8/3/2019 parle -g_001
1/67
A
MARKETING REPORTON
PVT LTD
2007-08SUBMITTED BY SUBMITTED TOGONDALIYA VIRALKUMAR D. GLS INSTITUTE OFSYBBA-A BUSINESS
NO-37
ADMINISTRATION ACKNOWLEDGEMENT
8/3/2019 parle -g_001
2/67
A report on Parle-G
I foreword my gratitude to respected director of GLS.I.B.A.for arranging such
project work.
First of all, I would like to thank to V.B.Patel, Director of our institute of
Business Administration for providing me this opportunity to prepare this financial
report.
I also extend my thanks to my Prof.Sreeda Shah for imparting valuableguidance and co-operation during the preparation and making of this report.
Last but not the least, I am thankful to Gujarat university for introducing
such project activities as significant aspect of our B.B.A. programme without which
we would have no practical exposure to actual business environment and the study of
the financial aspect of the business.
PREFACE
Today is the age of competition, A lot of new firm entered in the market
with new things. People everyday wants something new. So businessmen
continuously do hard work and struggle to generate new ideas and to do something
different from others.
8/3/2019 parle -g_001
3/67
A report on Parle-G
All this require not only theoretical knowledge but also some practical
knowledge. Practice is more important for getting knowledge and experience.
For getting real life experience practice, we have to do some practical
work and this opportunity gets in S.Y.B.B.A by preparing a financial report.
From this practical study I got a very good experience and it improves my
knowledge and it provides guidelines to me to do work in actual situation.Today there is scarcity of funds, so its very important for every company
to make effective utilization of the funds. In these report I analyze the financial data of
Colgate-palmolive India Ltd. for this year and analyze the financial position of the
company.
INDEX
8/3/2019 parle -g_001
4/67
A report on Parle-G
PREFACE
Since the few years the business world has completely changed. There has beenrapid development taken place in India after the past independence period.
Industrialization in the country has made India one of the industrial power of theworld. Revaluation in the field of commerce and business has changed many livesin India. The avenues of economic liberalization and globalization have invitedcertain change in business enterprises and are now able to face challenges ofcompetition from multinationals.
Practical knowledge is the essential for facing all direct circumstances. Onlypractical application of management tells us how we should apply doctrines in
CHAP.NO. SUBJECTPAGENO.
1 COMPANY PROFILE
1
2 RESULT OF OPERATION8
3 RATIO ANALYSIS
164 ACCOUNTING POLICIES AND NOTES
61
5 DIRECTORS REPORT66
6 AUDITORS REPORT75
7 COMMON SIZED STATEMENT78
8
CONCLUSION 85
8/3/2019 parle -g_001
5/67
A report on Parle-G
real life because it is over all practical information about on industry.
Reading Gives Theoretical knowledge.
But Practice Gives Practical Knowledge
8/3/2019 parle -g_001
6/67
A report on Parle-G
ACKNOWLEGEMENT
I am very proud to be out of the training of the industrial visit
organized by my institute to Parle Biscuits Pvt.Ltd.
Many people have made their contribution in organizing this visit a
success. I am very thankful to all of them.
Firstly, I am very thankful to our director sir Shree Vadibhai Patel for
helping in this visit for us.
Then I express my gratitude to Prof. Swati Modi for great help in
making this report.
Last but not the least. I am also thankful to the attention and co-
operation of the half of Parle Biscuits Pvt.Ltd. to us during our visit. I
must thank them for their kind support and their attention as well asguidance. I have learnt many things about biscuit making. Finally I
express my gratitude towards all the persons also directly and indirectly
supported me in preparing this report.
Viral Gondaliya
8/3/2019 parle -g_001
7/67
A report on Parle-G
BRIFE INTRODUCTION OF
THE COMPANY
Name: Parle Biscuits Private
Limited.
Registered Office:
Parle Biscuits Pvt.Ltd.
Nirlon House, 254-B.
Dr. Annie Besant Road,
Worli,Mumbai-400025,
Maharastra,
Tel- (022)4931841.
Fax-(022)4933630.
Working place:
Lao-more Biscuits Pvt. Ltd.
Plot No-1010 an 1011-AB,
Phase- IV,
Naroda GIDC,
Ahmedabad.
Regional Sales Offices:
Parle Products Pvt. Ltd.
Pankaj Plaza,
Site No 37and 38.Plot No-15,
Flat No-106/206,
Locat shopping center,
Kalkoyee,
New Delhi 110019
Tel-(011) 6472884,
8/3/2019 parle -g_001
8/67
A report on Parle-G
Branch in Gujarat:
Ahmedabad
Nadiyad
Bhavnagar
Bhuj
Branch in India:
Gujarat
Mumbai
Rajasthan Bangalore
Uttar Pradesh
Madhya Pradesh
Maharashtra
Tamilnadu
Andhra Pradesh
Karnataka
West Bengal
Bihar
Haryana
Kolkata
Company operation out of India:
USA
Australia
Dubai
Sri Lanka
South Africa
Canada
Bangladesh
Nigeria
8/3/2019 parle -g_001
9/67
A report on Parle-G
Kemerul
8/3/2019 parle -g_001
10/67
A report on Parle-G
INDUSTRY OVERVIEW
India is among the world major producer of food processing over 600
million tons of food production every year.
India rank first in the world in production of cereals, liverstock
population and milk. It is the second largest fruits and vegetables
producer among the top five producers of rice, wheat, groundnuts, tea,
coffee, tobacco, spice, suger, and oilseedsa.
