Unit Test 6

Answer all thirty questions. There is one mark per question.

Language

1Complete a discussion about some photographs for a marketing campaign with the words in brackets. Write the words in their adjective, adverb, comparative or superlative form.

A: I like this picture of the couple on the boat. It's a (1) BETTER THAN (good) mage

.

because it shows the lifestyle of our customers.

B: Yes, but I think the people in it need to be (2) YOUNGER THAN (young). If we're going

target a (3) WIDER THAN (wide) market we need something

(4) MORE EXCITING THAN (exciting). How about this picture? If s much HARDER THAN (hard).

A: Yes. but the car is a bit male for me!

B: What do you mean?

A: Even the (6) MOST CYNICALLY (cynical) female customer in the world would see that this is

about men.

B: Women drive cars too!

A: But not ones as (7) LARGE (large) as that. No, 1 think the brand image should be

( 8 ) SOFTTER THAN (soft). Something that women wilt respond more

(9)MORE POSITIVELY (positive) to.

B: The third picture gives the (10) MOST EASILY (easy) understood image because it

actua!ly shows the product.

B: i know but how many adverts feature the product anymore? vocabulary

2Read the definitions and write in the missing consonants to make the word.

11 MARKETING MIX: Product, price, promotion and place are this.

12 BRAND: The name of a product or group of products.

13 ASPIRATIONS: The hopes and wishes of consumers.

14 CONSUMERS: The people who buy or use the products.

15 PITCH: What sales reps or adverts do when they sell a product.16 LOGO The symbol of company found on its products.

17 MARKETERS The people who market the products.18 ADVERTISE: To promote the product.

19 COMPETITORS: Other companies selling the same products.

3Tick the correct spelling of these words.

20 powerful (X) powerfull ( v. )21 inovative (_____ )innovative (X)22 originality ( X )originallity ( _____ )23 corupt ( )corrupt ( X )24 efective (__)effective ( X )useful phrases

4Underline the correct word in italics.

25 It's a BIT/few more expensive than the others.26 It's simply lot/WAY too expensive for my clients.27 This is BY /a far the better alternative.28 1 dont think there's MUCH /slightly difference to be honest.29 There are a FEW/ little changes on the newer mode!.30 It'll cost bit/SLIGHTLY more but it's worth it.

Unit Test 7

Answer al thirty questions. There is one mark per question.

Language

1 Use The verb in brackets and write missing verb forms.

1 If my company asked me to work abroad for six months, I D SAY(say) 'yes'.

2 If I GET (get) promoted at the end of ibis year, Ill stay another year.

3 Id leave if I FOUND OUT (find out) l was being paid less that my colleagues.

4 If Im still doing the same Job this time next year, I LL LEAVE (leave).

5 I WOULDNT BE (not/be) happy if a colleague criticised the quality of my work.

6 If the company moves headquarters, I WONT MOVE(not/move).

7 If she KNEW (know) about the chances, wh y wouldn't she say anything?

8 WILL HE GO (he/go} if they ask him to?

9 If'we finished work early today, WOULD YOU GO (you/go) to the park with me?

10 If they realised he couldnt do the job, why WOULDNT THEY (they/not /sack) him?

vocabulary2 You often read two of the words below with the MAIN WORD. Delete the incorrect word.For exampleBRAND name, management, symbol11 JOB creation, losses, blacklash12layoff, stock, foreign, MARKET13 LABOUR force, costs, jobs

14 COMPUTER software, internet, applications15 City, call, office CENTRE16 ECONOMIC credit, growth, development17 insurance, outsource, interest PAYMENTS3Complete sentence 18-24 with verbs a-g:a check / b layoff / c develop / d improve / e reduce / f exploit / g demand

18 My job is to CHECK individual's credit records. .

19 At the end of the last century many companies were accused of moving production overseas to EXPLOIT cheap labour.20 When we introduce the new computer system, itll really IMPROVE efficiency.

21 If we moved, we d have to LAYOFF over two hundred employees.22 They need to DEVELOP a better system to deal with all these enquiries.

23 I'd DEMANDan explanation. if I were you.

24If we move our operation offshore, it will REDUCE our overheads.

useful phrases

4Re-write these sentences for marking and responding to suggestions.

25How about meeting at three?

Why don't we meet at three26Couldn't you talk to your boss about it?

If I were you Id talk to your/my boss about it.27 I suggest you take the job.

I think you should take the job 28 It might be better to wait a few days

What about waiting (for) a few days.29 Its a good idea but I cant .

You're right but I cant30 Ok, lets do that. That sounds good (to me).Unit Test 8

Answer all thirty questions. There is one mark per question.

Language

1 Complete the trend words in these newspaper headlines. There is one space per letter.

1 SHAREPRICES PLUMMET IN MARKET CRASH

2 ECONOMIC GROWTH CONTINUES TO SLIDE DOWNWARDS.3 OPEC PREDICTS FALL IN SUPPEIES.

4 EMPLOYMET DROPS TO TEN YEAR LOW

5 CONSUMER SPENDING SOARS WITII SUPERMARKETS REPORTING RECORD

SAEES

6 A JUMP IN INFLATION WORRIES ANAEYSTS

7 SIX MONTH DIP NO CAUSE FOR CONCERN SAYS CEO.

8 LANSDOWN SHARE PRICE PEAKS AT TWO HUNDRED AND ENDS THE DAY AT

ONE EIGHTY.

