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Pick1 is a
technological platformto collect, aggregate
and share unique
online opinions.
A KICKTO THE STANDARD
POLL
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WHAT YOU
ALREADYKNOW
750.000.000Coca Cola
34,274,769followers
42.000.000fans
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The web lives because people share opinions andemotions and act as a result of them
Everyone has at least an opinion on pretty mucheverything
Networks of people get created starting from
cross-conversations among individuals,corporations, organizations and groups
What you already know
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HOW DO YOU
USE SOCIALMEDIA?
Our challenge is to developnew models to deliver messages...
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Do you actually use social media to interact with
your target group?
to promote your brand?to create communities?to increase customers loyalty towards you?
How do you use social media?
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beyond increasing the engagement level
How do you use social media?
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Across social networks, people talk about you but
their opinions get lost.
How do you use social media?
How could they be aggregated in an organized way?
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PICK1 : WHATIS IT?
Do you liketo say: I likeit?Newspaper: Jackmounth: October 2011
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Pick1 is conversational advertising as market research tool, and
vice versa: the perfect merge to engage your current (or prospect)
target consumers.
Pick1: what is it?
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Pick1 is a catalyst for the users and a measurable channel for the
brands who wish to: know their customers' opinions while maintaining high
engagement levels,
increase audience through the virality characteristic of the
social media,
collect reliable results from a target of users potentiallyunlimited in size/reach
while at the same time securing the real uniquenes of the vote
itself
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Pick1is a tool/media that
allows an individual/corporation to become itselfa two-way actor in the socialweb
Pick1is not the technologically
advanced clone of an oldmedia's advertising campaign
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conversionretargeting
advertising
Pick1 allows to kill 4 birds with 1 stone!
viralitymarketresearch
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an infrastructure to obtain opinions through questions and
answers" leveraging the theories ofconversational marketing and
the social media tools available today.
"over time, it builds a database for semantic analyses linkedwiththe demographics embeddedin on-line social networks."
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Make multiple polls
Reward users
Do you like to watch movies on a 3D
screen?
Engage users and share
Measure the campaign
With badges or real discount or gadget Use the analytic dashboard to retarget and
know your costumers
Engage with multiple touch point, share
with the social power
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Pick1: what is it?
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PICK1: THE 4 WS
WHERE, WHEN,WHY, WHAT15
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The P factor
Pick1 allows brands to complete the following process:
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The P factor is createdeach time a user, through
one of the touchpoint,
makes a choice. A simple
tweet is enough to
transform an opinion in
an answer to a question
and P1 is needed to
transform a vote into
readable and measurable
data.
What: create a poll and share!
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Why: Pick1 is a "win-win" solution for you and
your customers
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Social Media
OOH Billboards / Panels
Near Field Communication
Bluetooth
QR Codes
Text MessagesFree Phone Rings
Online Advertising
Videos and Video Ads
Email Marketing
Webinars and Teleclasses
Customer Service
Press Releases
Invoice
Where: multi touchpoint
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When: each time a user votes, all of his/her
networks get a notication
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PICK1:
TECHNICALSPECIFICATIONS21
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For the management of the information acquired, 2
types ofDashboards exist, dierentiating in the way
information is crunched and visualized22
How do you measure and organize the
collected information? Through the Dashboard.
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Both dashboards are
characterized by:
Real-time data visualization
lnformation stored in a
multi-dimensional NoSQL
database, namelyMongoDB
The results can be raw
data aggregated based on
acquired information (user
prole elds, geo data,
vote, etc ...)Unlimited access to the
Dashboard via API or
through the data
extracting les (csv, xls, ...)
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How do you measure and organize the
collected information? Through the Dashboard.
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Technical specications - Dashboard.
Standard results of the vote and contacts
established
geographical distribution of votes
time frame distribution of votes
voters interest ranking
voters preferred page ranking
other polls voters participated to sentiment emerging from comments
most frequently used adjectives
ProDinamic visualization on the basis of:
a geographical localization
a demographic segmentation
a specic timeslot
a specic or multiple interests
the adjectives used or the
sentiment- the integral text with comments, along
with demographic characteristics
- Users willing to be recontacted
- Rewards management
Through the Dashboard is possible to visualize:
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PICK1:OUREXPERIENCE25
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Pick1 selected success stories
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Users' preferences
determined how the
200Koered by ENEL got allocates
among 3 dierent NGOs. Each
voter contributed to a good
cause.
Polls embedded inside
ParPerfeito website to convert
free users to paying users,
leveraging the conversion with
reward discount coupons
Through the reward concept, managed in its dierent forms by the Pick1 platform, users
get gratication through voting.
This generates loyalty and breaks down barriers to participation.
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Pick1 selected success stories
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(example: H3G / 3 and IKEA website with Pick1 poll embedded)
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Pick1 selected success stories
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I see Foursquare asa consumer socialservice that businessesare trying to gureout a way to leverage, while what you'reoering is a business socialservicethatconsumers will try to gure out how theycan leverage... because of your incentive-based model.
It's suitedfor
the
businesses. It'ssomething that looks perfectly capable of
delivering the kind of information thatthey're trying to gain... and yet theconsumers will want to engage justbecause of the way the model is suited up. Ithink this is better than Foursquareforthebusinesses
Russell Hirshon, Unison Agency,Washington D.C.
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http://www.pick1.com
Thank you.
Paolo Privitera
Co-founder and CEO, Doochoo [email protected]
linkedin.com/in/paoloprivitera
Armando Biondi
Co-founder and President, Doochoo Inc.
linkedin.com/in/armandobiondi
Would you use Pick1 for your business?
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mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.pick1.com/poll/478http://www.pick1.com/poll/478Recommended