And yet India share in international market is a 1.5 % value addition tofood by processing is more 8 % of total production.
There are estimating 9000 organized units in the country more then
5000 of which are in fruit and vegetable processing segment.
There are very large Indian food brands with on established global
presemnce most exports is in bulk from and branding menial.
A national food processi8ng policy has been drafted for harmonization andsimplification policy is expected to be implemented in 2001
8/3/2019 parle -g_001
11/67
A report on Parle-G
COMPANY HISTORY
A long time ago, Parles first factory set up in Mumbai in 1929 to
manufacture toffees.
The British ruled India a small factory was set up in the suburbs of
Mumbai city to manufacture sweets and toffees. The year was 1929
and the market was dominated by famous international brands that
were imported freely. Despite the odds and unequal competition, This
company called Parle Products survived and succeeded by adhering to
high quality and improvising from time to time.
A decade later in 1939 Parle Products began manufacturing biscuitsin addition to sweets and toffees. Having already established a
reputation for quality, The Parle brand name grew in strength with
this diversification Parle glucose and Parle Monaco were the first
brands of biscuits to be introduced which later went on to become
leading names for great taste and quality.
And now they are
No.1in the biscuit market in the whole world.
8/3/2019 parle -g_001
12/67
A report on Parle-G
How Parle fought to make biscuitsaffordable to all.
Biscuits were very much a luxury food in India, when Parle began production in
1939. Apart from Glucose and Monaco biscuits, Parle did offer a wide variety
of brands.
However, during the Second World War, all domestic biscuit production was
diverted to assist the Indian soldiers in India and the Far East. Apart from this,
the shortage of wheat in those days, made Parle decide to concentrate on themore popular brands, so that people could enjoy the price benefits.
Thankfully today, there's no dearth of ingredients and the demand for more
premium brands is on the rise. That's why; we now have a wide range of
biscuits and mouthwatering confectionaries to offer.
8/3/2019 parle -g_001
13/67
A report on Parle-G
UTILITIES
Water:
The daily water requirement of the production department is supplied
by the G.I.D.C to the industrial users.
Electricity:The electricity is procured by Gujarat Electricity Board.
GAS:
The daily Gas requirement of the production is sufficiently provided
by Gujarat GAS Ltd. They provide gas supply through well
maintained pipelines.
8/3/2019 parle -g_001
14/67
A report on Parle-G
PARLE - PARIVAR
Just as your family has many special loved one.
Parents
Grand Parents
Brother and Sister
Mumbai Village Parle- (PROMOTERS)
1) Shri Sharadbhai Chauhan
2) Shri Rameshbhai Chauhan3) Shri Vijaybhai Chauhan
Production Manager:
Shri Dhiranbhai Thakkar
Maintenance Manager:
Shri Mukundbhai Goswami.
DIRECTOR:
1. Shri Rajkumar Ghumanani (Deputy Director)
2. Shri Vinodbhai Ghumanani(Deputy Director)
3. Shri Manoharbhai Choithai(Deputy Director)
4. Shri Sadhubhai (Director)
5. Shri Harishbhai Chelkani (Co-Ordinator)
8/3/2019 parle -g_001
15/67
A report on Parle-G
GOAL & MISSION OF THE COMPANY
GOAL:
To meet needs of the poor and find ways to offer cost effective products.
MISSION:
To provide healthy and good food products to the people and even to look after
the requirement of poor people.
8/3/2019 parle -g_001
16/67
A report on Parle-G
8/3/2019 parle -g_001
17/67
A report on Parle-G
Product Portfolio
8/3/2019 parle -g_001
18/67
A report on Parle-G
For over 65 years, Parle G has been a part of the lives of every Indian. From the
snow capped mountains in the north to the sultry towns in the south, from frenetic cities
to laid back villages, Parle G has nourished, strengthened and delighted millions.
Filled with the goodness of milk and wheat, Parle G is not just a treat for the taste
buds, but a source of strength for both body and mind. Tear over a packet of Parle G to
experience what has nourished Generations of Indians since last sixty five years, making
it truly Hindustan Ki Taakat.
Various people have various reasons to consume it, some consume it for the value it
offers while others consume it for sheer taste, For some it is a meal substitute for others
it is a tasty healthy nourishing snack. Patronised by millions for all this qualities, it is
much more than just a biscuit brand. Little wonder than why is it the Largest selling
Biscuit brand in the World.
Ingredients :
Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup*,
Leavening Agents [ 503 ( ii ), 500 ( ii ) ], Salt, Milk Solids, Emulsifiers [ 322 or 471 &
481 ( i ) ] and Dough Conditioners [ 223 ]. Contains Added Flavours (Artificial).* (d -
Glucose, Levulose)
Pack Sizes available:
19 G, 44 G, 44 G, 66 G, 93.5 G, 231.5 G, 346.5 G, 400 G, 462 G,
576.5 G, 935 G (Packed), 935 G (Loose)
Biscuits by Parle
8/3/2019 parle -g_001
19/67
A report on Parle-G
Krackjack
Krackjack Crispy Creams New Monaco
Kreams Hide and Seek
8/3/2019 parle -g_001
20/67
A report on Parle-G
Hide & Seek Milano Digestive Marie
Parle Marie Milk Shakti
Nimkin Mayfair Cookies
8/3/2019 parle -g_001
21/67
A report on Parle-G
Sweets by Parle
Melody Mango bite
Kaccha Mango Bite Popins
Kismi Toffee Kismi gold new
Orange Candy Xhale new
8/3/2019 parle -g_001
22/67
A report on Parle-G
Snacks by parle
Mast Bites
Sixer
Monaco Bites Cheeslings
8/3/2019 parle -g_001
23/67
A report on Parle-G
PRODUCTION CAPACITY
Parle Biscuits Pvt. Ltd. Indias highest production capacity 1,00,000 tone per
annum. The companys total turn over per year is 120 corers tunes per year.