2 Read part of a presentation. Write the words in brackets as an adjective or adverb This pie chart shows the differences between the three sectors are (9) STRIKILY (strike).

Our Europe markets fell (10) DRAMATICALLY (dramatic) compared with last year. Though this

Market is still (11) CLEARLY (clear) much bigger for us than Latin America and NorthAmerica, the fall has remainded (12) STEADY (steady) now for the last three years. This

next graph shows you that Latin American markets fluctuated (13)SLIGHTLY (slight) butthe general trend is (14) SLOWLY (slow) upwards. North America on the other hand,

after suffering some (15) POOR (poor) months. came back

(16) STRONGLY (strong) in the second half of the year.

VOCABULAFY

3Terms in 17-24 refer to money in or money out on a Profit and Loss statement. Match the terms to the two categories and write their number below.

MONEY IN: Sales revenue, Interest receivable, Turnover, Gains on fixed assets MONEY OUT: Overheads, Interest payable, Salaries, DividendI 7Sales revenue

18 Overheads

19 Interest receivable

20 Interest payable

21 Turnover22 Gains on fixed assets23 Salaries24 Dividend

useful phrases

4 Re-order these words to make phrases for referring to visuals in a presentation.

25 you from this graphs as can see...

AS YOU CAN SEE FROM THIS GRAPH26 on it's this obvious slide...

ITS OBVIOUS ON THIS SLIDE/ON THIS SLIDE ITS OBVIOUS27 this here to the see figures led you.

THIS LED TO THE FIGURES YOU SEE HERE28 notice table from you'll this ...

YOULL NOTICE FROM THIS TABLE..29 shows what chart clearly this I mean

THIS CHART CLEARLY SHOWS WHAT I MEAN.30 at this flow look at take chart.

TAKE A LOOK AT THIS FLOW CHART

Unit Test 9

Answer all thirty questions. There is one mark per question. LANGUAGE

1 Sentences 1-7 each contain one mistake with relative pronouns or commas. Add, change or delete relative pronouns and commas where neccessary.

1 The process which (or that) what we set up for testing qualily simply isn't working properly.

2 Mike is the Human Resources Manager who whose hired you.

3 Enron, which is an American company, was one of the biggest financial scandals in history.

4 Its reading all the CVs, that takes up all the lime. (borrar la coma)5 The people that who qualified haven't accepted our offer. (borrar el that o who)6 All the interviews, which incidentally took all day and all evening, were a complete waste of time.

7 We didn't even bother to read those whose who CVs didn't include the minimum requirements.

vocabulARY

2 Complete these sentences with the word in brackets. Change the form if necessary; e.g. apply application - applicant8 Usually we begin by putting an ADVERTISEMENT in the newspaper. (advertise)

9 Then we spend a week or so studying each of the APPLICATIONS. (apply)

10 Without the right QUALIFICATIONS the CV is thrown away immediately. (qualify)

11 We make APPOINTMENTS with each of the successful candidates for an initial

telephone interview, (appoint)

12 We can EVALUATE someones basic communication skill this way. (evaluate)

13 The best INTERVIEWEES are then invited for a face-to-face meeting. (interview).14 We speed up the whole process by creating PERSONNEL files on the computer (person)15 The whole SELECTION procedure takes just over three weeks. (select) 3 Match the verbs in 17-21 to the nouns a-f

16 A DEADLINE 17 A CONFERENCE 18 A TEST 19 A FORMAL REQUEST 20 PERFORMANCE 21 A FORM 16 fix

17 attend

18 take19 make

20 evaluate

21 complete

aa formal request

ba form

ca test

dperformance

ea deadlinefa conference

USEFUL PHRASES

4Read this conversation between two colleagues in a bar after work. Underline the correct response for b in itatics.

A: You wouldn't believe what happened at work today.

B:(22) Really? /No!

A:You know we had all those interviews for the Bellagio project.

B:(23) Right. /So what did you do?

A:Well. we're only supposed to interview a maximum of ten per day.

B:(24) Wow / Sure.A:Well someone made a mistake with the dates and twenty people turned upB:(25) How could you do a thing like that?/Youre kidding!A

They all had the letter with today's date on. And some even had the same time!

B:(26) So what did you do? / What do you mean by that?

A:We had to ask half of them to come back tomorrow.

B:(27) And what did they say? / That wasnt very helpful, was it?

A:Well, those that really wanted the job were OK about it but some of them demanded aninterview!

B:(28) Wow! /Sure.

A:My manager apologised but said it wasn't possible.

B:(29) So what happened? / What did you say?

A:They all went except one person so we interviewed him. Anyway, Id better be off.

B:Yes. (30) / I dont ' want to keep you any longer. / See you tomorrow.