BRAND OVERVIEW
Resident Evil is one of the most iconic and successful franchises in video games. The first
game was released in 1996 to critical acclaim and popularized the ‘survival horror’ genre.
With blockbuster live action movies, CG anime, manga, novels and numerous merchandising
lines such as action figures and apparel, the Resident Evil franchise is now firmly established
as a mainstay of contemporary culture.
The overarching plot of the series focuses on protagonists that battle against the fictional
Umbrella Corporation as well as mysterious viruses that cause outbreaks of zombies and
other mutated enemy creatures.
2016 marks the 20th anniversary of Resident Evil.
BRAND VALUES
CULT 20 years of history, from
retro appeal to modern
entertainment
juggernaut
GLOBAL Through it’s story,
characters and brand
reach, a phenomenon
with worldwide
recognition
HORROR The IP that started the
survival horror genre
and still leads it to this
day
BRAND APPEAL
18–40 MALES
66M UNITS SOLD
10 YEAR BRAND
HISTORY
85 TITLES SINCE
1996
BRAND APPEAL
31.7M VIEWS
6M LIKES
700K COMBINED
FOLLOWERS
KEY IMAGERY
LICENSING PRECENDENCE