Per day the company turns over 36 tune corers. The companys total turn
over per month is 9.50 corer turn. Parle is a large selling Biscuits. Then
companys total production per day of Biscuits 58 to 59 lake.
Every day 3.5 to 4 lake packes are pre paid.
Particular Amount per
100g
%Daily Value
Total Calorie 450cal 22.5%
Calories from fat 126cal 21.0%
Total fact 140g 21.0%
Saturated fat 6.4g 9.0%Poly unsaturated fat 0.8g 1.2%
Mono unsaturated
fat
6.8g 10.2%
Cholesterol 00. Mg 0.0%
Total carbohydrate 75.2g 25.1%
Sugars 26.0g 8.7%
Dietary fibre 2.4g 6.0%Protein 6.5g 13.0%
Sodiam 270. mg 11.%
Calcium 15.0mg 1.3%
Iron 2.0mg 16.7%
8/3/2019 parle -g_001
24/67
A report on Parle-G
8/3/2019 parle -g_001
25/67
A report on Parle-G
AVAILABILITY OF RAW MATERIALS
Parle Biscuits Pvt.Ltd. Production is the conversion of raw-material in
to finished products and is also spoken of manufacture good. The
company gets raw materials from Gujarat and any other statecompany is checking of the every raw materials.
Basic Raw Material :
Wheat:For proteins that will help you grow wheat
Vanaspati & Sugar:For energy.
Salt, Vitamins and Minerals:For development used.
Milk:
For calcium to build health bones.
Every raw materials use for Parle Biscuit Product. There is most
important material making biscuits process.
8/3/2019 parle -g_001
26/67
A report on Parle-G
PRODUCTION PROCESSIN DETAIL
PRODUCTION CHART
Start:
Raw material Testing
Mixing
Moldings
Baking
Cooling
Last -Packing
Introduction:
Production is the conversion of raw material in to finished products.
The plant is organized and operated primarily with object to
producing goods.
The company has wide range of products. There items are available
in different size of packets.
Basic raw-material
Wheat
Sugar
Vanaspati ghee
Milk
Salt
8/3/2019 parle -g_001
27/67
A report on Parle-G
Manufacture process in the unit is very advanced and
scientific and is fully based on the gas plant.
Process of Production:
1. Raw Material Testing:After requires the raw material all the materials are testing in the deb.
2. Mixing:After testing the raw material all the raw material are mixing by
machine process.
3. Moulding:
When the process of mixing after this product molding in the die for
Parle-G
4. Baking:When the process of molding after this biscuits own in the burner
machine. The machine is 155 feet long with 6 burners.
5. Cooling:When the process of baking is over after this biscuits provide in
cooling zone this biscuits cooling in 3 min 4 sec.
6.Packing:When the products process are finish that they were arrange the
product and the all product are packing in the boxes.
8/3/2019 parle -g_001
28/67
A report on Parle-G
THE QUALITY CONTROL:
Parle Products has one factory at Mumbai. That manufactures biscuits
and confectioneries while another factory at Bahadhirgarh in haryana
manufactures biscuits. A part form this Parle has manufacturingfacility at Neemrana in Rajasthan and at Banglore in Karnataka. The
factories at Bahadugarh and Neemrana are the largest such
manufacturing units for biscuits and 5 manufacturing units for
confectioneries on contract.
Manager has to keep at all production process control. All Parle
Products are manufacture under the most hygienic conditions. Grate
care is exercised in selection and quality control of raw materialspacking materials, rigid qualities standards are ensured at every stag
of the manufacturing process. Every batch of biscuits &
confectioneries are thoroughly checked by expert staff using most
modern equipment.
Parle has employed a Quality control technique named as
Acid in solvency.
8/3/2019 parle -g_001
29/67
A report on Parle-G
PRODUCTION CAPACITY
Parle Biscuits Pvt. Ltd. Indias highest production capacity 1,00,000
tone per annum. The companys total turnover per year is 120 crores
tones per year. Per day the company turnover is 58 tones. Thecompanys total turn over per month is 9.50 corer turn. Parle-G is a
large selling Biscuits. Every day 3.5 to 4 lacs packets are being sold.
Amount
per 100g
%Daily
Value
Total Calorie 450cal 22.5%
Calories from fat 126cal 21.0%Total fact 140g 21.0%
Saturated fat 6.4g 9.0%
Poly unsaturated
fat
0.8g 1.2%
Mono
unsaturated fat
6.8g 10.2%
Cholesterol 00. Mg 0.0%
Total
carbohydrate
75.2g 25.1%
Sugars 26.0g 8.7%
Dietary fibre 2.4g 6.0%
Protein 6.5g 13.0%
Sodium 270. mg 11.%
Calcium 15.0mg 1.3%
Iron 2.0mg 16.7%
SHIFT AND TIME
There are two shifts for 12 hours and the workers have to work during
that period of shifts only.
1st
SHIFT 8:00 A.M. To 8:00 P.M2nd SHIFT 8:00 P.M To 8:00 A.M
8/3/2019 parle -g_001
30/67
A report on Parle-G
CHART OF PRODUCTION
MANAGEMENT
Production Department
Production Manager
Deputy Manager
Executives
Supervisor
Workers
8/3/2019 parle -g_001
31/67
A report on Parle-G
8/3/2019 parle -g_001
32/67
A report on Parle-G
What is marketing?
