OUAL I
Attract - Convert - Engage
#QUEVOYAPRENDERHOY?
There is LOT you can do!
…. …. = 4
SALA 1 SALA 2
NO? NO tengo el tiempo NO tengo la plata NO tengo la tecnologia NO tengo el conocimiento NO hablo idiomas NO tengo los contactos
aprende <#digital>, no inglich
The world is [really] changingWhat the F* are you doing?
Good news: everything is so f*cked up!Technology is here to help.
- los negocios en internet es para todos -
The american dream is reality for Panamathanks to technology
THE NEXT MILLION DOLLARS STARTUPS WILL COME FROM MEDELLIN & LATAM.hq
estan pasandos cosas muy locas
MTOM, IOT, SCOMMERCE, MPAY, CONTEXTUAL, BEACON
Anonymous?
- que no te #tumben -
smartphone. really?
En internet cobras la horas dormidas
negocios digitales abiertos 24 horas
Hoy, tienes mas oportunidades que nuncaLa gente despierta y duerme con su telefono,
a 1 click de tu app.
- interactuar con los usuarios y aprender de ellos -
COMPARTEN TU INFOTE DAN FEEDBACK
LEEN TUS CONTENIDOSTE COMPRAN COSASTE DEJAN SUS DATOS
RECOMIENDAN TU APPVOTAN
tu usuario | es muy infiel
Customer purchase process.
Upselling, crosselling
Buscar es Gratis!
Google resultado 2013: $15.7 Billions
Cerveza? Segmenta.
- piensa local & global a la vez -
- soluciona problemas diarios -
In Internet, you don’t test, you don’t pass.
- sobran las herramientas -
#nobulshit: no comas cuento
Seguimiento !haz cosas para todos
Puedes botar tu web y tu app.
RE_start
- piensa diferente -
DISRUPTREAL TIME
SIMPLECUSTOM
W SEMINAR 2015
Become a Digital Marketing MasterAprende a tener éxito en redes sociales, aumentar ventas y captar nuevos leads.
Crear Ads en facebook que generar Transformar fans & likes en clientes Colectar datos y optimizar conversiones
5 DE MARZO 2015 EN PANAMA – [email protected]
MERCI!
WEBCONGRESSPANAMA
edfernandez@efernandez
What´s Next after The Smartphones War ?
Really?
Not so fast…
8 Billion still to go?
You just said the
smartphone war was
over
Diffusion of innovations: Everett Rogers. 1962
World is here
US is there
Smartphone Penetration
Source: KPCB internet trends 2014 report. Morgan Stanley Internet report 2009.
ap·par·el/əˈperəl/
Noun US formal
1. Clothing.synonyms: clothes, clothing, garments, dress, attire, wear, garb, getup
wear·a·ble/werəb(ə)l/
Noun US formal
1. An item that can be worn.
OMsignal: bio-sensing apparelHeart Rate, Breathing, Steps
We, humans, become the
interface
Rise of the Natural
User Interfaces (NUI)
Things get “smartified”
All of Them
Smart contact lens for diabeticsBlood sugar reading in tears 1/sec
Mind ReadingFacial expressions:
BlinkLeft wink
Right winkFurrow (frown)
Raise brow (surprise)Smile
Clench teeth (grimace)Glance left
Glance rightLaugh
Smirk (left side)Smirk (right side)
Mental commands:
Neutral
Any of up to 4 pretrained items from a list of 13 labels:
PushPullLiftDropLeftRightRotate clockwiseRotate anticlockwiseRotate forwardsRotate backwardsRotate leftRotate rightDisappear
Emotional States:Instantaneous excitement
Long term excitementFrustration
EngagementMeditation
Interest/ Affinity
What’s making this possible?
1. Techology Evolution Laws
2. Tech economy driven by Asymmetric Business models
Computing capacity Moore’s Law Computing power doubles every 18-24 months. Costs cut by a half. Bandwidth capacity Gilder’s & Nielsen’sDoubles every 2 years - wired Doubles every 2.5 years - wireless (Cooper’s Law) Digital storage capacity Kryder’s Law Doubles every 2 years.
Technology EvolutionLaws
2yrs2x /
AsymmetricBusinessModelsAndroid OS is free to foster Google’s mobile services/ads
Apple invests in iTunes & developer ecosystem to foster HW sales
We sign up for web services/apps for free in exchange for personal data
If you’re not paying for it, you are the product
‘Truth’ is a tweet, photo or video clicked & sent away
New definitions of ‘success’-
money may not be
Access to luxury vs owning luxury – Rise of sharing economy & EaaS
(Everything as a Service)
Self-realization and self-actualization happens now also online
(Win)^3: You help me, I help you, we help others
Klout score in your resume
from now onwards
Global thinking, global objectives - collective intelligence arising (Singularity)
People
Entrepreneur generation• Reduced sense of security since terrorist attacks
2001• Destabilized economy Financial crisis since 2008 • High unemployment levels – ‘Evil’ corporations • Increasing perceived fiscal pressure – self sustain or
live out of the system • Pervasive & cheap computing everywhere • Tech-entrepreneur heroes – Dorsey, Zuckenberg,
Larry, Sergey • All tools you need in the web: crowdfunding yourself
(kickstarter, onevest) • No loss aversion fostering self driven
entrepreneurship
edfernandez@efernandez
www.about.me/ed.world
gratefully
KPCB: MaryMeeker, 2014 InternetreportVisionMobile: MobileMegatrendsreportFjord: AnnualTrendsReport2014JWT: 100ThingsToWatch2014Horace Dediu Asymco
REFERENCES
Social Media: Estrategias de engagement para los usuarios