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M.CG. DARIO D. AGUILLN
ELLOGOTIPO
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El logotipo es el elemento grfico que representa
a una marca. Es el elemento clave de su identidad visual
y lo que permite distinguirla.
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tipos de logotipopor composicin
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logotipo tipografa, nombre
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logotipo tipografa, nombre
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isotipo smbolo, icono
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isotipo smbolo, icono
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imagotipo tipografa + smbolo = separacin
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imagotipo tipografa + smbolo = separacin
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isologotipo tipografa + smbolo = integracin
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isologotipo tipografa + smbolo = integracin
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tipos de logotipopor significado
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asociativo nombre, producto o giro
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alusivo alude, pero no es obvio
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abstracto sin significado aparente
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cualidadesde un logotipo
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simple
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d bl
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perdurable
d bl
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perdurable
d bl
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perdurable
h t
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coherente
h t
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coherente
segmento de lujo cualidades: lujo, elegancia
coherente
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coherente
coherente
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coherente
segmento: nios
cualidades: diversin, sabor
verstil
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verstil
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AUTOR: BORJA ACOSTA DE VIZCANO
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Wolda Professional Awards
Best of the World 2010
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Wolda Professional Awards
Best of the World 2009
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Wolda Professional Awards
Best of Norway 2008
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Wolda Professional Awards
Best of Spain 2009
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Wolda Professional Awards
Best of Malta 2008
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Wolda Professional Awards
Best of France 2008
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