Introduction of marketing
Marketing is the most important function of any business. Marketing is adynamic system and process which seeks to understand the consumers needsand wants and identify ways and means of full filling them.
You already know a lot about marketing. It is all round you. You see the resoldof marketing in the abundance of products in your near by shopping mall. You
see marketing in the advertisement that fills your television screen, magazinesand mailbox. At home, at school, where you work, where you play. You areexposed to marketing in almost every thing you do. Yet there is much more to
marketing then meets the consumers casual eye. Behind it all is a massivenetwork of people and activities competing four your attention and purchasingpower
Definition of marketing
Marketing might by it self go far toward changing the entire economicstone of the existing system without any change in methods of production,distribution of population or income.
Marketing involves the design of the product acceptable to the consumersand the product of their activities which facilitates the transfer of ownerships
sellers and buyers. Prof.harry Hanson marketing is a societal process bywhich individual and groups obtains what they need and want through,creating offering and freely exchanging products and service of value withothers. The aim of marketing is to make selling superfluous, to know andunderstand and the customer so well that the product or service fits him and
sells it self. I Daly marketing should result in a customer who is ready to buy.
Superior value: and price: distributes and promote them effectively, thisproduct will sell very easily. Thus selling and marketing are only a part of alarge marketing mix a set of marketing tools that work to gather to effectthe market place. Some important definition of marketing is given below:
Marketing is a social and managerial process by which individual and groupsobtain what they need and what through creating and exchanging product andvalue with others.
Marketing means creating and the delivering of a standard of living.
8/3/2019 parle -g_001
33/67
A report on Parle-G
Marketing philosophies
We describe marketing management as carrying out tasks to achieve desireexchanges with target market. What philosophies should guide these marketing
efforts? What weight should be given to the interests of the organization,conflict? Their five alternative concepts under which organization conductthere marketing activities they are as under:
The production concept
The product concept holds that consumer will favor products that are availableand highly affordable, there for management should focus on improving
production and distribution efficiency. This concept is one of the oldest
philosophies that guide sales.
The product concept is still a useful philosophy in two types of situation.
When demand for a product exceeds the supply, management should look forways to increase to production.
When the product cost is too high, improved productivity is needed to bring itdown.
The product concept
Another major concept guiding sellers, the product concept, hold thatconsumers will favor the product that offers the most quality, performance andinnovation factures. Thus, an organization should devote energy to makingcontinues produce improvement. Some manufacture believes that if they canbuild a better mouse trap the world will beat a path their door. But they areoften rudely shocked buyers may well be looking for a better situation to a
mouse problem, but not necessarily for a better mousetrap will not sell unlessthe
Manufacture designs, packages and price it attractively. Places it conventiondistribution of people who needs it and convince buyers that it is a better
product.
The product concept also can lead to marketing myopia. For instance rereadmanagement once through that users wanted training rather than
transportation and overlooked the growing channel soft the airlines buses,tocks and automobile.
8/3/2019 parle -g_001
34/67
A report on Parle-G
The selling concepts
Many organizations follows the selling concepts, which hold that customerswill not buy enough of the organization product unit it under takes a large
selling and promotion efforts. the concepts are typically practiced withunsought goods those that the buyers do not normally think of buying such asencyclopedias organization insurance. These industries must excel at tracingdown prospects and selling them on product benefits.
Most firm practices the selling concepts when they have over capacity. Theiraim is to sell what they make rather than make what the market wants suchmarkets carriers high risks. It focuses on creating sales transaction rather that
on building long term, profitable relationship who are coaxed into buying the
product will like it organization if they dont like it they will forget theirdisappointment and buy it again lattes. These are usually poor assumption tomake about buyers most studies show that desalts customers do not buy again.Worse yet while the average satisfied s tells three other about goodexperiences, the average dissatisfied customer tells ten other about hisorganization bad experiences.
The marketing concepts
The marketing concepts holds that achieving organization goals depends ondetermining the needs and wants of target markets and delivering the desire
satisfaction more effectively and efficient than do competition.
The selling concepts and the marketing concept are some times confused. Theselling concepts take an inside out perspective. It starts with factory, focuseson companys existing product and cells for heavy selling and promotion toobtain profitable sale. It focuses heavily on customer conquest getting shortterm sales with little concern about who buys and why. In contrast marketing
concept takes an out side in perspective. It start with a well defined market,focuses on the customer needs, co-ordinates all the
Marketing activities affecting customers, and makes profit by creating longterm customer relationship based on customer value and satisfaction. Underthe marketing concepts, a company produces what consumer want, there by
satisfying consumer and making profits.
8/3/2019 parle -g_001
35/67
A report on Parle-G
The social marketing concepts
The social marketing concept holds that the organization should determine theneeds, wants and interest of the target market. It should than deliver superiorvalue to customer in a way that maintain or improve the customers and the
societys well being. The societal marketing concept is the newest to the fivemarketing management philosophies.
The social marketing concept questions whether the pare marketing concepts isadequate in an age of environmental problems, resource shortages rapid
population growth, world wide economic problems and neglected socialservice. It asked the firm that senses, serves and satisfied individual wants is
always doing whats best for the consumers and the society in the long run.
According to marketing concepts, the pure marketing concepts overlookspossible conflict between consumer short run wants and consumer long runwelfare.
