO Survey – Future Marketing TrendsCMO Survey – Future Marketing Trends
“[Marketing is] less likely to be measured in terms of customer acquisition and more in terms of customer engagement and
revenue impact”
Augmented Reality 2.0 For RetailAugmented Reality 2.0 For Retail
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2nD Generation AR Technology In Market; Accelerating AR Adoption & Potential
• 2nd Generation Devices• Kinect, Mobile, etc.
• AR Retail Studies
• Mobile AR Retail Data
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Mobile AR DataMobile AR Data
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Mobile AR Penguin application increased visits to Tokyo
Aquarium by 152%
Augmented Reality selected as most useful mobile tool
by CPG Shoppers.eMarketer
Augmented Reality in 2020
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Augmented Reality Market Projections - 2020Augmented Reality Market Projections - 2020
Augmented Reality Market Projections - 2020Augmented Reality Market Projections - 2020
Source: Gartner
SummarySummary
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In Closing…
• The 2nd Generation of AR is quickly accelerating both with technology and adoption
• Concept videos are still an ongoing issue leading to unrealistic expectations from consumers and brands
• AR market opportunities fragmenting across multiple devices / use case (i.e. mobile AR vs. Kinect)
Contact InfoContact Info
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Matthew SzymczykFounder & CEO310-566-7444
Alex GoldbergCTO
www.zugara.com
Zugara is changing the face of multi-channel retail. Since 2008, we’ve been developing Augmented Reality Retail solutions for the web, events and in-store retail. With a growing patent portfolio specific to AR & Retail, Zugara is focused on developing the future of retail today.
13101 Washington Blvd. Ste. 403Los Angeles, CA [email protected]
“The Best Way To Predict The Future Is To Invent It.” Alan Kay