8/3/2019 parle -g_001
36/67
A report on Parle-G
Market SegmentationMarkets are not homogeneous. A company cannot connect with all customers
in large, broad, or diverse markets. Consumers vary on many dimensions andoften can be grouped according to one or more characteristics. A company needsto identify which market segments it can serve effectively. Such decisions require a
keen understanding of consumer behavior and careful strategic thinking.Marketers sometimes mistakenly pursue the same market segments as many other
firms and overlook some potentially more lucrative segments.
The starting point for discussing segmentations is mass marketing. In massmarketing the seller engages in the mass promotion of one product for all buyers.
Most companies are turning to micromarketing at one of four levels: segments,niches, local areas, and individuals.
Market segments can be defined in many different ways. One way to carve up aMarket is to identify preference segments. Here biscuits buyers are asked howmuch they value Sweet biscuits and salty biscuits as two product attributes. Threedifferent patterns can emerge.
1. Homogeneous Preferences:
In below figure, shows a markets where all the consumers have roughly the samepreferences. The market shows no natural segments. We would predict thatexisting brands would be similar and cluster around the middle of the scale in both
sweetness and saltiness.
2. Diffused preference:
At the other extreme, consumer preferences may be scattered throughout thespace, indicating that consumers vary greatly in their preferences. The first brandto enter the market is likely to position itself to appeal to the most people. A secondcompetitor could locate next to the first brand and fight for market share, or itcould locate in a corner to attract a customer group that was not satisfied with thecenter brand. If several brands are in the market, they are likely to positionthemselves throughout the space and show real difference to match differences inconsumer preferences.
3. Clustered preferences:
The market might reveal distinct preferences clusters, called natural market
segments. The first firm in this market has three options. It might position in thecenter, hoping to appeal to all groups. It might position in the largest market
8/3/2019 parle -g_001
37/67
A report on Parle-G
segment. It might develop several brands, each positioned in a different segment. Ifthe first firm developed only one brand, competitors would enter and introducebrands in the other segments.
Biscuit industry is the largest segment of the grain milling industry and
constitutes about 55-60% of the entire bakery range.
In the past several years MNCs like Cadbury, Brooke Bond and Nestle tried toenter into the biscuit segment but were not successful. These players found itdifficult to compete with the unorganized sector players in the lower / popular
segment of the market in view of intense price competition. In the upper end of themarket, the market size was small. With the decontrol, several global players haveentered the market and more players are expected to setup shop in the country.
Info quest India's report on the biscuit market in India gives the salient
features of the industry in a clear and concise format.
8/3/2019 parle -g_001
38/67
A report on Parle-G
Organization of marketing departmentDirector
Marketing manager
Office manager
Sales manager
Product manager
Consumer relation manager
Physical distribution manager
8/3/2019 parle -g_001
39/67
A report on Parle-G
-:PRICING DECISIONS:-
Parle Biscuits captured not only nation but international market of
starch. It has a large field of market. One of the most important andcritical areas in marketing management is the pricing of products
decisions as pricing have considerable effect in marketing. A wrong
pricing can nullify the effect of all right decisions relating to products
physical distribution and promotion. Decisions relating to price reflect
many things. How consumers perceive the product.
Parle Biscuits Pvt.Ltd. manufacture of Biscuits product decides their
price of different Biscuits on the basis of certain things such as howmany buyers are there? What is the demand of their product in the
market competitors price, cost of materials?
Product No
of
Pkts
Weight Rs.
Parle-G 1 100g 4.00
Parle Magix 1 75g 5.00
Monaco 1 75g 7.00
Krack-Jack 1 50g 7.00
Fun-Center 1 50g 10.00
8/3/2019 parle -g_001
40/67
A report on Parle-G
Promotion mixIn a promotion mix, three parts involved:
Advertisement
Sales promotion
Public relation
AdvertisementAdvertising means any paid form of none personal presentation and
Any paid form of non personnel presentation and promotion of ideas, goods or
services by an identified sponsor.
Advertising can be defined as mass paid communication of
goods, services or ideas by an identified sponsor. It is paid communication because the advertiser has to pay for the space or time media, such as
newspapers, magazines, radio and television, cinema film, outdoor hoardings
and poster, direct mail and transit (at card).
STRENGTHS OF ADVERTISING AS A PROMOTION TOOLS:
Advertising is a major problem tool. It has the following basic plus points or
strengths as a promotion tool.
1. It offers planned and controlled message.
2. It can contact and influence numerous people simultaneously, quickly and of a
low cost per prospect. Hence it is called mass means of communication.
3. It can deliver the same message consistency in a variety of context.
4. It can deliver the prospects that cannot be approached by salesman.
5. It helps to parcel goods and pull the buyer to retail.
Advertising gives the adjustment of satisfies to give and improved result. It also
stimulates the safe consumers thinking about the products continuously. There
8/3/2019 parle -g_001
41/67
A report on Parle-G
are seven elements that must be considered in developing a successful
advertising campaign.
Appraisal of products
Analysis of market
Products prospect tie in
Copy approach
Design and layout
Medical appraisal
Timing
Advertising strategy:-
Advertising strategy consists of two major elements,
(1) creating Advertising(2) Selecting advertising media
Creating advertising messages
A large advertising budget does not guarantee a successfully advertisingcomplains. Two advertisers can spend the same amount.
On advertising yet have very different results. No, matter how big the ifcommercial gain attention and communication well.
Advertising Media
Specific media within each general type, media type such as specificmagazines, TV shows, and radio programs.
The main advertising media adopted by all companies work written medias like
magazines, newspapers etc or through
television through distribution.
8/3/2019 parle -g_001
42/67
A report on Parle-G
Major Media used in Parle Products Pvt. Ltd.
Generally Parle does not use any media for advertisement because its products
are demanded to such an extent that it does not require advertising its products.
But sometime it gives advertisement in TV Channels like POGO, Doordarshan,
Cartoon network etc.
8/3/2019 parle -g_001
43/67
A report on Parle-G
Sales PromotionAdvertising is backed by two other mass promotion tools i.e. sales promotion
and public relations.
SALES PROMOTION:
Sale promotion means short terms incentives to encourage purchase or sales of
product or services
Sales promotion consists of short-term incentives to encourage purchase or
sales of a product service. Whereas advertising offers reasons to buy a product
or services, sales promotion offers reason to buy now; they are used to convert
desire into wants.
Sales promotion includes a wide variety of promotion tools designed to
stimulate earlier or strong market response. It includes consumer promotions
such as samples, coupons, rebates, price offs, premiums etc. the sales promotion
of a product of the company may require many steps such as:
Setting sales promotion objectives.
Selecting sales promotion tools.
SALES PROMOTION TOOLS:
1. Consumer promotion tool includes samples, cash refund (rebate) price on
packing, premiums, advertising, specialties, patronage rewards, point of
purchase, contests, games etc.2. Trade promotion tool includes contests, premiums, displays, discounts, free
goods, etc. to retailers and whole sellers.
3. Business promotion tool includes organizing conventions, trade show etc.
The following are the steps for developing the sales promotion programs:
1. Size of incentive
2. Conditions for participation
3. How to promote and distribute the promotion program
4. Length of promotion program
8/3/2019 parle -g_001
44/67
A report on Parle-G
Thus in general sense promotion should be consumer friendly and should create
a long-term image on consumer rather than creating only short-term sales
volume or temporary brand switching. They should help to reinforce the
products position by building long-term relationship with consumers. If
properly designed, every sales promotion tool has the potential to build
consumer relationship.
Parle Company runs discount scheme, Birthday of , Special Scheme is run each
year. Also the company runs anniversary scheme for stipulated time period.
Sales Promotion:-
Consumer Promotion
Low Price
Value addition
Dhanteras scheme
Monthly basis
April fool, New year, Valentine day.
Chart showing sales Promotion of Parle
8/3/2019 parle -g_001
45/67
A report on Parle-G
Public RelationPublic relation means building good relations with the companys various
publics by obtaining favorable, publicity, building up a good corporate image
and handling off unfavorable, stories, and events.
Public relations and another mass promotion tool, which undertakes building
good relations with the companys various public by obtaining favorable publicity,
building up a good corporate image, and handing or handling off unfavorable
rumors, stories and events.
Public relationship department may perform any or all of the following
functions:
1. Press relations and press agency creating and placing news worth information in
the news media to attract attention a person, product or service.
2. Product publicity-publicizing specific products.
3. Public affairs-building and maintaining national or local community relations.
4. Lobbying building and maintaining relations with legislators and government
officials to influence legislations and regulations.
5. Investor relations maintaining relationships with shareholders and others in the
financial community.6. Development public relations with donor or members of non-profit
organizations to gain financial or voluntary support.
The public relations department may take into consideration the following
public relation decisions:
1. Setting public relations objectives.
2. Choosing public relations message and vehicle.
3. Implementing the public relations plan.
4. Evaluating public relations results.
Personal selling:
Personal selling is the interpersonal arm of the production mix. Advertising
consists of one way, non-personal communication with target consumer groups.
8/3/2019 parle -g_001
46/67
A report on Parle-G
In contrast personal selling involves two ways, persona; communication
between salespeople and individual customer- whether face-to-face, by telephone,
through videoconferences or by other name.
Personal selling can be more effective then advertising in more complex selling
situations. Sales people can probe customers to learn more about their problems;
they can adjust the marketing offers to fit the special needs of each customer andcan negotiate terms of sales. They can build long-term personal relationships with
key decision makers.
Public relation tools:
Public relations professionals use several tools and one of the major tools is
news. They find or create favorable news about the companys audits, products or
peoples. Sometimes news stories occur naturally and sometimes the public
relations persons can suggest events or activities that would create news.
SPEECHES can also create and greatly increase product and company
publicity. Company executives must answer questions form the media or give talks
at trade associations or sales meeting and these events can either build or hurt the
companys image.
Another common public relations tools is SPECIAL EVENTS, ranging from
news, conference, press tours, grand openings and fireworks displays to laser
show, hot air balloon releases, multimedia presentations and star-studded
spectacular shows, or educational programs designed to reach and interest thetarget public.
Board of Director
Finance Marketing Personnel Production
Publicity Sales Promotion Transportation
8/3/2019 parle -g_001
47/67
A report on Parle-G
8/3/2019 parle -g_001
48/67
A report on Parle-G
Competitors
There are also some competitors of each and every company
who trick to overtake the company.
As Parle is good company. There are also competitors of
them in this way, a here are some competitors of company like
BRITANIA BISCUITS
PRIYA BISCUITS
SUN FEAST BISCUITS
8/3/2019 parle -g_001
49/67
A report on Parle-G
BRANDING
. Branding helps buyer in many ways. Brand name attracts new
consumer and increase shoppers efficiency. Brand name makes easyto sellers to order and reduce problems.
The brand name and trademark provides legal protection for
unique products brand name should be easy to remember and related
to product.
Branding is endowing products and services with the power of
the brand. Branding is all about creating differences. To brand a
product, it is necessary to teach who the products is by giving it a
name and using brand elements to help identify it as well as what
the product does and why consumer should care.
8/3/2019 parle -g_001
50/67
A report on Parle-G
PACKING
Packing is brand activity that requires careful consideration by the management.A good package is the representation of the autistic combination of the designerscreative skills and sales knowledge of the manufactures management team. The
potentialities of packaging especially the field of demand especially the field ofdemand creation have been accepted now.
Parle has a good packaging system. They sale their products in such a package sothat either in the course of attraction, transportation from one place to another orduring the time when goods are lying in the warehouses.
PRICE OF PRODUCT
The price of the product of the Parle all the product is consumed by the poorest ofthe poor and richest of the rich.
WEIGHT PRICE
Parle-G 1000gms 35 Rs.
Parle-G 500 gms 20 Rs.
Parle-G 100 gms 4 Rs.
Parle-G 50 gms 2 Rs.
Parle-G 20 gms 1 Rs.
8/3/2019 parle -g_001
51/67
A report on Parle-G
PUBLIC RELATION
The Parle name conjures up fond memories across the length and
breath of the country. Public relation usually comes under the heading
publicity which is concerned with the natural understanding betweenan organization and its public.
The consumer is the focus of all activities at Parle , Maximizing value
to consumers and forging enduring customer relationships are the
core endeavors at Parle .
Our efforts are driven towards maximizing customers satisfaction
and this is in synergy with our quality pledge. Parle products limitedwill strive to provide consistently nutritions and quality food
products to meet consumers Satisfaction by using quality. It is given
as per the order placed ant the technical expertise been required for
production and lastly the rate promotion since they think is in well
established brand in the industry so good public relationship is
establishing in company.
8/3/2019 parle -g_001
52/67
A report on Parle-G
MARKET RESEARCH PROCESS
Defining the Problems and Research object
Developing the research Plan
Collecting the information
Analyzing the information
Presenting the research plan
Implementing the research plan
Inter Prettying and Reporting the Findings.
8/3/2019 parle -g_001
53/67
A report on Parle-G
DISTRIBUTION STRATEGY
The Parle Biscuits is world number on selling. This Biscuits is sweet
and healthy. The company appointed so many distributors in foreigncountries like USA, Srilanka, Dubai, South Africa, and Australia etc.
Most the companys products are exported to foreign buyers either
directly in case of big orders of through distributors.
Distribution channels are in company to retailers. Company to
distributors, distributor to agency provide agency to shopkeeper and
also provide shopkeeper to customers. The stockiest will be provided
to retailer.
8/3/2019 parle -g_001
54/67
A report on Parle-G
PERSONAL SELLLING
However vivid the message put over by advertising there is no
substituted for the final face-to-face meeting between the buyers and
the seller or his representative advertising creates the interest andthere desire but personal selling clinches the deal. There desire
industrial markets personal selling plays an even more, extensive role,
for the moment let us consider the basic sale process.
1) Establishment of customer contact
2) Making proposal for sale
3) Retaining the business
4) Creating a preference for product
8/3/2019 parle -g_001
55/67
A report on Parle-G
IMPORT-EXPORT MARKET
Parle is not only nation market but international market of starch. It
has a large field of marketing the international business also improves
the financial conditions of the country.
The Parle products is not only sold in India but also in other countries
USA, Australia, Dubai, Srilanka, Even the more sophisticated
markets like USA And Australia, now relish Parle Products.
Parle Biscuits and confectionaries are fast gaining acceptance in
international market. Many Parle products have also won gold, silver
and bronze medals at the monde selection Parle has initiated theprocess of getting ISO 9000 certification Now using more modern
technique for capacity expansion. We have begun spreading our
wings and are going global.
8/3/2019 parle -g_001
56/67
A report on Parle-G
PRODUCT DEMAND
ParleG has been a strong house hold name a cross. India the greattaste high nutrition and the international quality makes ParleG a
winner. No wonder its the India putted leader in the Biscuits
category for decides. ParleG is consumed by people of all ages from
the rich to the poor living I cities and in villages while some have it
for break fast for others it is a complete whole some meat for some
its the best accompany for chill while for some. Its a way of gating
charged whenever they are law on energy. Its also often highly
recommend by dieticians and medical practitioners. It is widely alikely and eaten across India be any city village town etc.
8/3/2019 parle -g_001
57/67
A report on Parle-G
Channels of distributionSuccessful value creation needs successful value delivery. Holistic Marketers
are increasingly taking a value network view of their businesses. Instead oflimiting their focus to their immediately suppliers, distributors, and customers,they are examining the whole supply chain that links raw materials, components,
and manufactured goods and shows how they move towards the final consumers.Companies are looking at their suppliers supplier upstream and at theirdistributors customers downstream. They are looking at customers segments andhow company resources can best be organizes to meet needs.
Manufacturer
Whole sellers
Jobber
Retailer
Consumer
Most producers do not sell their goods directing to the final users; between
them stands a set of intermediaries performing a variety of functions. Theseintermediaries constitute a Marketing channel. Formally, Marketing channels aresets of interdependent organizations involved in the process of making Products orservice available for use or consumption. They are the set of pathways a Productsor service follows after production, culminating in purchase and use by the finaland user.
8/3/2019 parle -g_001
58/67
A report on Parle-G
Decision about ChannelsA Marketing channel system is the particular set of marketing channels
employed by firm. Decisions about the marketing channels system are among the
most critical facing management. Marketing channels also represent a substantialopportunity cost. One of the chief roles of marketing channels is to convert
potential buyers into profitable orders. Marketing channels must not just serveMarket, they must also make Markets.
Parle-g , one of the most popular biscuit making company, main unit of thiscompany is in the Mumbai. Here, we visit the unit of parle is Lao more unit in
Ahmedabad. swad Bhare shakti bhare parle-g designed through popular brandslike Britannia, Sanfeast, etc. Parle-g has sale their products to the wholesalers at
first. And then these wholesalers sale to the retailers at different cities. Then, cometo the customers. Thus, These whole chain is recognized channels, through themall products can be received customers.
8/3/2019 parle -g_001
59/67
A report on Parle-G
International MarketImported packaged biscuits, mostly from Iran, Pakistan and India, are found in
every corner shop, grocery stores, vendors with carts and supermarkets.
Bakery owners indicated that biscuits were a rapidly growing market andbiscuit consumption was increasing rapidly(Quentin Johnson 2003.) School aid
programs now use biscuits imported from India. An automatic biscuit factorylocated in Kabul, to produce wrapped soft or hard biscuit, would be a First toMarket.
Baked goods remained the largest sector, in both volume and value terms.Despite typically low profit margins, baked goods saw burgeoning value growth in
2000, with sales driven by busier lifestyles, especially among urban consumersthroughout the region. The consistent popularity of artisanal products acrossnational markets.
Entrepreneur who want the Information on Production, Manufacturingprocess, factories, Importers and Exporters, Current trends, Funding agency,Equipments and suppliers, Market Can.
Yet, marketing research is not limited to large companies with big budgets andmarketing research departments. At much smaller companies, marketing research
is often carried out by everyone in the company- and by customers, too.
Companies normally budget marketing research at 1 to 2 percent of company
sales. A large percentage of that is spent on the services of outside firms.Marketing research firms fall into three categories.
8/3/2019 parle -g_001
60/67
A report on Parle-G
8/3/2019 parle -g_001
61/67
A report on Parle-G
PERSONNEL & TRAINING MANEGEMENT
The over all responsibility of manufacturing are interested to vicepresident who is supported by different functional health leaking after
oral solids, quality control production planning and control and
utilities. Personal department is the main part of the each and every
company without the person company can do nothing and can not
earn profit.
1) NUMBER OF EMPLOYEES:-
As the company employees are the main part of the company of how
many number of they are in the factory is very important Parles total
employees are 120 which permanents. The company provides them
good atmosphere and salary.
The company has good relationship with his employees. It provides
them insurance also company tries to give them basic facility. Every
employee gets uniform from the company. Aim to increase
employees salary. 120 people working in that department most of
them are classifies in three different groups, supervisors, engineers,
workers.
8/3/2019 parle -g_001
62/67
A report on Parle-G
SOURCES OF RECRUITMENT
Parle Biscuits Pvt. Ltd. Branch of Ahmedabad is located in Naroda
G.I.D.C. is a industrial area and near the Ahmedabad city. So the
employees or engineers needed are easily available. To recruit newemployees they give advertisement in Parle related newspapers and
finally they get best employees to work every member of employees
comes to the Ahmedabad city area.
Parle staff members and workers are provide clean aprons caps,
uniforms and foot wears. The company gives good salary to their
employees and maintain good relation with them, separate growing
rooms are providing before entry in to the plant.
8/3/2019 parle -g_001
63/67
A report on Parle-G
TRAINING OF NEW WORKERS
For the purpose of basic training. The bulk desperation is given
before the assignment of the job. The key personnel are sponsored for
training schedule by out side institution. Agencies for the purpose oftraining necessary follow up are taken form. The training so as given
the benefits tot other effective working in the same factory
When there is new employees come to the company. So employees
provide three days compulsory training. Then personal concerned are
kept under the constant supervision and guidance subject to
examination from time. They have full facility training room at
Naroda and they give class room training and also practical training tothem.
8/3/2019 parle -g_001
64/67
A report on Parle-G
EMPLOYEES BENEFITS & SERVICES
A qualified person is appointed to visit the factory daily. Every
different and indirect employee is subjected to techniques. Themedical report shall cover various aspects viz, eye sight, blood
pressure, physical fitness etc.
The personnel is where respect the medical exemption reports not
found satisfactory i.e The physical fitness of the personnel is not as
per the required standard are to be duet with by affecting necessary
trades or other wise as deemed fit in to the context at the
circumstances.
The company provides them good atmosphere and salary. Every
employees get uniform form the company. Aim to A increase
employees salary.
8/3/2019 parle -g_001
65/67
A report on Parle-G
AWARD S TO THE PARLE BISCUITS
Parle-G has been awarded at the monde selectioninternational institute for quality selection 2003.
1) SMOOTHIES: Grand Gold Medal
2) MONACO (BISCUITS): Grand Gold Medal
3) MARIE-CHOICE (BISCUITS): Gold Medal
4) PARLE-G MAGIX (BISCUITS): Gold Medal
5) FHN-CENTER (BISCUITS): Gold Medal
8/3/2019 parle -g_001
66/67
A report on Parle-G
CONCLUSION
Finally I considered that this practical at Parle Biscuits
Pvt.Ltd was a great experience. It was very wonderful
experiences for me form this project. I learned about the
particular aspects of the private sector.
Parle Biscuits Pvt.Ltd. is one of the leading Biscuits of the
world by careful analysis at this report it is found that Parle is
developing at very fast rate and that days are not far when
Parle will become the leading Parle Biscuits in the world.
8/3/2019 parle -g_001
67/67
A report on Parle-G
BIBILIOGRAPHY
Web Site: www.parleprodcts.com
Book: Principal of Management L.M.Prasad.
Annual Report: Report of Arbee.